Synergy between digipaks and music videos
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The document discusses synergy between the digipak and music video for Arctic Monkeys' album "Whatever People Say I Am, That's What I'm Not". Specifically, it notes that the main character featured on the digipak album art also appears in the music video for "When the Sun Goes Down", creating a link between the visual marketing and music content. It also analyzes the costumes in the digipak and music video, noting similarities and contrasts in the informal and formal clothing worn.
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Research
Music videos originated in the late 19th century as a way to promote sheet music but came to prominence in the 1980s with the launch of MTV. They can be used to tell a story that relates to the lyrics or express the artist's personality. New technologies like YouTube have made it possible for anyone to create and share music videos. While conventions like relating the visuals to the music remain, representation of gender and diversity have increasingly become issues as individual expression in music videos has grown.
A2 The history of music video
Music videos are short films that integrate a song with imagery, typically for promotional purposes. While the concept originated in the early 20th century, music videos rose to prominence in the 1980s with the launch of MTV, which based its format around the medium. Music videos now use a wide variety of styles, techniques, and concepts, from narrative stories to abstract visuals to filmed live performances. Their primary function remains marketing and promoting music recordings.
A2 Codes and Conventions of Music Video
Music videos are short films that integrate a song with visual imagery, typically lasting 2-5 minutes. There are different types of concepts for music videos including thematic, which uses visuals related to the song's theme, and symbolic. Common codes and conventions include the video's style (performance, concept, narrative), camera work, editing techniques, sound effects, and mise-en-scene elements. Pop music videos tend to be avant-garde with bold designs while rock videos often express rebellion and independent thinking through their visuals and storylines.
History of music videos
A music video is a short film that accompanies a song to promote the artist and increase sales. There are three main types - narrative, concept, and performance videos. Early music videos developed in the 1950s but the genre became more popular with The Beatles' film A Hard Day's Night in 1964. MTV launched in 1981 and played a central role in music marketing by airing music videos. Michael Jackson took the format to another level with his groundbreaking Thriller video in 1984. The internet further changed music video promotion through sites like YouTube from 2005 onward.
Music video inspiration – ‘chameleon'
- The song "Chameleon" by Andrew Watt describes a woman who keeps changing her mind and leading the singer on.
- To gain recognition as a new artist, Andrew Watt's music video focuses on his full performance and centers him throughout.
- The video utilizes various camera techniques common to rock music videos like the artist, including close-ups, lighting, angles, and editing to the beat of the music.
Analysis
The video features the band Earth and Fire performing their song "Memories" for the camera. They are dressed in classic 1970s attire, like brightly colored clothing and long hair, showing the styles popular during that era. The video supports the theory that the music industry creates idols based on appealing to target audiences, and then changes styles to match popular music groups. The setting appears to be a dark hall with key orange lighting focused on the band to highlight warmth and love, complementing the nostalgic lyrics about happy memories. The minimal editing was likely due to technological limitations of the time period.
Music video proposal the black atlantic
The music video proposal summarizes the theories and approach that will be used to create a video for the song "Fragile Meadow" by the band The Black Atlantic. It will subvert audience expectations by depicting a lower class woman in a worn-down overgrown park, rather than the graceful woman and lush field suggested by the lyrics and folk music genre. The video will be shot using a Canon DSLR camera, tripod, and steadycam at the same location and dates as a previous music video for consistency.
Pitch
The document discusses plans for a promotional package for the artist Sub Focus. It will include a music video for his song "Endorphins" as well as a digipak containing his album "Torus" and the music video. The music video will feature a surreal narrative of a teenage boy getting chased in a forest by people in animal masks until he joins them. Both the music video and digipak will incorporate surrealistic effects and natural imagery shot on location in the forest to create continuity across the products. The promotional package aims to appeal to Sub Focus' target audience of 16-24 year olds interested in various music genres and dance music specifically.
Recommended
Research
Music videos originated in the late 19th century as a way to promote sheet music but came to prominence in the 1980s with the launch of MTV. They can be used to tell a story that relates to the lyrics or express the artist's personality. New technologies like YouTube have made it possible for anyone to create and share music videos. While conventions like relating the visuals to the music remain, representation of gender and diversity have increasingly become issues as individual expression in music videos has grown.
A2 The history of music video
Music videos are short films that integrate a song with imagery, typically for promotional purposes. While the concept originated in the early 20th century, music videos rose to prominence in the 1980s with the launch of MTV, which based its format around the medium. Music videos now use a wide variety of styles, techniques, and concepts, from narrative stories to abstract visuals to filmed live performances. Their primary function remains marketing and promoting music recordings.
A2 Codes and Conventions of Music Video
Music videos are short films that integrate a song with visual imagery, typically lasting 2-5 minutes. There are different types of concepts for music videos including thematic, which uses visuals related to the song's theme, and symbolic. Common codes and conventions include the video's style (performance, concept, narrative), camera work, editing techniques, sound effects, and mise-en-scene elements. Pop music videos tend to be avant-garde with bold designs while rock videos often express rebellion and independent thinking through their visuals and storylines.
History of music videos
A music video is a short film that accompanies a song to promote the artist and increase sales. There are three main types - narrative, concept, and performance videos. Early music videos developed in the 1950s but the genre became more popular with The Beatles' film A Hard Day's Night in 1964. MTV launched in 1981 and played a central role in music marketing by airing music videos. Michael Jackson took the format to another level with his groundbreaking Thriller video in 1984. The internet further changed music video promotion through sites like YouTube from 2005 onward.
