2. Name of artist on the
top left hand corner-
significant because we
read from left to right
so it is the first thing
we will see. This is
done to signify the
importance of
knowing the artist
name before knowing
about what is being
sold Also it is in bold
and black so it attracts
the eyes of the reader.
Name of artist written
again but not in the
same size in font but
still bold. Also name
of album and when it
is out ‘OUT NOW’ in
bold so it is eye
catching.
In small print just above
the album cover it states
where it is on available-
CD, and promotes iTunes
where it can be
downloaded from.
Same typography on the album cover as well as on the rest on
the advertisement and is simple and clear in black.
Intertextuality is being used in which the same greyish colour
fading into white is used as the background for both
advertisement and album cover. This is done to signify that the
album cover other information are linked together where by
which they are promoting as well the artist concert but also plays
on the name of the album ‘Northern Lights’
Albums front cover is in
bottom right hand
corner this is significant
because this will be the
last image we will see
on the advertisement.
Artist on the album cover with the use of a close up where dominates
the cover. He looks relatively young done to attract the females of the
targeted audience but also because this is his debut album it allows
the audience an insight into the type of artist Gareth Emery is. Where
he is wearing a black jacket not fully zipped up representing that he is
trying to look cool which is very typical in the Dubstep genre which is
strongly similar to this dance genre of music artist.
Also the name of the
album is on the album
cover and also the name
of artist and a logo to
his name this portrays
the importance in
connecting the album
cover and the
advertisement.. Also
promoting the brand
Garuda with its logo in
small in the bottom left
hand corner
Promoting the artist
concert which is
coming up showing
when and where it is
and the supporting line
up. Expressing that the
album is out before the
concert. In which at
this concert it says that
he is ‘Launching this his
debut album’.
Addresses to where
you can get the tickets
in which it states
Gareth Emery website
and promotes other
brands such as Garuda.
This is also all in small
print suggesting the
less importance it has.
3. Name of record label in white
dotted font on top of the black
mise- en scene which makes it
stand out. In the to left hand
corner, significant for record
label because it will be the first
thing seen on advertisement
because we read from left to
right. So their record label is
being promoted and signifies
that they feel that the record
label is more important than the
artist also expressed in the
change in font.
Just below the record label the
name of the artist is shown in
white in smaller font but still
stands out because it is on a black
mise– en scene.
Album’s front cover
positioned bottom left hand
corner, this is the last image
seen on advertisement which
is important in selling the
album. Uses the exact same
typography and pack- shot of
the artist on the album cover
expressing the connection
between them both. Also, the
logo of the record label is on
the album cover in the top
right hand corner again
signifying the importance they
have.
The typography is simple and clear on this advertisement so
that the people who look at the advertisement understand fully
and quickly what is being promoted and sold to consumers. Not
many colours used suggesting that its trying to get straight to
the point.
The positioning of
the artist dominates
the right side of the
advertisement. It is a
close up of him
where part of his
head is cut off
showing him looking
calm and relaxed. He
looks relatively
young so the close is
done to attract the
females of his
targeted audience.
Just below the centre of the advertisement it states the release
date and on what songs are on the 2CDs and MP3. It also states
what the album includes, exclusive tracks and remixes. This is
printed in white but in smaller print compared to the release
date.
Just below the release
date again in small print
it promotes hmv and
shows their website. The
reason for this is because
hmv are known to sell
CD’s so by promoting
them signifies that the
album can bought there
and also this
advertisement came out
of an hmv magazine.
Also, likewise to that the
same thing has been
done to the record label
and the distributor,
‘PrimeDirectDistrubutor’
by stating there websites
in very small print.
4. Just below that in
smaller text it states
the album name in
white but in a different
font expressing that
the artist is more
important than the
album name or
anything else because
the artist names is in
different font in
comparison to the rest
of the font and is
bigger in comparison
as well.
Three images of the one artist in different positions posing in the top centre of the
advertisement in which he is wearing the same clothing of all black with a touch of
red and white which is significant to blending in with the background colour which
is also black. Where it could be said to be playing with the artists name ‘Blame’.
The artist’s name is also being played with the artist looking in the same direction
looking away from the camera looking generally serious hinting that the person or
thing to blame is in that direction. But he also looks cool because he looks like he is
in mid air.
In the attempt to sell the artist and album it states that it is a ‘brilliant new
album’. Also it states what the album includes, collaborations. This is in smaller
font compared to the artist’s names who have done collaborations with Blame
this is also the same with what singles include where the names of the singles
are bolder and stands out more attracting readers to see it and read it first.
Noticeable that all font is written towards the centre on advertisement not at
edges done so none of the information on the page is not missed by readers.
The release date is shown
at the bottom centre of
the advertisement not in
bold. Also Blames
website and MySpace is
printed in smaller print
and the new state music
website this website is
printed as well though
because this is where you
purchase the album.
