This document discusses development communication and its role in transforming countries and populations out of poverty. Development communication aims to disseminate new technologies and ideas to promote economic growth, greater equality, and improved human potential. It involves communicating to bring about planned social and economic change through techniques like community participation, information dissemination, and persuading changes in habits. The government is the master planner of development initiatives and uses various communication channels like print, television, radio and campus papers to reach audiences. Development communication tailors its message and content to specific audiences, often non-technical, by simplifying technical terms and using visual aids.

1. DEVELOPMENT
COMMUNICATION
(SULATING PARA SA BAYAN AT MAMAMAYAN)

2. The art and science of human
communication applied to the
speedy transformation of a country
and the mass of its people from
poverty to a dynamic state of
economic growth that makes
possible greater social equality and
larger fulfilment of the human
potential.
NORA QUEBRAL, UP Los Baños
A philosophy of service which the
Department of Public Information has
evolved to guide in its work.
It is communication for planned
change, communication that
consciously promotes
development – that is meant
first of all, to diminish poverty,
unemployment and inequality.
Much of it is the communication
of new technology, both
material and social.

4. Community participation
Information dissemination
Persuading people to change
their habits, lifestyle or ways
of thought
Social mobilization
To change levels of
knowledge, attitudes and
skills in relation to specific
goals

5. Source
Message
Receiver
Chann
el

6. GOVERNMENT
The master planner and
the implementer of
development
PRINT
•Columns on
agriculture,
legal
matters,
health,
medical info,
business and
finance
TELEVISION•AGRI Tayo
Dito
•Kabuhayang
Swak na
Swak
•Salamat Dok
RADIO
•Block time
on health
and
medicine,
livelihood,
agriculture,
etc.

7. DEVCOM IN PH VS. DEVCOM IN DEVELOPED
COUNTRIES
ASIAN
• Teacher training (education)
• Employment
• Agricultural technology
• Agri-business
WESTERN
• Systems engineering
• Transportation
• Banking and investments
AUDIENCE
ENVIRONMENT
TECHNIQUE
CONTENT

8. According to Press Foundation Asia, these subjects focus
on audience’s attention whose environment is burdened
with poverty, inequality and injustice.
• Agriculture
• Aviation
• The City
• Crime
• Defense
• Energy, science and technology
• Government plans, budget, housing
• Industry, tourism
• Manpower
• Multinational organizations
• Public health
• Shipping
• Weather
• Air, trade, foreign investment
• Community development
• Consumerism, taxation
• Education
• Environment
• Agrarian reform
• Minorities, population, social welfare

10. HOW TO WRITE DEVCOM
PAANO IMBENTUHIN ANG BAGAY NA ITO
(PARA SA BAYAN AT MAMAMAYAN PA RIN!)

11. AUDIENCE
(non-
technical)
Scientific,
political,
economic,
business
jargons/technica
l terms
TRANSITION
POPULARIZATIO
N
VISUAL
AIDS/GRAPHICS

12. • Humanize the context.
• Simplify technical terms.
• Use shorter and simple sentence structures
• Keep in mind your purpose in writing.
• Let purpose in writing guide your selection of material, manner of presentation,
choice of channel
• Observe basic principles of good writing (economy, variety, emphasis, clarity)

13. DEVCOM IN CAMPUS PAPERS
• Media for development
• Train budding writers
• Become dependable forums, communication links and feedback among
schools, community and government
• Disseminate and interpret socio-economic development program of the
government
• Advance goals of education and culture

14. • Act as accurate and fair vehicle of info of school policies, programs and
activities to the studentry and community
• Act as information arm of the government (e.g. K-12 program)
• Focus interest of readers on events of national and international
significance
• Arouse interest of readers by printing entertaining activities

15. DEVELOPMENT COMMUNICATION
January 19, 2015
Thank you for
listening!