Music video inspiration – ‘chameleon'
- The song "Chameleon" by Andrew Watt describes a woman who keeps changing her mind and leading the singer on.
- To gain recognition as a new artist, Andrew Watt's music video focuses on his full performance and centers him throughout.
- The video utilizes various camera techniques common to rock music videos like the artist, including close-ups, lighting, angles, and editing to the beat of the music.
Analysis
The video features the band Earth and Fire performing their song "Memories" for the camera. They are dressed in classic 1970s attire, like brightly colored clothing and long hair, showing the styles popular during that era. The video supports the theory that the music industry creates idols based on appealing to target audiences, and then changes styles to match popular music groups. The setting appears to be a dark hall with key orange lighting focused on the band to highlight warmth and love, complementing the nostalgic lyrics about happy memories. The minimal editing was likely due to technological limitations of the time period.
Music video proposal the black atlantic
The music video proposal summarizes the theories and approach that will be used to create a video for the song "Fragile Meadow" by the band The Black Atlantic. It will subvert audience expectations by depicting a lower class woman in a worn-down overgrown park, rather than the graceful woman and lush field suggested by the lyrics and folk music genre. The video will be shot using a Canon DSLR camera, tripod, and steadycam at the same location and dates as a previous music video for consistency.
Pitch
The document discusses plans for a promotional package for the artist Sub Focus. It will include a music video for his song "Endorphins" as well as a digipak containing his album "Torus" and the music video. The music video will feature a surreal narrative of a teenage boy getting chased in a forest by people in animal masks until he joins them. Both the music video and digipak will incorporate surrealistic effects and natural imagery shot on location in the forest to create continuity across the products. The promotional package aims to appeal to Sub Focus' target audience of 16-24 year olds interested in various music genres and dance music specifically.
History
Music videos first became popular in the 1980s with the introduction of MTV. They are short films that accompany and help promote songs and artists. Early music videos used techniques like animation and live action filming. The first recorded music video was in 1894 using a series of still images projected with a live performance. Musical films of the 1930s-50s inspired many modern music videos. Technology has greatly expanded what can be done in music videos, and sites like YouTube now allow global promotion and amateur music video creation.
Music Video History
Music videos began as short films that accompanied songs in the 1920s-1950s to provide a visual element. They became more common in the 1960s with films like A Hard Day's Night and helped promote singles on shows like Top of the Pops in the UK. The first music video aired on MTV in 1981, "Video Killed the Radio Star" by The Buggles, which helped popularize the format. Today, music videos are a major promotional tool for songs but are sometimes watched without sound for their visual qualities alone, focusing more on artists' appearances over musical talent.
Research into music videos
The document discusses the history and purpose of music videos. Originally intended to promote new songs and boost sales, music videos have evolved over time. One of the earliest forms was "illustrated songs" in 1894, while promotional videos became common in the 1960s after The Beatles' film A Hard Day's Night. The launch of MTV in 1981 established 24-hour music television. Today, music videos are typically produced through a process involving preliminary planning, pre-production, production, and editing stages to promote artists visually. Budgets for standard music videos now range from $125,000 to $300,000.
Evaluation question #1
This document discusses conventions of hip hop media products and how the author's media product uses, develops, or challenges these conventions. It outlines five key conventions: 1) Use of bling and wealth displays in videos 2) Fast-paced editing in videos 3) Featuring other performers like dancers or a gang in videos 4) Placement of track lists on album digipak back covers 5) Minimal album promotion on magazine covers. The author indicates their media product uses conventions 1, 2, and 4 but challenges conventions 3 by not featuring degrading women and 5 by including more social media promotion to reach a wider audience.
Evaluation Q1
The document discusses how the media product, a music video for the song "Undone - The Sweater Song" by Weezer, adheres to conventions of real music videos and the alternative rock genre. Key elements that were included are shots of the band performing, a narrative, and attention to genre-appropriate mise-en-scene, edits, and lyrics-visuals relationships. The designed digi-pack and magazine ad also aim to follow conventions of existing media formats to appear authentic.
Timeline for music videos
The document traces the evolution of music videos from the 1960s to the 2000s. It notes that in the 1960s, The Beatles films like A Hard Day's Night and Help established templates for music videos. Promotional clips were also made to promote songs without live performances. In the 1970s, David Bowie and Queen created artistic videos to promote singles that helped establish the music video as a marketing tool. The 1980s saw more expensive, complex videos like David Bowie's "Ashes to Ashes" and the groundbreaking 14-minute video for Michael Jackson's "Thriller". MTV launched in 1981 as the first music video TV channel. In the 2000s, the rise of YouTube made viewing music videos
Evaluation Question 3
The group collected feedback from their audience on the music video they created. They received positive responses about the fast editing style matching the song. However, some viewers were confused about whether the hooded figure was meant to be a stalker or abusive boyfriend. Due to time constraints, the group was not able to re-shoot and clarify this narrative element. Overall, the audience still enjoyed the video despite some elements of ambiguity.
Evaluation question 2
The combination of the band's main album and ancillary texts is effective because:
1) All media products share similarities to create brand recognition and stick to the band's genre.
2) The color blue is used throughout promotional materials to represent the album's nickname.
3) Referencing songs through album artwork follows industry conventions and highlights singles to potential buyers.
