The document analyzes the use of advanced communication media for rural development by different organizations in Dharwad, India from 2004-2005. It studies the media used, including cell phones, computers, laptops, videos and satellite communication. A survey was conducted of 132 respondents on their usage patterns, training, and perceptions of different media. The findings showed that over half of institutions were government organizations, most had telephone access, but training and local language software were lacking barriers to greater adoption of advanced communication media.

2. ADVANCED COMMUNICATION MEDIA FOR RURAL DEVLOPMENT BY GOPAL.Y.M Jr MSc (Extension)

3. INTRODUCTION In this age of communication information is considered as wealth New advanced medias are those based on silicon chips,laser ,fibre, optics Ensures…………………… accuracy,cost,speed,quality, quantity,timeliness

4. Cont…………. The aim of rural communication should go beyond the information dissemination rather it should focus on devloping the human resources

5. Scope of the study This is an attempt made to investigate the use of advanced media extn personnel in rural area different organizations in dharwad and at diff’nt hierarchial level Year 2004-05

6. objectives To elicit information related to advanced communication media used by diff’nt org’s in for the purpose of rural development To identify the advanced communication media advocated by different org’n for RD To explore the pattern of advanced communication media usage by different level of extn personel

7. 4 . To analyze the factors involved in selection of media by different org’n for RD 5. To study the constraints faced by the usage of advanced CM & suggestion for improvement

8. The advanced CM medias selected for the study is Cell phone Telephone Computers Laptops VCD Satellite communication stations Video audio conferencing Interactive video CAI Video text & tele text

9. RESEARCH DESIGN type of orgnization Accessibility pattern perception age designation Training Educational qualification advantages Conceptual frame work Opinion towards appropriateness use of communication media Independent Variable Dependent variable

10. Constraints faced by respondents during usage of ACM out of 132 72 95 Accesbility &networking of AM 5 81.0 107 Literacy level end users 4 83.30 110 Lack of training 3 68.90 91 Financial sources 2 82.60 109 Physical facilities 1 % frequency constraints SL no

11. RESULTS ranks provided to each media by respondents 9 Internet 8 Computer 7 Films 6 Slides 5 Telephone 4 News paper 3 Television 2 VCD 1 Exhibition RANK CM

12. MAJOR FINDINGS More than half of the institutions & organizations (52.63%)are in govt jurisdiction Cent percent organizations possessing telephone at their offices Large percentage (57.6%)belongs to middle management level hierarchy Experience of extension personnel is b/n 2-5 yrs 66.6% have not undergone training 81.06% are using telephone in house 70% extensionn personnel uses computer for documentation`

13. Suggestion by respondents Providing training Replicating cyber extn model all over the India Software in local languages Telecom & IT for small towns/rural areas

14. CONCLUSION Majority of respondents prefer traditional communication media The authority should take adequate training & work shops The higher & middle level extn personnel using ACM at greater extent Lack of software in local languages