Digipak analysis

1. Digipak research and analysis

2. Two Door Cinema Club
This digipak does not feature the artists in the images, which is unusual
for most digipaks in the indie pop genre. Most artists usually feature
themselves in the images because it adds a relation to the audience,
but the effect of not doing this adds mystery and provokes interest in
the bands style. The filter over the images used is grainy and gives the
appearance of an old photograph and seems vintage and sticks with
what the target audience might appeal to, which is a vintage theme.
The positioning of the bands name and title is in the centre and draws
attention straight away because it’s directly in the audiences line of
sight. There is direct address towards the audience as the cat’s eyes are
placed in the middle of the O, creating a direct mode of address with
the target audience. The same image is also used on the disc and last
image. The location is very simple and the only feature of the digipak
that is noticeable is the cat with a crown on its head which could be a
reference to indie pop culture.

3. Arctic Monkeys
This digipak features a reoccurring theme of black and white filters over all the
images shown, this could represent and relate to the target audience as it’s a
indie rock genre and could relate to a vintage theme. It features the same man
twice in two of the images, however the first image shows the man making
direct eye mode of address with the audience and then in the second image his
hand is above his face which could possibly be him in stress or crying- hiding his
face. The artists are again not featured in the digipak making unlike other
digipaks so to replace themselves with someone different could possibly confuse
the audience and create a mysterious vibe. The back of the digipak displays all of
the songs titles and relevant information for the audience to read which is useful
and links the digipak together. The band’s loo is placed at the top- left hand
corner above the man’s head which makes the audience look at that second to
last at first because the man is placed in the centre giving direct address which
would captivate the audience first.