Music Video History
Music videos have evolved from early promotional shorts in the 1930s-1950s to become a key marketing tool for the music industry today. The first music video channel, MTV, launched in 1981 and helped propel the careers of many artists through heavy rotation of their music videos. While MTV remains influential, online downloading of music videos now also promotes artists and threatens MTV's dominance. A typical £9 CD allocates much of the cost to marketing, promotion and music videos rather than payments to the artist.
Presentation research and planning.[1].ppt christianah222
The document summarizes the student's research and planning for their media studies advanced portfolio project. They will create a dubstep music video as their main project, with additional projects being a CD cover design and advertisement. Through researching popular music videos, the student learned common techniques used like cuts, camera angles, themes and lighting. For the dubstep genre specifically, the student found techniques like close-up shots, low key lighting and fades were commonly used. Their music video will incorporate these elements along with locations around London to appeal to their target audience of males and females aged 16-25.
Evaluation question 1
The music video was created in the indie pop genre and uses conventions from that genre such as narrative and band performance. It tells a narrative story of the lead singer and his girlfriend and includes performance scenes of the band as well as humorou outtakes. The band's style and clothing were chosen to match the genre stereotype of skinny jeans and dark clothing. Narrative and performance were used to help audiences connect to the song's meaning and lyrics. The video aims to follow conventions of real music videos in its genre.
The History Of Music Video
A music video is a short film that accompanies a song, featuring the artist and visually representing the music. While they can tell stories, music videos primarily aim to be memorable and worth repeated viewing. The study session will provide an overview of the origins and evolution of music videos from early experimental films to modern formats and discuss analyzing, pitching, and producing music videos.
Types and conventions of music video
Performance based videos focus on shots of the artist singing and dancing. Narrative based videos tell a story through the music, sometimes including the artist and sometimes not. Concept based videos contain unusual elements and effects to engage audiences in unique ways, like Kendrick Lamar's "Humble" video with heads on fire.
Evaluation Question 1
The document discusses conventions of indie rock music videos. It notes that typical conventions include performance-focused videos with simple settings, close-ups of the singer, lack of emotion, and urban locations. The document discusses how the student's music video for Lorde's "Tennis Court" followed conventions by focusing on the singer's performance but challenged conventions by not showing the full band or instruments and using just the singer on the album cover.
Unorthadox powerpoint
The document discusses a group's music video idea for the song "Unorthadox" by Wretch 32. Their idea is to create a psychedelic, 90s rave-themed video depicting a person's hallucinatory experience after taking drugs at a rave. Key elements of the narrative include the person being followed by anonymous people in masks, referencing the film "Purge Anarchy." The group was inspired by 90s-era music videos and films to capture the era's style and vibe in their own video.
History of music videos
This document provides a history of music videos from their origins in the 1930s featuring early performers like Elvis Presley and Cliff Richard to modern innovations. It notes that music videos evolved from simple live performances to narrative films directed by famous directors like Spielberg. The most expensive video was Michael and Janet Jackson's "Scream" budgeted at $7 million. The future of music videos may involve more product placements to drive sales of endorsed brands seen in popular artists' videos according to fan behavior theories.
History of music videos
Music videos began in the 1920s-1930s as short films promoting songs from musicals. In the 1960s, bands like the Beatles popularized music videos featuring both narrative scenes and live performances. The development of new recording and editing technologies in the 1970s-1980s allowed artists to produce promotional videos more cheaply and helped boost song sales. The launch of MTV in 1981 dedicated entirely to music videos greatly increased their popularity and influence, with many artists owing their success to the network. Today, music videos remain an important way for artists to promote new songs, though they now often feature more provocative imagery and are widely shared online through websites like YouTube.
Evaluation question 1
Our music video was intended to use conventions of the indie pop genre, such as narrative and performance, which we found in our research of other bands' music videos. We included a narrative between the lead singer and his girlfriend as well as performance scenes of the band. We also styled the band members according to genre conventions of dark clothing. Narrative and outtakes were included to engage the audience and relate to the song's meaning.
History of music videos
Early music videos originated in the late 1920s as short films called "talkies" or "soundies" that featured music playing over visuals. In the 1960s, films like A Hard Day's Night starring the Beatles popularized the music video format. Through the 1970s, the rise of music television programs like Top of the Pops drove greater production of promotional music videos. Michael Jackson's groundbreaking Thriller video in 1983 exemplified the big-budget music videos that became mainstream during the 1980s as MTV gained popularity. More recently, the advent of online video platforms like YouTube has provided new opportunities for music video distribution and promotion.
Eminem – stan
The document analyzes the lyrics of Eminem's song "Stan" through several key points:
1) It begins with a haunting sample that sets the tone for the depressing story of an obsessive fan named Stan and his abusive relationship.
2) The lyrics tell the story of Stan writing letters to Eminem, demonstrating his obsession, anger, and alienation from family as his fandom grows.
3) Scenes in the music video depict Stan's bedroom covered in Eminem posters, tattoos of Eminem's name, and self-harm that parallels the lyrics.
4) It climaxes with Eminem realizing in horror that Stan was the fan
Goodwin’s features of music videos
The document provides an analysis of the music video for Eminem's song "Stan" featuring Dido:
1) The music video tells the narrative story of an obsessive fan named Stan whose letters to Eminem show his deteriorating mental state and obsession, culminating in Stan killing his pregnant girlfriend.
2) The visuals in the video closely relate to and illustrate the lyrics, such as showing rain falling outside when the lyrics mention rain clouds.
