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Andrew goodwin
- 1. Andrew Goodwin’s 6Features of Music Video
- 2. 1.GENRE CHARACTERISTICS (e.g. stageperformance in metal videos, dance routine for boy/girl band, aspiration in Hip Hop, clothing, instruments). This is an example of what a metal bands music video would look like. The dark clothing and long hair with the whole band together playing their instruments, helps identify the genre characteristics. Practically all metal band videos are performances in dramatic settings, like the desolate burning woods in this video. The flames at the front has connotations of hell and satan which is a common theme in this genre.
- 3. 2. RELATIONSHIP BETWEENLYRICS AND VISUALS The lyrics are represented with images. (either illustrative, amplifying, contradicting). This an example of when the lyrics are represented with something happening on the screen. The lyrics say ‘All of a sudden there shined a shining demon’ and a demon suddenly appears on the screen in sync with the lyrics. Tenacious D often have narrative based videos that are humorous. Especially the song ‘Tribute’ as seen on the left, which is a story being told as a song so the sync with lyrics and visuals helps tell the story.
- 4. 3. RELATIONSHIP BETWEENMUSIC AND VISUALS The tone and atmosphere of the visual reflects that of the music. (Either illustrative, amplifying, contradicting). This is an example of when the music changes so does what is happening on screen. In Rhianna’s song the room is coloured when the music first starts playing and when the main part of the song comes on and the beat changes the room suddenly goes black in sync the change of music. This use of lighting helps kick start the song. The actual music is dance and the dance genre is associated with strobe lights to resemble a dancing in a club, so this helps target the audience.
- 5. 4. CLOSE UPSOF THE ARTISTS Lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style). These include CUs of the star’s face, iconography of band image, visual trademarks and motifs. This is Wiz Khalifa, he often has close ups in his music videos with a lot of hand gestures and casual clothing, this gives him a visual style. Close ups of artists help give the artist a visual style as well as show their confidence. It’s also a way of attracting the audience as they are in awe of the artist.
- 6. 5. REFERENCES TOLOOKING There is frequent reference to the notion of looking: screens within screens, mirrors, stages, voyeurism, etc… and particularly voyeuristic treatment of the female body. This is an example of an artist looking at topless women dancing, which is example of voyeurism. Another example is when the audience watches the artist as I said in the previous slide it’s a way of attracting the audience as they are in awe of the artist. This has links to the male and female gaze. For example lots of female artist have a limited amount of clothes on as they dance in front of the camera which attracts he male gaze. When we see characters looking at something or someone it helps us see through their eyes and shows the artists characteristics. As you can see on the left Snoop Dogg is watching half naked women dancing identifying his power but also his sexuality.
- 7. 6. INTERTEXTUALITY There areoften intertextual references to films, tv programmes, other music videos, mythology, news reels, etc. This is an example of intertextuality, Red Hot Chilli Peppers – Californication music video takes the styles of different popular games like Grand Theft Auto and Tomb Raider for the content. This example is iconic and helps promote the video even more.
- 8. MY PRODUCTION Having lookedat the six features this will help me to choose features to use in my production to help it seem more like a music video.