Rural marketing in India
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Rural marketing refers to marketing activities where at least one participant is from a rural area. It involves marketing inputs to rural areas as well as marketing outputs from rural markets elsewhere. Rural markets in India are still evolving and pose various challenges including large, scattered populations with low literacy and seasonal, transportation and communication issues. However, improving socioeconomic factors, infrastructure, and incomes are increasing opportunities for business in rural India. Effective rural marketing requires strategies tailored for product pricing, distribution, packaging, and promotion to rural consumers.
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2. What are the characteristics of perfect competition?
The key characteristics of perfect competition are:
- Large number of buyers and sellers - No single buyer or seller can influence the market price.
- Homogeneous products - The products are perfect substitutes for each other.
- Perfect information - All parties have complete information about prices and related factors.
- Free entry and exit - There are no barriers to new firms entering or exiting the market.
-
dokumen.tips_product-strategy-in-rural-marketing.ppt
This document discusses product strategy for rural markets in India. It covers objectives around marketing mix challenges, product concepts, new product development, and product lifecycles. It discusses challenges around availability, affordability, acceptability, and awareness in rural areas. It provides examples of how companies like HLL, Coca-Cola, and LG have addressed these challenges. It also covers product categories like FMCGs, consumer durables, agricultural goods, and services in rural India. Finally, it discusses concepts like product classification, packaging, branding, competition and pricing strategies that are important for success in rural markets.
Salesmanagementfmcgpresentation 130806120436-phpapp01
The document discusses key aspects of sales management in the fast-moving consumer goods (FMCG) industry. It covers trends in the FMCG sector, organizational sales structures of companies like Nestle, Hindustan Unilever Limited, and ITC. It also discusses sales manager functions, types of selling jobs, recruitment and training processes, performance evaluation, target setting approaches, distribution channels, and technologies used for customer relationship management and rural sales promotion.
Rural market ppt by rajorsi
The document discusses rural marketing in India. It defines rural marketing and discusses the rural consumer market, including classifications of rural consumers based on economic status. It also covers characteristics of rural consumers and marketing challenges in rural areas. Some key points made include that rural marketing became important after economic liberalization in the 1990s in India, and that understanding rural consumers who differ from urban consumers is a main challenge for marketers. Distribution remains a large problem for reaching rural areas due to infrastructure issues and remoteness. The document also provides examples of successful rural marketing strategies and initiatives by companies like ITC and HUL.
About rural MARKETING
This document discusses rural marketing strategies for Hindustan Unilever Limited (HUL) in India. It notes that HUL currently reaches 800 million Indian consumers and 1.7 lakh villages through its Project Shakti initiative, with a goal to reach 5 lakh villages by 2020. The document recommends segmenting the rural market and developing tailored products, packaging, pricing and promotions. It suggests using traditional media, opinion leaders, and local language to promote products in rural areas. Distribution could occur via company vans, festivals, and local markets. The goal is to understand rural values and provide good value and quality products to customers.
STP and consumer behaviour
The document discusses market segmentation, targeting, and positioning. It defines market segmentation as dividing a market into distinct subgroups that can be targeted effectively. It discusses different bases for segmentation, including geographic, demographic, psychographic, and behavioral variables. Geographic segmentation divides the market based on location, while demographic segmentation uses variables like age, gender, income. Psychographic segmentation considers personality, lifestyle, and values. The document provides several examples of companies segmenting their markets on these different bases.
Rural_Marketing.pptx
The document discusses rural marketing in India. It covers key topics such as the definition of rural marketing, characteristics of rural markets, segmentation and targeting approaches, and the 4Ps of marketing - product, price, place, and promotion strategies in rural contexts. Specific challenges of rural marketing are highlighted, such as transportation and distribution difficulties in dispersed rural areas. Examples are provided of segmentation models and companies that have successfully targeted rural consumers.
