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Advertisement posters analysis
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- 2. Posters are usedas a further way of advertisement and promotion for a specific album or artists, they are not only used for music promotion but also films and TV shows it is just another creative way to create advertisement. Music posters often consist of the artists name in a bold large text in order to make it stand out and also they create to a specific song or album they have produced.
- 3. Ben Howard-Every Kingdom Thisposter was created for the artist Ben Howard, this was produced to promote his debut album. The poster uses a large bold text when it comes to displaying his name and the name of the album is always written in a thinner text and a slight change in the size of the font. The poster includes the exact same photo used for the front cover of the digipak, this is a key element when creating music posters because the majority that are produced use the same image that is used on the digipak. By using the same image it allows further advertisement and for the artist and the album, the image used on the poster is the artist himself this enables audiences to recognise him as an artist. The information is a key aspect of the poster because it is promoting the album, it includes the information such as the type of album it , the format of disc, record information and possibly a website link to the artists website. The written text such as 'OUT NOW' alerts whoever is looking at the poster making them want to possibly buy the album, the same logo of the record company is also displayed on the bottom left hand corner. The image in this poster is what draws you into the poster it fills the entire poster size however both the image and the text stand out. The proportions of the text and image are equal so that you are able to clearly see both on the poster.
- 4. Bombay Bicycle Club Theoverall look of this poster appears to be informative however it is an appealing poster due to the choice of colours used for the text and the simple monochrome image as the background. It is clear who the band/artist is due to the positioning of the name 'Bombay Bicycle Club' being at the top of the poster, the name is also highlighted with lines around the name. Then the name of the album is positioned underneath the bands name in a smaller font size, then the type of album for example 'DEBUT ALBUM' to inform that it is their first album then displaying that the album is 'OUT NOW'. By writing 'out now' it is a dominant phrasing so makes people want to purchase or listen to the album quickly. Three of the tracks are written on the poster and date when the album is available, the website of the band is also displayed at the bottom of the poster this means that people will be able to know where they can buy the CD and find more information about the band. There are two record companies logos that are positioned at either side of the poster. The image used for the background is in a dark lighting this helps for the text to stand out however also contains a specific meaning either to the band or to the album. The photo has a vintage look to it which could suggest the image is old or that was the effect they were aiming for.
- 5. The verve- Loveis noise This advertisement poster by the Verve for the album Love Is Noise is a complex poster in the use of imagery they have used, the photo is very picturesque and the thought of the photo must have taken a long time in order to capture a photo of such quality. The name of the artist/band and album is positioned central of the poster with the white clouds in the background this has enabled the text to appear bold and vibrant in order for the audience to read the poster. The information of the album release is displayed at the bottom half of the poster is the only negative part of the poster because you are not able to see the text very clearly, if a darker coloured font was used it may possibly be more visible. The type of album is informed on the poster, so in this case it is a single promotion, then the different ways you are able to buy the single is listed through 'Download out now/CD & 2-part vinyl out Monday' this informs the audience the variety of formats they are able to buy and when. A website address is also written at the bottom of the poster along with the production logo too, a logo is always displayed on the poster because it is the production company that helps to produce the entire album.
- 6. You me atsix-Hold me down The artists name is in a large font as well as the release date, these are two parts of information that is most important to promote hence being in a large font size compared to the rest of the poster. I like the simplicity of advertisement in this poster which is something that I could use for my poster because although it is simple it still includes everything that needs to be promoted. The 'You Me At Six' is a poster that features a simplistic approach in the aspect that is does not have load of information written over the poster like the 'Bombay Bicycle Club' poster it just promotes the important information. The poster has everything it needs to promote the album however just released the main points such as the bands name, album name, format, a new album, the date its released, where it is available at and the production company.
- 7. Whilst researching postersI came across advertisement poster for Coldplay's album 'MYLOXTLOTO' however I was unable to find the original poster without being in a magazine shown in the photo. The image of the poster caught my attention due to the use of imagery in the text font, I think the concept and idea of having in image in text would be a unique technique to use in a poster because it is unusual, on the other hand it also draws attention to not only what the image is in the text but also what the text says.