3) Elements like the deep bass and darkness create an atmosphere of negativity that reflects the tone of the song. Close-ups show Stan becoming increasingly angry and distressed as he feels rejected by his idol Eminem.
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What's hot
History
Music videos first became popular in the 1980s with the introduction of MTV. They are short films that accompany and help promote songs and artists. Early music videos used techniques like animation and live action filming. The first recorded music video was in 1894 using a series of still images projected with a live performance. Musical films of the 1930s-50s inspired many modern music videos. Technology has greatly expanded what can be done in music videos, and sites like YouTube now allow global promotion and amateur music video creation.
Music Video History
Music videos began as short films that accompanied songs in the 1920s-1950s to provide a visual element. They became more common in the 1960s with films like A Hard Day's Night and helped promote singles on shows like Top of the Pops in the UK. The first music video aired on MTV in 1981, "Video Killed the Radio Star" by The Buggles, which helped popularize the format. Today, music videos are a major promotional tool for songs but are sometimes watched without sound for their visual qualities alone, focusing more on artists' appearances over musical talent.
Research into music videos
The document discusses the history and purpose of music videos. Originally intended to promote new songs and boost sales, music videos have evolved over time. One of the earliest forms was "illustrated songs" in 1894, while promotional videos became common in the 1960s after The Beatles' film A Hard Day's Night. The launch of MTV in 1981 established 24-hour music television. Today, music videos are typically produced through a process involving preliminary planning, pre-production, production, and editing stages to promote artists visually. Budgets for standard music videos now range from $125,000 to $300,000.
Evaluation question #1
This document discusses conventions of hip hop media products and how the author's media product uses, develops, or challenges these conventions. It outlines five key conventions: 1) Use of bling and wealth displays in videos 2) Fast-paced editing in videos 3) Featuring other performers like dancers or a gang in videos 4) Placement of track lists on album digipak back covers 5) Minimal album promotion on magazine covers. The author indicates their media product uses conventions 1, 2, and 4 but challenges conventions 3 by not featuring degrading women and 5 by including more social media promotion to reach a wider audience.
Evaluation Q1
The document discusses how the media product, a music video for the song "Undone - The Sweater Song" by Weezer, adheres to conventions of real music videos and the alternative rock genre. Key elements that were included are shots of the band performing, a narrative, and attention to genre-appropriate mise-en-scene, edits, and lyrics-visuals relationships. The designed digi-pack and magazine ad also aim to follow conventions of existing media formats to appear authentic.
Timeline for music videos
The document traces the evolution of music videos from the 1960s to the 2000s. It notes that in the 1960s, The Beatles films like A Hard Day's Night and Help established templates for music videos. Promotional clips were also made to promote songs without live performances. In the 1970s, David Bowie and Queen created artistic videos to promote singles that helped establish the music video as a marketing tool. The 1980s saw more expensive, complex videos like David Bowie's "Ashes to Ashes" and the groundbreaking 14-minute video for Michael Jackson's "Thriller". MTV launched in 1981 as the first music video TV channel. In the 2000s, the rise of YouTube made viewing music videos
Evaluation Question 3
The group collected feedback from their audience on the music video they created. They received positive responses about the fast editing style matching the song. However, some viewers were confused about whether the hooded figure was meant to be a stalker or abusive boyfriend. Due to time constraints, the group was not able to re-shoot and clarify this narrative element. Overall, the audience still enjoyed the video despite some elements of ambiguity.
Evaluation question 2
The combination of the band's main album and ancillary texts is effective because:
1) All media products share similarities to create brand recognition and stick to the band's genre.
2) The color blue is used throughout promotional materials to represent the album's nickname.
3) Referencing songs through album artwork follows industry conventions and highlights singles to potential buyers.
Music Video History
Music videos have evolved from early promotional shorts in the 1930s-1950s to become a key marketing tool for the music industry today. The first music video channel, MTV, launched in 1981 and helped propel the careers of many artists through heavy rotation of their music videos. While MTV remains influential, online downloading of music videos now also promotes artists and threatens MTV's dominance. A typical £9 CD allocates much of the cost to marketing, promotion and music videos rather than payments to the artist.
Presentation research and planning.[1].ppt christianah222
The document summarizes the student's research and planning for their media studies advanced portfolio project. They will create a dubstep music video as their main project, with additional projects being a CD cover design and advertisement. Through researching popular music videos, the student learned common techniques used like cuts, camera angles, themes and lighting. For the dubstep genre specifically, the student found techniques like close-up shots, low key lighting and fades were commonly used. Their music video will incorporate these elements along with locations around London to appeal to their target audience of males and females aged 16-25.
Evaluation question 1
The music video was created in the indie pop genre and uses conventions from that genre such as narrative and band performance. It tells a narrative story of the lead singer and his girlfriend and includes performance scenes of the band as well as humorou outtakes. The band's style and clothing were chosen to match the genre stereotype of skinny jeans and dark clothing. Narrative and performance were used to help audiences connect to the song's meaning and lyrics. The video aims to follow conventions of real music videos in its genre.
The History Of Music Video
A music video is a short film that accompanies a song, featuring the artist and visually representing the music. While they can tell stories, music videos primarily aim to be memorable and worth repeated viewing. The study session will provide an overview of the origins and evolution of music videos from early experimental films to modern formats and discuss analyzing, pitching, and producing music videos.