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Remedies for Breach of Contracts
The document discusses remedies for breach of contract. It defines a breach of contract as the violation of an agreement when one party fails to fulfill their promises. There are three types of breaches: material, partial, and anticipatory. The main remedies for a breach include rescinding the contract, suing for damages, suing for specific performance of the contract, obtaining an injunction, or claiming quantum meruit for partial work completed. Damages can be liquidated or unliquidated amounts. Specific performance requires the breaching party to actually fulfill their contractual duties. An injunction prohibits a party from an action they promised not to do in the contract.
Discharge of Contracts
This document discusses the various modes of discharge of contracts under business law. There are six main modes of discharge: 1) by performance, when both parties fulfill their contractual obligations; 2) by consent or agreement, when parties mutually agree to alter or cancel the contract; 3) by lapse of time, if a legal action is not taken within the limitation period; 4) by operation of law, due to events like insolvency, death or court judgment; 5) by impossibility of performance, if the contract becomes impossible or unlawful to perform; and 6) by breach, if a party fails to perform without a valid excuse. Each mode is explained with examples of how a contract can be discharged through that particular means
Performance of contracts
The document discusses performance of contracts under business law. It defines performance as parties fulfilling their promises under a contract unless excused. There are two types of performance: actual performance when a party completely fulfills their obligation, and attempted performance or tender when a party offers to perform even if the other party refuses. For a valid tender, performance must be unconditional, at the proper time, place, to the proper person, and with the exact amount owed. Parties responsible for performance include the promisor, joint promisors, agents, legal representatives, and in some cases third parties.
Mistake
The document discusses different types of mistakes in business law. There are two main types of mistakes: mistakes of law and mistakes of fact. Mistakes of law can occur regarding the laws of one's own country or the laws of a foreign nation. Mistakes of fact can be either bilateral, involving misunderstandings between both parties, or unilateral, involving a mistake by only one party. Bilateral mistakes of fact regarding essential elements of a contract, such as the subject matter or possibility of performance, will void the contract due to lack of consent.
Mis-representation
This document discusses misrepresentation in business law. It defines misrepresentation as an untrue statement of a material fact that affects a party's decision to enter a contract. There are three types of misrepresentation: fraudulent, negligent, and innocent. For a misrepresentation to occur, there must be a representation of a material fact made without intent to deceive the other party. If misrepresentation is found, an aggrieved party can rescind the contract and/or seek damages. Rescission cancels the contract and returns the parties to their pre-contract positions.
Fraud
The document discusses fraud in business law and contracts. It defines fraud as a willful misrepresentation made with the intent to deceive or induce another party to enter a contract. Specifically, fraud involves a false statement, concealment of facts, a promise made without intent to perform, or other deceitful acts according to Section 17 of the Indian Contract Act of 1872. The elements of fraud are that it must be committed by a party to the contract with the intent to deceive and actually deceive the other party. If fraud occurs, the aggrieved party has remedies like rescinding the contract, demanding performance, suing for damages or restitution.
Undue Influence
Undue influence occurs when one party in a relationship dominates the will of the other party to obtain an unfair advantage. For a contract to be affected by undue influence, there must be a relationship where one party can dominate the other, the dominant party must intend to take unfair advantage, and they must use their position to influence the other's decision. Certain relationships like parent-child or trustee-beneficiary are considered fiduciary and undue influence is presumed, while influence must be proven in other relationships like husband-wife. Undue influence differs from coercion in that it uses moral pressure rather than physical force and requires a relationship where one party can dominate the other. A contract induced by undue influence may be considered voidable
Coercion
This document discusses the concept of free consent in contracts. It defines free consent as consent given voluntarily without coercion, undue influence, fraud, or mistake. Free consent is one of the essential elements of a valid contract. Coercion is defined as threatening unlawful acts or unlawfully detaining property to force someone to enter a contract against their will. Contracts made under coercion are considered voidable at the option of the coerced party. The burden of proof is on the party claiming coercion to show their consent was not freely given.
