conventions

1. CONVENTIONS OF A
MAGAZINE ADVERT

2. CONVENTIONS:
• RELEASE DATE
• ALBUM/SONG TITLE
• IMAGE OF ALBUM COVER
• ARTIST NAME
• INFORMATION ABOUT ALBUM
• WHERE IT IS AVAILABLE TO PURCHASE
• RECORD LABEL LOGO

3. Album/Song Title:
The album name ‘AM’ is shown in
larger font compared with the
surrounding text highlighting it as
the main thing they are trying to
promote. The use of white on black
contrasts making it more eye-
catching. Usually the album name is
written in a different font or colour
but in this advert it stays the same,
relating to the indie genre being
unconventional.
Release date:
The release is shown extremely simplistically with the
digits divided by a full stop in small print under the
album name.
Image of album cover:
The same image is used in the
advert as the album, which is a
conventional feature as the
synergy helps promote the
product to a wider audience.
The artwork is extremely
simplistic which relates to the
indie genre being ‘different’
and ‘unconventional’. The two
colours are extremely
contrasting giving it a strong
effect.
Artist name:
The artists name has the biggest font and
is centered at the top of the advert. They
use their recognised logo which is a
clever way to sell the album as it shows
similarities with their other albums.
Information about album:
There is no extra information,
which means the audience will have
to explore further to find out more
about the album, enticing the
public to research the album.
Where it is available to purchase:
There is no information explaining where you can buy it from which is an
unconventional feature that is becoming more apparent in other modern
magazine adverts, which could be because music is sold on the internet the
majority of the time now.
Record label logo:
The record label appears underneath
the text at the bottom in small print.

4. Album/Song Title:
The album name is the same as the
artists name so there is no need to
put the same piece of text twice,
which gives the advert a ‘minimalistic
style’ which differs from usual
adverts relating to the indie genre
being different.
Release date:
There is no release date which is an
unconventional feature in magazine adverts.
Image of album cover:
The same image is used in the
advert as the album, which is a
conventional feature as the
synergy helps promote the
product to a wider audience.
The artwork is very simple,
with it all being black with an
image of a face created in
black and white colours. The
use of black in both
background and image causes
it to seem slightly distorted
which is unconventional,
relating to the indie genre.
Artist name:
The artists name has the biggest font and
is positioned at the top of the advert. The
white on black contrast making the name
stand out more, which helps advertise the
album more as the artist name is the
reason why people would buy the album
not just the music.
Information about album:
Information about included big
singles, as well as ‘limited editions’
of CD and Vinyls in promotion
which promotes the album even
more. Also there is the artists
website address displayed
underneath the artists name at the
top of the ad.Where it is available to purchase:
There is no information explaining where you can buy it from which is an
unconventional feature that is becoming more apparent in other modern
magazine adverts, which could be because music is sold on the internet the
majority of the time now.
Record label logo:
There is no record label shown.

5. Album/Song Title:
The album name
‘wretchrospective’ is centered
exactly in the middle with
much larger font than the rest
of the advert. It has a black
smeared line going across. The
two colours contrast which
makes the album name stand
out more.
Release date:
The release is shown in capitals in the center of
the advert to inform the audience of when the
album is out. Image of album cover:
The same image is used in the
advert as the album, which is a
conventional feature as the
synergy helps promote the
product to a wider audience.
The artwork has urban feel to
it as it has black painting
streaking with a black image of
a block flats. These features
relate to ‘grime’ and ‘rap’
genre.
Artist name:
The artists name is positioned in the top
right corner, with the typography
looking like it has been hand written,
giving the artist a ‘down-to-earth’
representation.
Information about album:
Extra information about the album,
shows big artists featured in the
album helping promote it to wider
audience as these other artists will
have there own fans.
Where it is available to purchase:
Logos of the different platforms/companies that the album is
available on, are located in the bottom right. This helps the audience
know where they can purchase the album.
Record label logo:
The record label doesn’t appear on
the advert which is an
unconventional feature.

6. MY PRODUCTION
HAVING STUDIED TWO INDIE GENRE TEXTS AND A DIFFERENT GENRE
TEXT, IT HAS HELPED ME SEE THE DIFFERENCES IN CONVENTIONS
AND HOW THE INDIE GENRE ARE MORE CONVENTIONAL THAN
OTHER TEXTS, WHICH HELPS REFLECT THE GENRE AS BEING
DIFFERENT. IN TERMS OF MY PRODUCTION IT HAS HELPED ME
UNDERSTAND HOW I SHOULD LAYOUT MY MAGAZINE ADVERT AND I
IF I SHOULD CHALLENGE CONVENTIONS TO REFLECT MY GENRE.