Types and conventions of music video
Performance based videos focus on shots of the artist singing and dancing. Narrative based videos tell a story through the music, sometimes including the artist and sometimes not. Concept based videos contain unusual elements and effects to engage audiences in unique ways, like Kendrick Lamar's "Humble" video with heads on fire.
Evaluation Question 1
The document discusses conventions of indie rock music videos. It notes that typical conventions include performance-focused videos with simple settings, close-ups of the singer, lack of emotion, and urban locations. The document discusses how the student's music video for Lorde's "Tennis Court" followed conventions by focusing on the singer's performance but challenged conventions by not showing the full band or instruments and using just the singer on the album cover.
Unorthadox powerpoint
The document discusses a group's music video idea for the song "Unorthadox" by Wretch 32. Their idea is to create a psychedelic, 90s rave-themed video depicting a person's hallucinatory experience after taking drugs at a rave. Key elements of the narrative include the person being followed by anonymous people in masks, referencing the film "Purge Anarchy." The group was inspired by 90s-era music videos and films to capture the era's style and vibe in their own video.
History of music videos
This document provides a history of music videos from their origins in the 1930s featuring early performers like Elvis Presley and Cliff Richard to modern innovations. It notes that music videos evolved from simple live performances to narrative films directed by famous directors like Spielberg. The most expensive video was Michael and Janet Jackson's "Scream" budgeted at $7 million. The future of music videos may involve more product placements to drive sales of endorsed brands seen in popular artists' videos according to fan behavior theories.
History of music videos
Music videos began in the 1920s-1930s as short films promoting songs from musicals. In the 1960s, bands like the Beatles popularized music videos featuring both narrative scenes and live performances. The development of new recording and editing technologies in the 1970s-1980s allowed artists to produce promotional videos more cheaply and helped boost song sales. The launch of MTV in 1981 dedicated entirely to music videos greatly increased their popularity and influence, with many artists owing their success to the network. Today, music videos remain an important way for artists to promote new songs, though they now often feature more provocative imagery and are widely shared online through websites like YouTube.
Evaluation question 1
Our music video was intended to use conventions of the indie pop genre, such as narrative and performance, which we found in our research of other bands' music videos. We included a narrative between the lead singer and his girlfriend as well as performance scenes of the band. We also styled the band members according to genre conventions of dark clothing. Narrative and outtakes were included to engage the audience and relate to the song's meaning.
History of music videos
Early music videos originated in the late 1920s as short films called "talkies" or "soundies" that featured music playing over visuals. In the 1960s, films like A Hard Day's Night starring the Beatles popularized the music video format. Through the 1970s, the rise of music television programs like Top of the Pops drove greater production of promotional music videos. Michael Jackson's groundbreaking Thriller video in 1983 exemplified the big-budget music videos that became mainstream during the 1980s as MTV gained popularity. More recently, the advent of online video platforms like YouTube has provided new opportunities for music video distribution and promotion.
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Presentation research and planning.[1].ppt christianah222
Presentation research and planning.[1].ppt christianah222
Presentation research and planning.[1].ppt christianah222
Presentation research and planning.[1].ppt christianah222
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Eminem – stan
The document analyzes the lyrics of Eminem's song "Stan" through several key points:
1) It begins with a haunting sample that sets the tone for the depressing story of an obsessive fan named Stan and his abusive relationship.
2) The lyrics tell the story of Stan writing letters to Eminem, demonstrating his obsession, anger, and alienation from family as his fandom grows.
3) Scenes in the music video depict Stan's bedroom covered in Eminem posters, tattoos of Eminem's name, and self-harm that parallels the lyrics.
4) It climaxes with Eminem realizing in horror that Stan was the fan
Goodwin’s features of music videos
The document provides an analysis of the music video for Eminem's song "Stan" featuring Dido:
1) The music video tells the narrative story of an obsessive fan named Stan whose letters to Eminem show his deteriorating mental state and obsession, culminating in Stan killing his pregnant girlfriend.
2) The visuals in the video closely relate to and illustrate the lyrics, such as showing rain falling outside when the lyrics mention rain clouds.
3) Elements like the deep bass and darkness create an atmosphere of negativity that reflects the tone of the song. Close-ups show Stan becoming increasingly angry and distressed as he feels rejected by his idol Eminem.
Codes and conventions of digipaks
The document describes conventions for digipak album artwork and layout. It provides examples of three different digipaks with variations in color schemes, artwork styles, and placements of elements like the album name, track list, and barcode. Key information like the band name and album title are consistently displayed, but artistic designs and color choices differ depending on the genre and style of the music.
The way i do powerpoint
The document outlines plans for a music video summarizing key details in 3 sentences:
The music video will tell the story of a girl who chooses to take her life into her own hands and do things her way instead of how her religion expects, drawing inspiration from songs by Alison Wonderland, Lady Gaga, and REM. Costumes will show the girl's rebellion through dark clothing contrasting with innocence conveyed through white, with settings switching between a church and desolate areas. Shots and editing will follow the beat of the undiscovered artist's song and cut between locations to compare and contrast the girl's journey.
Friths music video concepts
There are three types of music videos:
1) Narrative videos tell a story related to the song's lyrics, following five story structures: equilibrium, disequilibrium, recognition, reparation, and new equilibrium.
2) Conceptual videos create a mood or atmosphere similar to the song without a narrative story, like Two Door Cinema Club's "Are We Ready" video about old advertisements.
3) Performance videos simply show the artist or band performing the song, like Two Door Cinema Club's "Sun" video where they perform on a beach as people appear and disappear around them.
