The magazine poster and digipak are promoting Eminem's "Recovery" album. The poster clearly displays the album name and Eminem's name at the top in his signature font. It provides information about a hit single, featured artists, the release date, and Eminem's website. The simple black-and-white album cover image on both the poster and digipak depicts a man walking away, symbolizing rehabilitation from addiction in line with the album's theme of "Recovery". Both pieces utilize Eminem's standard font and color scheme for consistency in promoting the new album.

1. Stefano Towell

2. Magazine Poster
Artist Name & Logo:
Having the actual name of the band on the poster is a massive main
feature which isn’t left out on any magazine poster. It not only lets
people, who see the poster, know who the poster is advertising but it
also reinforces the bands/artists name and their star image.
Album Name:
The album ‘All that you can’t leave behind’ was released by U2 in
2000 and as U2 are a famous and well known band in the music
industry, their album would of got a lot of media attention. The
album name is displayed clearly in capitals at the top of the poster
with the band name.
Release Date:
The band didn't put an actual release date on the album poster but
they put the text ‘ALBUM OUT NOW’ in capitals to show the reader
that it is available for purchase. U2 could've put the release date on
the poster but thought announcing the album is out now would be
more effective.
Where Album is Available:
From the poster you would think that the album is available on their
website which is displayed at the bottom of the poster as well as
most music stores in the high street. Most album posters don't say
where the album is available for purchase as it looks more
professional to have less text but in an effective manor
U2 – All you can’t leave behind
U2 are an Irish band formed in the 1980s that have claimed to the top of the music ladder over the years with
many hit singles as well as top charted albums. The band consists of 4 members, as does the band that we are
creating called Overexposed.

3. Digipak
Album Cover/Name:
The album cover is quite simple but has an effect on the viewer as
they will likely remember the name of the album and its theme. The
only text on the cover is the bands name followed by the name of
the album all in the same font and text which is the same font as the
one on the magazine poster.
Album Cover:
The image on the CD cover is reminiscent to the name of the album
as it shows the band members at an airport as if they are taking
everything thy cant leave behind before they go. It is in black and
white which is similar to the theme of out album digipak. The image
focuses on the 4 band members that must be waiting to leave. The
album cover is present on the magazine poster however it is placed
smaller so the other information regarding the album can be
displayed. I have always felt that the album cover is aesthetically
pleasing and makes me want to listen to the music on the CD.
Artist Name:
The aspect of the artists name on this particular album is interesting
as it is kept the same size and font as the albums name which may
say that the band is only as big as its albums. The viewer can still see
its the band U2 however it is unexpected that the name isn't placed
in a bigger more striking size. Synergy is kept between the album
cover and magazine poster as the font is kept the same linking the
two closer together to attract more of an audience and a larger
market.
U2 – All you can’t leave behind
U2 are an Irish band formed in the 1980s that have claimed to the top of the music ladder over the years with
many hit singles as well as top charted albums. The band consists of 4 members, as does the band that we are
creating called Overexposed.

4. Magazine Poster Ed Sheeran
Edward Christopher “Ed” Sheeran is an English singer-songwriter who has become increasingly popular through the albums he has
released since 2009. His music usually tells a story with rhyming as well as a well written guitar rhythm and drum beat. Albums
such as You Need Me, Loose Change and X have promoted his music and hit high on the charts
Synergy:
There is clear synergy between this Magazine Poster and Digipak because you can
tell they are linked, mainly through the use of the Album Name which also
doubles up to be used as the Album artwork as well. This significant synergy
means that the Magazine Poster helps promote and sell the album because the
Poster and Digipak are both themed in the same similar manner. The Poster also
gives a visual representation of what the album looks like so consumers know
exactly what to look out for.
Album Name:
Ed Sheeran’s Posters and Digipaks follow a similar pattern in the sense that the
Poster provides all the required information, in terms of the album artwork, the
name of the artist, the album name and everything else, and then the actual
Digipak is simply comprised of the album artwork and name of the album – this
and this is the no different for this Poster and Digipak as it is exactly the same. The
name of the artist, obviously Ed Sheeran, is plastered across the header of the
poster and the album name/artwork is located on the central part of the poster,
whereas on the Digipak the album name and artwork are the only pieces of
information used and this is all that is required as the Marketing and Promotion of
the Poster gives consumers everything they need to know so the Digipak is clearly
recognisable when people go to buy the album.
Release Date:
This poster was obviously created for when the album had already been
brought out or released as it clearly states on the poster ‘Out Now’.
However, this is very helpful for consumers as it lets them know to the
point that the album is out and due to the simplicity of the poster it is
clearly marked out and therefore no confusion should be had when people
are looking at this Magazine Poster. If you’re aiming to advertise a product
using a Poster then one of the key pieces of information which should
always be included is of course the Release Date or at least some form of
information which informs consumers of when the album will be made
available and this poster does that excellently.