Capacity of Parties
The document discusses the capacity of parties to form a valid contract under business law. It outlines three types of parties that are considered incapable: minors under 18 years old, persons of unsound mind unable to understand contracts, and disqualified persons such as alien enemies or convicts. Minors can be promisees or agents but cannot be partners, company members, or adjudged insolvent. A person's soundness of mind is determined by their ability to understand and rationally judge a contract.
Consideration
This document discusses the concept of consideration in business law. It defines consideration as an act, abstinence, or promise given in exchange for a promise. Consideration provides evidence of an agreement between parties and makes a promise enforceable. Consideration can be executory, executed, or past. It must be real, lawful, and move at the desire of the promisor but need not be adequate. Without consideration, an agreement is merely a gratuity and unenforceable. The document outlines the essential elements of a valid consideration and provides examples to illustrate different types.
Acceptance
The document discusses the concepts of offer, acceptance, and termination of an offer in business law. It states that an offer becomes a proposal when one party indicates a willingness to another party to do or abstain from an act to obtain the other's consent. Acceptance occurs when the party to whom the proposal is made agrees to it, creating a promise. For an acceptance to be valid, it must be absolute, communicated to the offeror within a reasonable time period, and not a counteroffer. An offer can end through lapsing of time, failure to meet conditions, revocation, rejection, or improper acceptance.
Offer / Proposal
The document discusses the concept of an offer in business law. It defines an offer as when one person indicates their willingness to another to do or abstain from doing something with the goal of obtaining the other's consent. An offer can be made expressly through words in writing or orally, or implied through conduct. For an offer to be legally valid, it must be communicated to the other party, made with the intent of gaining consent, have definite terms, be capable of creating a legal agreement, and not merely state an intention. A tender is a type of offer made in response to an invitation to bid. An offer can be revoked any time before it is accepted by providing notice or allowing the time frame to lapse.
Classification of Contracts
Contracts can be classified in three ways: by enforceability, creation, and execution. By enforceability: valid contracts are binding, void contracts cease due to impossibility or illegality, voidable contracts can be canceled by an aggrieved party, and unenforceable contracts have a technical defect. By creation: express contracts have oral/written terms, implied contracts show agreement through actions, and quasi contracts create obligations to prevent unjust enrichment. By execution: executed contracts have been fully performed, executory contracts have outstanding obligations, unilateral contracts require one party to perform, and bilateral contracts require both parties to perform.
Elements of a Contract
The document discusses the essential elements of a valid contract, including: offer and acceptance, lawful consideration, capacity and consent of the parties, legality of the contract terms, certainty, and possibility of performance. It provides definitions and examples for each element. Key requirements for a valid contract are an offer and acceptance, consideration between the parties that creates a legal obligation, lawful capacity and consent without coercion, a legal purpose, and terms that are clear and possible to fulfill.
Formation of a Contract
The document discusses the Indian Contract Act 1872 and key concepts in contract law. It provides an overview of the sources of Indian mercantile law, the scope covered by the Contract Act, and what the Act aims to do. Key definitions from the Act are presented, such as proposal, promise, consideration and agreement. The essential elements for forming a valid contract - proposal, acceptance, consideration and enforceability - are outlined.
Goal Setting
Goal setting is an important process for achieving success and focusing one's efforts. It involves identifying both lifetime goals and smaller intermediate goals to work towards the larger goals. The document outlines steps for effective goal setting, including setting specific, measurable, attainable, relevant and time-bound (SMART) goals. It also discusses maintaining and updating goals over time as priorities change. An example is provided of breaking down lifetime career and artistic goals into 5-year, 1-year, 6-month, 1-month and 1-week intermediate goals.
SWOT Analysis
SWOT analysis is a strategic planning tool that can be used on a personal level to identify areas of strength, weakness, opportunity, and threats. It involves examining your situation in these four areas. To perform a personal SWOT analysis, you write down answers to questions about your strengths, weaknesses, opportunities, and threats. The simple format makes it easy to apply without support as part of career planning or discussions.
