ITC e-choupal ppt is about process of e-choupal, how its different from mandi operation , also include swot analysis.

1. Presented By:
Sakina Mhowwala (104)
Sheetal Rajani (109)
Shikha Yadav (111)
Surbhi Molasaria (130)
Utkarsha Soni (138)

2.  India is second most populated country in the
world.
 Agriculture is the backbone of Indian economy.
 It contributed 26% of total GDP during 2003.
 It provides livelihood to about 65% of the labor
force and accounts for 8.56% of India’s export at
that time.
 Various constraints locking farmers into vicious
cycle.

3.  Incorporated on August 24,1910 under the name
of ‘Imperial Tobacco Company’.
 Renamed as ‘ITC Limited’ in 1974.
 Features in Forbes A-List.
 Among top in-
 Sustained value creation
 Operating profits
 Cash profits
 Among the top companies in FMCG sector.

4.  Developed by ITC agri-business division
 Brainchild of S Sivakumar.
 Promoted by YC Deveshwar, chairman ITC
 Launched in 2000
 Benefits 4 million farmers in 40000 villages.
 Rural India’s largest Internet- based intervention
which combined Services & Effective Business Model
successfully.

5.  Customer centric
 Used for many commodities and multiple
transactions
 Uses local talent and local people and develops
local leaders
 Extended to local as well as global procures
 Nurtures local entrepreneurs
 Unique CRM program in commodity exports

8. Inbound
Logistics
Display &
Inspection
Auction
Bagging &
Weighing
Payment
Outbound
Logistics

9. Tactical Imperative
Strategic Imperative
Social Imperative

10. FARMERS
SANCHALAK
PC and
INTERNET
CHOUPAL
SAGAR
SAMYOJAK
ITC

12. Pricing
Inbound
Logistics
Inspection,
Grading
Weighing
Payment
Hub
Logistics

16.  Delivery of real –time information
 Immediate cash payment
 Easy access to any e- Choupal
 Sanchalak is educated & trained in
computer operations.
 Low Transactional costs
 Transparent and Fast Process
 Use of Technology
 Provides additional information to Farmers

17.  Power unavailability in Rural India
 Poor Telecommunication Infrastructure
 Lack of proper roads, limiting vehicle access
 Competitors attempt to divert produce from
farmers

18.  Better supply chain for ITC s food
and agri-business
 Access to the underserved rural
markets
 New ITES business opportunities
 Shareholding value creation through servicing
society

19.  Bulk storage and handling hubs
 Demand for Unwarranted additional payments by the
Sanchalaks
 Threats to execution management due to speed of
expansion
 The strained Samyojak –ITC relationship.

20. Comprehensive knowledge of rural
markets
Designing a win-win transaction
model
Leveraging the logistics channel
Selection of Sanchalak
Evolving as appropriate user
interface
Bottom-up model for
entrepreneurship

21.  It is referred to business model that
deliberately target the poorest socio-economic
group constituting large part of community,
often using new technology.
Concept given by C.K. PRAHALAD in his book
“The fortune at the bottom of pyramid”.
 E-choupal followed this approach targetting the
farmers community and derived a profitable
web based initiative.

22.  E-Choupal has been most successful initiative to
wire rural India and to involve the farmers in
learning.
 The success of e-Choupal has given new lessons to
the corporate in the India and abroad.