Digipak analysis
The digipak for Lana Del Rey's album "Born to Die" has a clear and cohesive design. The album cover features a portrait of Lana Del Rey with a somber expression, representing her melancholy character. Throughout the digipak, a blue and white color scheme and bold fonts are used consistently to create a unified style. The layout of the back provides the track list and album information in an easy to read format. Imagery such as red lips, roses, and flowers symbolize themes of danger, rebellion, and innocence that tie the overall design together.
Andrew goodwin
This document outlines Andrew Goodwin's 6 key features of music videos: 1) Genre characteristics, 2) Relationship between lyrics and visuals, 3) Relationship between music and visuals, 4) Close ups of artists, 5) References to looking/voyeurism, and 6) Intertextuality. Examples are provided for each feature, such as a metal band video exemplifying genre characteristics through clothing, instruments and setting. The document aims to identify common conventions in music videos that can help in their production.
The male gaze
This document discusses the concept of the "male gaze" as coined by Laura Mulvey in 1975. The male gaze refers to the perspective through which audiences have to view characters in films, which is usually that of a heterosexual male given that films typically have male directors and camera operators. Key aspects of the male gaze include the camera lingering on female curves and women being presented through how men react to them, effectively making women objects. While the male gaze theory has faced some criticisms, examples like Miley Cyrus' music video for "Wrecking Ball" clearly exemplify the use of the sexualized female body to attract the male gaze.
General music video analysis
This music video analysis summarizes David Guetta's "Titanium" featuring Sia. It can be categorized as a narrative music video based on Frith's theory, as it tells the story of a boy with supernatural powers running away. The relationship between music and visuals intensifies during the drop in the song when the boy uses his powers. There are also reaction shots of people amazed by the boy's abilities. The settings and costumes are used to portray the boy as an ordinary child, while also showing the escalating danger and authorities trying to stop him, culminating in a dramatic final showdown between the boy and soldiers in the woods.
Camera shots
This document discusses camera techniques used in three music videos to create certain effects:
1) In Sia's "Big Girls Cry", a long take brings focus to the main subject, and spinning the camera gives a sense of confusion. Stationary shots of a hanging also seem realistic.
2) In Naughty Boy's "La La La", tracking and panning cameras follow characters to strengthen a sense of long distance travel, as do long shots that make characters seem tiny.
3) In Prodigy's "Firestarter", short takes and fast camera movement fit the fast tempo, while tilting and changing tracking direction enhance chaos.
The document also notes how understanding these techniques can inform one
Lighting in music videos
The document analyzes the use of lighting in the music videos for "Bad Romance" by Lady Gaga, "This Is What You Came For" by Rihanna, and "Swimming Pools" by Kendrick Lamar. It discusses how the lighting is used to represent the themes and moods of the songs, often changing dramatically between light and dark or different colors to emphasize parts of the music. Specific examples are given of how lighting highlights characters or intensifies drops and choruses in the songs. The document concludes that lighting choice is important for achieving certain artistic effects and relating to the genre and subject matter of the pieces.
Music and lyrics
This document discusses how the music videos for two songs directly match their lyrics through visuals. For Lily Allen's "LDN", shots in the video directly depict what she describes at different points in the lyrics, using transitions and editing to contrast innocent and darker meanings. For Tenacious D's "Tribute", shots also directly illustrate the narrative lyrics, helping dramatize the story of a rock-off with a demon through visual cues like lighting. By precisely matching lyrics and visuals, both videos strengthen the artists' messages and engage audiences through a film version of the song.
Frith (1998) types of music videos
Frith identified three main types of music videos: performance videos feature the artist singing to the camera as if in a live performance; narrative videos tell a story that relates to the song's lyrics, like a short film; conceptual videos take a more artistic approach through graphics, effects, or unique visual concepts without a narrative. This research will help the document's author identify different video styles to reference for their own music video production.
Synergy between magazine advert, music video and
The document discusses synergy between a magazine advertisement, album cover, and music video for The Killers. It notes that the advert and album use nearly identical artwork of a desert landscape under a moon. The music video for "Human" also features this desert setting. The last shot of the video most closely resembles the advert and album artwork. Throughout the products, the use of similar visual elements like the desert setting helps create cohesion and a recognizable style for the artist.
Analysis of magazine advert
The document analyzes the representation and themes conveyed in a magazine advertisement for singer Florence Welch's album "Lungs". The close-up shot of Florence takes up most of the ad and draws attention to her visual style. Her direct gaze into the camera and confident facial expression suggest themes of rebellion and independence may be reflected in the album. Dark colors and natural imagery throughout the ad are used to represent the album's natural themes. The ad effectively promotes the artist and album through its visual design and information provided.
Conventions of a magazine advert
This document analyzes the conventions of magazine advertisements for music albums. It examines three sample advertisements - one for an indie album, one also for an indie album that takes some unconventional approaches, and one for an urban album. The conventions it identifies include displaying the album/song title, release date, album cover image, artist name, information about the album, where to purchase, and record label logo. It finds the indie ads follow some conventions like using the album art but also break others to seem different, while the urban ad focuses more on artist promotion. Studying the differences has helped the document's author understand how to design an ad that reflects their genre.
Synergy between digipak and music video
The document compares the costumes, characters, lighting, and locations portrayed in Rihanna's album "LOUD" and her music video for "Only Girl in the World". While there are some slight differences, notably in the lighting, the overall color schemes, costumes, and locations are kept very similar. This consistency in visual elements between the album and music video helps tie them together and create a recognizable style, promoting brand awareness and synergy.