Artist name big and
bold in the centre of
the advertisement and
dominate in white on
top of the artists body
and on a black
background. Also with
a hand within the
letter A of blame
symbolising coolness
of the artist where the
image of the hand can
be representing a high
five. The typography is
again simply and clear.
Just below that too it
shows where the
album is available,
hmv where this
advertisement was
also in their magazine
and again the new
state music. Next to
that again shows the
artist name again
which is closest to the
bottom right hand
corner this being the
last thing the readers
will read signifying
the intention to try
and sell the artist as
well as the album.
5. At the bottom left corner of
the album cover it states the
album name in red but with
the same font the
significance in the change in
colour is because of the poor
positioning of where it is, so
by a change in colour in
comparison to all of the
other printed information
allows it to stand out equally.
Just above that though in
very very small print it shows
the presenter company ‘Get
Darker’ expressing the less
demand of this company for
album cover.
In just over a quarter of the
advertisement its states the
presenters name this time in
bigger and bolder font. Also it
states the featuring list and
album name again in bold font
and again the album name is
in bigger font to towards the
featuring list expressing the
more importance that the
album name has but however
because this time it has a
better position on the
advertisement it is in the same
colour of white.
It states the release date in bold
and in white again closer to the
bottom of the advertisement
because that will be one of the
last things the reader will read
and is a important piece of
information if reader is looking
to purchase the CD where also if
the reader has read to this stage
of the advertisement it suggests
that they are interested in
purchasing the product.
The magazine advertisement promotes iTunes, hmv,
Amazon and play.com in the bottom right corner because
these are the places you can purchase this album and
again if reader has got to this stage on the page the initial
thought is that they are very interested in purchasing this
album. This is also again all in white font.
On this magazine advertisement there is a use of the same
font and font colour apart from on the album cover when
stating the name of album. Also this is a simple and clear
advertisement and shows very clear what is being
promoted and sold to consumers. Not much colour used
only three in total.
The albums front cover is
dominant on the
advertisement expressed by it
covering just under three
quarters of the advertisement
suggesting the intentions to
promote and sell the album.
‘Dubstep’ is very dominant on
the album cover in white on a
plain black background
making it stand out and
attract the readers to read
and see the promoted album.
Also in the middle at the
bottom of the album cover it
states the featuring list and
to the right of that what the
CD includes , remixes.
Top right corner written diagonally
where the genre of music ‘dubstep’
and texting number is printed in red,
it is attracting readers to text the
number to get mimimix for free.
Done so reader has a taster of how
dubstep is so they maybe go on to
purchasing this CD
6. Album cover is dominate on
the advertisement again
covering more than half of
the page expressing the
intention to promote and
sale the product.
Multi colours used vertically
across the album cover with
an a effect of it immerging
though the eye of the artist
and coming out of his head.
This is playing with the
album name ‘Nightlife 5’,
because at nightclubs this
genre of music is played
(drum and bass, strongly
similar to Dubstep) disco
lights are on.
The artist position is at a
three quarter turn suggesting
he is not fully addressing the
audience. Also the use of
wearing headphones
connotes music in general
where also his clothing
blends in with the
background.
Then the artist name and album
name is printed on the album cover
near the centre of the cover in a bold
white font. But the 5 is in multi
coloured. Then the genre of music is
shown just under that in smaller and
different font signifying the
importance of the artist and the
name of the album. But still in white.
In smaller white text it states
the record label and their full
address , telephone and fax
numbers and also their two
different websites.
Just under that the artists
website is also printed but in
a slightly bolder white font.
Promotes hmv because
this is where readers can
buy the album and again is
where this advertisement
came from.
The record label is promoted
again on the advertisement
where it is also in the bottom
right corner on the album
cover logo with its logo but a
different shape though on
album cover in a square and
on album cover in a circle.
Name of artist and album
name is printed on
advertisement again
stressing the aim to sell the
artist and album. Again in
white and bold form on a
black background making it
stand out.
It also states what the album
is out on, 2CD and digital
bundle. Then below that the
featuring list again all in
white and names in bold.
Behind the album cover the same multi coloured line is used but
this time going through the other side of the album cover
horizontally this time. This technique done to contrast the
advertisement to what is actually being promoted and sold to
consumer in this case the album. But the change in font and size of
the artist name and album name on the album cover towards the
artist name and album name on the advertisement is significant
because it’s suggesting that the album cover has more importance.
This is simple and clear and uses more colours
compared to the others and the meaning of what
is promoted is dominant on the page.
7. Summary
• The common techniques used:
• White font
• Black background
• Artist shown on advertisement
• Release date
• Name of artist and name of album dominant and towards centre of advertisement in
bold
• Name of artist and album name shown more than once
• Record label in a bottom corner and shown more than once
• Locations where it can be bought (hmv)
• Use of the same colours on advertisement and album cover
• Clear and simple
• Not many colours used
• Featuring list
• Website of record label in small print
• Album cover shown