5. Digipak
Album Cover/Name:
The front of the Digipak is dominated by the same
Logo/Image that was on the Magazine Poster – this is the
Album name as well as the Album artwork. It is also clear that
they haven’t changed the font or sizing of the ‘X’ either which
reinforces the existing synergy between the two products. The
‘X’ is the main focus of both the Magazine Poster and Digipak
and nothing defies that, whoever created the Poster and
Digipak wanted this to stand out so that it would be the first
and potentially last part consumers would look at so it will
always be the aspect that stays in their heads. The album is not
complex either, the simplicity of the design means consumers
who also saw the Magazine Poster can walk into a shop and
find the album or ask directly for the album instead of having
to explain some weird abstract album artwork to one of the
members of staff – this helps promote and sell the album.
Synergy & Album’s:
There is a clear theme which links both the Digipak and Poster,
in terms of the colours used and the placement of the Album
Artwork and Album Name. Not only is this synergy, which
helps the Digipak and Poster work together to sell the album,
but it is what Ed Sheeran did with his previous album also. For
example, the only colours used on this Digipak and Poster are
green and black where as on Ed Sheeran’s previous album ‘+’
the only colours used on the Digipak and Poster were White
and Orange – this is Ed Sheeran’s typical and conventional
style which consumers who are keen followers of the artist will
know. Sticking with what is familiar and known to consumers
on the Digipak and Poster will help promote the album
because familiarity is key.
Ed Sheeran
Edward Christopher “Ed” Sheeran is an English singer-songwriter who has become increasingly popular through the albums he has
released since 2009. His music usually tells a story with rhyming as well as a well written guitar rhythm and drum beat. Albums
such as You Need Me, Loose Change and X have promoted his music and hit high on the charts

6. Magazine Poster
Website:
The artists website is located at the bottom of the poster so that fans
or other viewers can look up the artist for more information, tour
dates as well as release dates for forthcoming songs. It is in small
text as the whole point of the poster is to get viewers interested in
his new album.
Poster text
The albums name and writer are clearly displayed at the top of the
poster in Eminem’s personalised font that he uses in all of his
other posters and digipaks. This poster that I have chosen to
analyse is one that has lots of text including the date it comes out,
quoting a ht single included, some of the other artists featured in
the songs as well as the artists website at the bottom. All of this
information will intrigue the viewer and give the relevant
information they need before they purchase the album.
Informative posters like this one have proved to be a promotional
success for the artist as it gives off the relevant information about
the alum that the viewer would be interested to know.
Image and colour scheme
The image and the colour scheme is one that could be related to
the name of the album ‘Recovery’ as it shows a man walking off
into the distance as if he is going through the rehabilitation
process. The road emulates that it is a long process but one that is
achievable. The colour scheme, one that the colours aren't too
vibrant are suitable for the album cover and one that is effective.
Eminem
Eminem or Marshall Mathers is an American songwriter and rapper who has reached the top of the charts
with many of his songs and received awards for the lyrics of many of his songs. His popularity has rocketed
since the late 90s and he has a wide fan base.

7. Digipak
Album Cover/Name:
The Album cover in regards to text is quite plain as the
only text is the albums name ‘Recovery’ which is in big
bold text. The text is in the Eminem font as it was in the
magazine poster. The O in Recovery is a medical symbol
which suggests that the album might include the story of
someone who is in rehabilitation and on the path to
recovery. In the bottom right corner there is a parental
advisory Explicit content logo saying that the album has
explicit language.
Album Cover:
As mentioned in the poster analysis of this album, the
image and the colour scheme is one that could be related
to the name of the album ‘Recovery’ as it shows a man
walking off into the distance as if he is going through the
rehabilitation process. The road emulates that it is a long
process but one that is achievable. The colour scheme,
one that the colours aren't too vibrant are suitable for the
album cover and one that is effective. It is a simplistic
image in the matter of content however there is a strong
meaning behind it that is highlighted in the albums name
as well as the songs in the album.
Eminem
Eminem or Marshall Mathers is an American songwriter and rapper who has reached the top of the charts
with many of his songs and received awards for the lyrics of many of his songs. His popularity has rocketed
since the late 90s and he has a wide fan base.