Self Awareness
Self-awareness is the ability to see yourself clearly through reflection and understand your personality, strengths, weaknesses, emotions, and how others perceive you. Developing self-awareness can make you more confident, creative, and effective in relationships and leadership. Techniques for improving self-awareness include meditating, asking yourself questions, keeping a journal, seeking honest feedback from friends and family, and living in the present moment to analyze your emotions. For example, a woman struggling with low self-esteem was able to accept opportunities by developing self-awareness to recognize how her fears were holding her back.
Theories of personality-III - Self Theory & Social learning theory
The document discusses Carl Rogers' self theory of personality. According to Rogers, a fully functioning person is open to experience, lives in the present moment, trusts their feelings, is creative, and feels fulfilled in life. The self theory proposes that our self-concept and self-worth are influenced by childhood experiences and others' evaluations. It also discusses the concepts of self-image, ideal self, looking glass self, true self, and congruence between our ideal and actual selves.
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一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
原版办【微信号:95270640】【哥伦比亚大学毕业证(Columbia毕业证书)】【微信号:95270640】《成绩单、外壳、雅思、offer、真实留信官方学历认证（永久存档/真实可查）》采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
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留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
留信网服务项目：
1、留学生专业人才库服务（留信分析）
2、国（境）学习人员提供就业推荐信服务
3、留学人员区块链存储服务
【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！
Why bridging the gap between PR and SEO is the only way forward for PR Profes...
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
学校原件一模一样【微信：741003700 】《(Sunderland毕业证书)桑德兰大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
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四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
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◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Top 10 Digital Marketing Institute in lucknow.pptx
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From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
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Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
What is Digital Marketing: A Comprehensive Guide
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一比一原版(TMU毕业证)多伦多都会大学毕业证如何办理
TMU毕业证假文凭【微信95270640】（多伦多都会大学毕业证成绩单本科学历）Q微信95270640(补办TMU学位文凭证书)多伦多都会大学留信网学历认证怎么办理多伦多都会大学毕业证成绩单精仿本科学位证书硕士文凭证书认证Seneca College diplomaoffer,Transcript办理硕士学位证书造假多伦多都会大学假文凭学位证书制作TMU本科毕业证书硕士学位证书精仿多伦多都会大学学历认证成绩单修改制作，办理真实认证、留信认证、使馆公证、购买成绩单，购买假文凭，购买假学位证，制造假国外大学文凭、毕业公证、毕业证明书、录取通知书、Offer、在读证明、雅思托福成绩单、假文凭、假毕业证、请假条、国际驾照、网上存档可查！
1:1完美还原海外各大学毕业材料上的工艺：水印阴影底纹钢印LOGO烫金烫银LOGO烫金烫银复合重叠。文字图案浮雕激光镭射紫外荧光温感复印防伪。
可办理以下真实多伦多都会大学存档留学生信息存档认证：
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2真实教育部认证（留服）等一切高仿或者真实可查认证服务（暂时不可办理）；
3购买英美真实学籍（不用正常就读直接出学历）；
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留学本科/硕士毕业证书成绩单制作流程：
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2开始安排制作多伦多都会大学毕业证成绩单电子图；
3多伦多都会大学毕业证成绩单电子版做好以后发送给您确认；
4多伦多都会大学毕业证成绩单电子版您确认信息无误之后安排制作成品；
5多伦多都会大学成品做好拍照或者视频给您确认；
6快递给客户（国内顺丰国外DHLUPS等快读邮寄）
— — — — — — — — — — — 《文凭顾问Q/微：95270640》大街小巷人潮涌动山娃一路张望一路惊叹他发现城里的桥居然层层叠叠扭来扭去桥下没水却有着水一般的车水马龙山娃惊诧于城里的公交车那么大那么美不用买票乖乖地掷下二枚硬币空调享受还能坐着看电视呢屡经辗转山娃终于跟着父亲到家了山娃没想到父亲城里的家会如此寒碜更没料到父亲的城里竟有如此简陋的鬼地方父亲的家在高楼最底屋最下面很矮很黑是很不显眼的地下室父亲的家安在别人脚底下须绕过高楼旁边的垃圾堆下八个台阶才到父亲将
Advanced Storytelling Concepts for Marketers
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
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Digital Marketing Company in India - DIGI Brooks
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https://digibrooks.com/digital-marketing-services/
Digital Marketing Services Agency in USA
Boost your brand with top-notch digital marketing services in New York! Our expert team specializes in SEO, social media marketing, PPC advertising, and email campaigns to drive engagement and increase your online presence. Partner with us to reach your target audience, track performance, and achieve measurable results. Transform your digital strategy and stay ahead in the competitive NYC market. Contact us today!