Digipak analysis
The front cover features a medium shot of the band The Script with a sepia filter, locating their style within the indie genre. The back cover continues this sepia color scheme and features a close-up image of hands pressed together relating to the album title of "Science and Faith". The inside cover and CD also follow this visual style through their presentation of hands and use of the amber/sepia color palette, reinforcing the album's themes.
Location shots
This document provides location shots for a church that will be used in a music video. The church location will feature the normal side of the characters' personalities. Photos were taken of the church for its use as a location in the upcoming music video.
Questionnaire
The document contains the questions and responses from a questionnaire given to a potential target audience for a music video. The questions gauge preferences on music video genres, watching platforms, favorite music genres, elements people look for, and opinions on narrative elements without music. The most common responses indicated a preference for narrative music videos, still watching videos on TV, indie pop genre, and narrative elements with the song playing. This will help inform the creator's upcoming music video production for a Coldplay song in the indie pop genre with a narrative style.
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Similar to Synergy between digipaks and music videos
Media evaluation question 2
The combination of a music video, digipak, and magazine advert effectively uses synergy to promote an album. The music video for the song "A Certain Romance" features the main character throughout its longer than typical runtime. Both the digipak and magazine advert feature images from the music video to connect the products. Specifically, the digipak cover includes a photo of the main character from a scene in the suit. The magazine advert also includes an image from the video but could be more effective if it featured the main character like the digipak for improved recognition across the products. Overall, the combination of media uses different techniques successfully to promote the album in a connected way.
Media evaluation question 2
The document discusses how a music artist created synergistic promotional materials for their song "A Certain Romance", including a music video, digipak, and magazine advertisement. The music video features the main character that also appears on the digipak cover. Images from the video are included inside the digipak to pique interest. While the magazine ad features an image from the video and text promoting the digipak, the artist suggests also including the main character from the video would strengthen the connection between the materials. Overall, the artist is pleased with how the different promotional elements work together but notes one potential improvement to the magazine ad.
Pitch
This document proposes a digipak marketing campaign for the band Two Door Cinema Club. It suggests producing a music video featuring a romantic chase between a couple to relate to the song's lyrics. The band would be incorporated in an unconventional way to appeal to fans. A live DVD would be included and the album art would depict the couple from the video against a city backdrop, following conventions for the band. The target audience would be interested in indie/alternative music and stereotypical clothing.
Evaluation question 2 FINAL
The document discusses the visual links between a music video and its ancillary texts like a digipak and magazine cover. It notes that the setting, costumes, lighting, and shot types are visually similar between the music video and ancillary texts. This helps the target audience, who are mainly UK teenagers, recognize that the products are linked. Motifs from London like tower blocks in the design also relate to the target audience. The dull colors match the genre and the artist's hat worn in both the video and images would attract the audience familiar with that style.
Evaluation question 2
The document discusses the visual links between a music video and its ancillary texts (digipak, advertisements). It provides examples of visual links in the setting, costumes, lighting/shot types used between the music video and ancillary texts. These visual links help the target audience recognize the products as being linked and part of the same music project. The document argues that the main and ancillary texts are very successful in visually representing the artist's genre and album in an appealing, interesting and eye-catching way, with clear visual connections between the elements.
Media task 1 presentation
The document discusses conventions used in music videos, album packaging, and band websites. It analyzes several examples and compares them to the creator's own work. For music videos, it looks at technical conventions like camerawork and editing, as well as symbolic conventions involving lighting, setting, and styling. It also examines structural and stylistic conventions for digipak album packaging and band websites. The document provides links to examples discussed and analyzes how the creator's work both follows and challenges industry conventions.
Evaluation Q1: Michael Version 2
This document discusses conventions used in pop rock music videos and album packaging. It analyzes how the student's media product both reinforces and develops conventions.
The conventions discussed include: 1) Using well-lit studio performances with close-ups of instruments in music videos 2) Costumes that are between pop and rock styles 3) Black borders and color centers in magazine advertisements 4) Medium shots of artists in the center of digipak packaging.
The student explains how their music video and packaging incorporates these conventions, such as close-ups and lighting, but also develops them with unique elements like different costumes matching locations and flipping/duplicating images on the digipak. Examples are provided of other artists' works demonstrating
Mv assignment 01 2020 pro forma 1
Cult of the Damned is a UK rap group known for gritty lyrics depicting working class British youth culture. Their music videos effectively portray this style through location and visual choices. One video takes place in a run-down garden, showing members engaged in various activities to represent hanging out. Their fashion incorporates hip hop elements like hoodies and caps. Overall, the videos capture the drug-fueled British lives described in their lyrics through gloomy, realistic settings and references to modern pop culture influences.
how effective is the combination of your main
The document discusses the effectiveness of combining a music video with two ancillary texts (a Digipak and album poster) for the band Two Door Cinema Club.
[1] The music video, Digipak, and poster were designed to clearly link the three texts and show they were all featuring the same artist. A triangular symbol was used across the texts to promote an "indie" image.
[2] Similar urban locations were used in the music video and on the Digipak to portray the band as "grungy" and alternative. Photos of the band were also featured inside the Digipak sleeves and in the music video.
