2. The close-up shot of the artist takes
up two thirds of the advert which
helps draw the audience to the
artists visual style which sells the
brand image to her potential
audience. This is strengthened by
the use of direct mode of address as
she stares right at the camera.
The combination of her looking
at the camera and having the
close up, is an effect that
illustrates deeper emotions
which suggests that the album
may be darker. Although her
confident facial expression and
use of costume suggests her
power and independence
suggests the album may reflect
her rebelliousness.
Her rebellious style is strengthened
through the use of black in the advert,
which includes her hair, outfit, lipstick
and nails. Although the use of bright gold
writing in fancy font with other gold
accessories defies conventions of the
heavy use of black which connotes to a
depressing mood and creates a more
uplifted style.
The use of dark colour makes the
artists name stand out as it is written
in gold in big print which sells the
artists brand.
Her love for bling and fashion is
represented through the use of
gold and gold stencilling on her
black lips.
The heavy use of black with the use
of gold helps draw the audience as
well as make it more interesting as it
challenges conventions.
3. The use of simple uppercase font helps
reinforce the theme that the artist is
trying to represent which is a natural
theme as the album is called ‘Lungs’
which is a natural organ. If the font was
fancy it would give off a sense of being
artificial and not natural.
The flowers in the background also help
represent the natural theme, with the
choice of actually showing her lungs as if
she is wearing them like a necklace
reflecting the name of the album.
At the bottom of the advert it shows
what platforms can be used to listen to
the album on as well as some of her most
successful singles which attracts a wider
audience whilst inviting the audience to
listen to the album.
The medium close-up of the
artist as the main image in the
center of the advert helps
attract the audience as Florence
is the face of the band so it
makes the ad instantly
recognisable. The way she
stands looking away with her
hands held up represent her as
calm and relaxed and in her
element, giving a confident
representation.
The soul/indie pop genre is
represented well as the natural
theme is throughout the entire
advert, suggesting the music to
be emotional and passionate
which links in with the genre.
4. The background colour is
completely black keeping the
colour scheme simple and
straight forward.The font is in
light grey which contrasts
against the black background
making it more clear and eye-
catching.
The fact that all four members
of the band are shown shows
that there is no particular
‘leader’ in the band as they all
have equal contributions to the
music.This is a good way of
promoting and representing
them as a boy band.
Each image of the band member is
done as it were taken on polaroid,
with the filter and corner edges.
This represents the band as folky
and slightly older in there style of
music.This attracts the folk/indie
pop audience.
The choice of angling each band
member image so they are slightly
wonky, helps represent the band is
quirky and different which attracts
the target audience.
There is little information
presented at the bottom which
helps draw the audience to
want to view more.
Showing their three biggest
songs at the bottom in its own
box helps attract a wider
audience as they can see songs
that have hit the charts
resulting in an audience wider
than the target audience as
pop music is played on the
radio, tv and other media
platforms.