How to Maximize Sales Using Social Commerce
Discover the best practices and strategies on using social commerce to grow your business and drive sales.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
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We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
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How to use AI to optimize your content
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Rural marketing in India
- 2. RURAL MARKETING • Defined as any marketing activity in which one dominant participant is from a rural area. • Implies that rural marketing consists of marketing of inputs (products or services) to the rural as well as marketing of outputs from the rural markets to other geographical areas. December 6, 2013
- 3. RURAL MARKETING IN INDIA • The concept of rural markets in India is still in evolving shape, and the sector poses a variety of challenges. • Rural marketing constitutes the nerve center of rural development activities. December 6, 2013
- 4. FEATURES OF RURAL MARKETING IN INDIAN ECONOMY • Large & scattered market • Changing the demand pattern • Major income comes from agriculture • Low standard of living December 6, 2013
- 5. CHALLENGES IN RURAL MARKETING • Low literacy • Seasonal demand • Transportation • Distribution • Communication problems • Media for promotions December 6, 2013
- 6. REASONS FOR IMPROVEMENT OF BUSINESS IN RURAL AREA • Socio-economic changes • Literacy level • Infrastructure facilities • Increase in income • High expectations December 6, 2013
- 7. STRATEGIES FOR RURAL MARKETING • Product strategies • Pricing strategies • Distribution strategies • Packing strategies December 6, 2013
- 8. PRODUCT STRATEGIES • Small units • Low priced packing • New product design • Brand name December 6, 2013
- 9. PRICING STRATEGIES • Low cost • Cheap products • Avoid sophisticated packing • Refill packs / reusable packing December 6, 2013
- 10. DISTRIBUTION STRATEGIES • Through co-operative societies • Public distribution systems • Distribution up to feeder markets • Multi purpose distribution centre December 6, 2013
- 11. PROMOTION STRATEGIES • Mass medias • Wall paintings December 6, 2013
- 12. EMERGING TRENDS IN RURAL MARKETING • • • • • • Online rural market Information through different dealers Cost benefit analysis Need based production Market driven extension Processing industry December 6, 2013
- 13. SHARES OF MARKETS December 6, 2013
- 14. CONSUMPTION PATTERN December 6, 2013
- 15. PROBLEMS RELATING TO RURAL MARKETING • Lack of infrastructure • Not encouraging new thinking & new products • Lack of proper physical communication • Inadequate media coverage • Many languages & dialects • Electrification December 6, 2013
- 16. SUGGESTIONS FOR RURAL MARKETING IN INDIA • The government should encourage private shopkeepers & co-operative stores to come forward & establish there business in rural areas. • Some of the leading companies must delivery vans in rural areas for resolving the distribution problems. • The companies must take care about the recruitment & selection of sales persons who are willing to work in rural areas. {local language & patience} December 6, 2013
- 17. • With reference to marketing communication in rural areas the companies should use the organized mediamix policy. • Rural people need awareness classes & demonstrations for better understanding December 6, 2013
- 18. Go Rural December 6, 2013
- 19. • DEMONSTRATION December 6, 2013
- 20. December 6, 2013
- 22. CONCLUSION • The rural marketing in India is quite fascinating and challenging. • Large scope for the marketers. Improvement in infrastructure and reach promise a bright future for those intending to go rural. • Rural market is not exploited completely and is yet to be explored. December 6, 2013
- 23. THANK YOU THANK YOU December 6, 2013