[3] In the author's view,
Evaluation Task 1
This document discusses conventions in the bass house music genre. It analyzes conventions used in music videos, album artwork, and websites for bass house artists. Key conventions discussed include abstract, jungle-themed visuals with dark lighting and colors; a lack of clear narrative or identified main artist in music videos; and a focus on promoting new music releases over the artist's image. Examples are given of how the student's own music video, album artwork, and website design incorporated these bass house conventions based on an analysis of artists like Bonobo.
Evaluation presentation
The document discusses the evaluation of a media production project. It describes how new media technologies were used at different stages of the project. During filming, DSLR cameras and tripods were used to capture footage. Poor camera settings on one camera resulted in low quality shots, but these were incorporated into the final video as point-of-view shots. Photoshop was used to edit images and create artwork for promotional materials. Audience feedback on the video was generally positive and highlighted effective elements like the opening sequence, but also noted areas for improvement such as adding more narrative footage.
Evaluation Q2
The combination of the music video, digipak, and magazine advert is very effective because they are all interconnected and share the same common theme. They use the same photo from the music video. The digipak and music video also reflect the band's rebellious attitude. Elements from the music video, like the two contrasting outfits worn by the singer, are featured on the digipak and discs to create synergies between the products.
Evaluationquestion2 4-120426143647-phpapp01-120505043817-phpapp01
The document discusses the creation of a music video, digipak, and magazine advertisement for a music product. It describes how they established a consistent brand identity across the three products using shared elements like color, lighting, and a main character. Audience research helped inform the direction, and feedback found the narrative music video and realistic elements were generally effective while some characters could be improved. The products effectively used forms and conventions of their media types while adding some unique elements.
Evaluation question 2
1) The student was tasked with creating a music video, digipak, and magazine advert for a fictional artist.
2) They researched existing digipaks to understand conventions before designing their own, which included a front cover, back cover, two CD covers, and two extra panels.
3) Similarities between the digipak and video included using the artist's logo, color scheme, and settings from the digipak photoshoot. This helped promote a consistent image and genre for the fictional artist.
Music Video assignment 01 2019 pro forma - Case Studies
This document provides information and questions for a case study on music video production. It is divided into three tasks. Task 1 addresses the purposes of music videos from promotional and artistic perspectives and asks questions about how artists represent themselves. Task 2 discusses camerawork, editing, and technical developments in music videos and asks students to analyze examples. Task 3 involves a case study of three music videos to discuss in relation to Tasks 1 and 2. The document emphasizes using images and examples to support points and adding extra slides or pages as needed.
Music video lecture answers
This document provides a summary of several music videos and discusses their purposes, styles, and techniques. It analyzes videos by artists like Kid Rock, 1 Direction, Animal Collective, and Drake. Key points made include that mainstream videos by popular artists like 1 Direction likely had higher budgets and aimed to make money, while videos by less mainstream bands like Animal Collective had lower budgets and were more creative. The document also discusses techniques used in music videos like camera angles, editing, lighting, and how these vary by genre. Drake's videos are analyzed in depth, noting how some promote albums or songs while incorporating popular dances.
How effective is the combination of your main
1) The main product is a music video for the song "The Last of the Real Ones" by Fall Out Boy, and ancillary texts include a music magazine advert and digipak based on the song.
2) The main connection between the products is the inclusion of the lead singer actor, who appears in both the music video and photos used in the ancillary texts.
3) The digipak features a live DVD to give fans the experience of seeing the band perform and encourage interest in future tours.
Evaluation
The document discusses various aspects of creating and evaluating a music video for a dubstep song. It begins by summarizing Andrew Goodwin's theory on key features of music videos. It then analyzes conventions commonly found in dubstep music videos. Audience feedback was gathered through interviews and used to annotate and improve the created music video. Final Cut Pro was used to construct and edit the music video, applying techniques like fast cuts and montage.
Evaluation Question 2
This document analyzes the marketing packages and strategies of three indie bands: The 1975, Imagine Dragons, and Biffy Clyro. It finds that all three bands maintain consistent branding across their digital packages (websites and music videos) and physical packages (album artwork and digipaks). Specifically, they use repeating fonts, imagery, colors and themes to clearly convey their artistic identity and promote recognition. Social media is also discussed as an important promotional tool for artists to connect with fans. Overall synergy between a band's various marketing components is emphasized to produce a cohesive brand experience.
Evaluation question 1
This document summarizes the music promotional package created by the student. It discusses how the music video used conventions like narrative performance and cultural signifiers but took a more realistic approach. It also discusses how the editing, digi-pack cover, and promotional poster used conventions of existing media but added some unique elements. The package aimed to authentically represent the song about the struggles of urban youth.
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Evaluationquestion2 4-120426143647-phpapp01-120505043817-phpapp01
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Music Video assignment 01 2019 pro forma - Case Studies
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Synergy between digipaks and music videos
- 1. Synergy between digipaks and music videos
- 2. Arctic monkey’s digipak- whatever people say I am that’s what I’m not- music video – when the sun goes down • There are many uses of synergy between the digipak and the music video. One of which for example is that the man featured on the digipak is also featured as a main character in the music video, which creates the link between both the digipak and the music video linking the music to what's being sold to the target audience.
- 3. • The costume between the two, shows the audience between the two, that the music video features a lot of modern and informal clothing – for example hooded jackets etc. and is quite possibly similar to the digipak , from where we can see that the man is wearing a plain white t shirt, although however in the second image of the digipak we can see that the man is now wearing a long sleeve white t shirt and could possibly be a formal shirt instead which would contrast from the informality to formal.