Traditional Folk Media for Development
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The presentation is on the concept of traditional folk media, characteristics and how traditional folk media can be used for development.
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Falk media
This document discusses folk media and traditional communication methods in India. It defines folk media as non-electronic mediums that transmit culture and traditions across generations. Some examples of folk media discussed include puppetry, drama, folk songs, dances, storytelling, and festivals. The document notes that folk media are highly effective at entertaining, educating, and spreading ideas due to features like high audience participation and familiar cultural content. Government organizations in India have utilized folk media for development communication. While traditional methods are personalized and credible, integrating them with modern media can make learning more engaging and preserve cultural heritage for rural communities.
Folk media
This document discusses various folk media art forms across India. It describes popular forms like Tamasha from Maharashtra, Pawada ballads, Keertana storytelling, Yakshagana drama from Karnataka, Nautanki and Dashavatara drama. Other forms mentioned are Ramlila, Jatra, Bhavai from Gujarat, Therukothu street theater in Tamil Nadu, and puppetry styles. The document outlines characteristics of each form like musical instruments used, themes, roles of performers, and origins. It notes that folk media is used for entertainment as well as conveying social and political messages to both literate and illiterate audiences.
Community radio and modern radio
This document discusses different types of radio stations and compares commercial radio stations to community radio stations. It notes that community radio stations are non-profit and aim to directly serve the community by addressing local issues and priorities. Modern radio can take on aspects of community radio by programming locally relevant content to empower citizens and address social demands, while still allowing for some revenue generation to support sustainability. Overall, the document advocates that radio, including modern commercial radio, can better serve communities by adopting principles of community radio.
Community radio in india
This document discusses community radio in India. It defines community radio as a short-range radio service that caters to the information needs of surrounding communities, owned and run by the community. It notes some of the limitations of other media like magazines, government radio, television and newspapers, and highlights how community radio is inexpensive to set up and broadcast locally relevant content. The document outlines benefits of community radio like building local identity, promoting access to local issues, and facilitating community participation. It also discusses some challenges faced and successes achieved with community radio in India such as increasing citizen governance and collaboration among stakeholders. A brief history of the development of community radio policy and stations in India is provided.
The role of media in development
The document discusses the role of media in development and human rights issues. It notes that media can bring attention to injustices and human rights violations, help mobilize support for causes, and facilitate knowledge of other cultures, helping to reduce discrimination and make globalization easier. The proliferation of information across borders via television, internet and radio helped spread awareness of movements in Middle Eastern countries struggling for democratic reforms. Overall, the document argues that media are powerful tools that could be used more to aid development and improve lives worldwide.
Internet radio
Internet radio involves streaming audio content continuously over the Internet similar to traditional radio broadcasts. It has several advantages over traditional radio like no geographic limitations, ability to include additional multimedia content, and lower costs for broadcasters. However, generating revenue through advertising has been challenging for most Internet radio stations due to low listener numbers. There are two main methods of delivering audio - streaming which plays in real-time, and downloads which stores files on the user's device. In India, copyright issues have prevented widespread adoption of Internet radio, though some stations provide audio clips online.
Community Radio In India
This presentation is about Community Radio. We start with the basic question as to what is community radio. A brief history. The first NGO operated community radio and a few others in India. then we go more local to Hyderabad.
Community radio
This document discusses community radio, its purpose and role. It defines community radio as radio stations that are operated and influenced by the communities they serve, are non-profit, and provide content relevant to local audiences. Community radio aims to raise awareness, support development, and help during disasters. It focuses on social welfare, education, empowerment, health, conservation, and agriculture. Features include being non-profit, encouraging community participation, and using affordable technology. Community radio plays a role in public discourse, radical democracy, collective action, raising consciousness, and shaping identity within globalization. Issues include access, participation, and self-management through democratic structures.
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Falk media
This document discusses folk media and traditional communication methods in India. It defines folk media as non-electronic mediums that transmit culture and traditions across generations. Some examples of folk media discussed include puppetry, drama, folk songs, dances, storytelling, and festivals. The document notes that folk media are highly effective at entertaining, educating, and spreading ideas due to features like high audience participation and familiar cultural content. Government organizations in India have utilized folk media for development communication. While traditional methods are personalized and credible, integrating them with modern media can make learning more engaging and preserve cultural heritage for rural communities.
Folk media
This document discusses various folk media art forms across India. It describes popular forms like Tamasha from Maharashtra, Pawada ballads, Keertana storytelling, Yakshagana drama from Karnataka, Nautanki and Dashavatara drama. Other forms mentioned are Ramlila, Jatra, Bhavai from Gujarat, Therukothu street theater in Tamil Nadu, and puppetry styles. The document outlines characteristics of each form like musical instruments used, themes, roles of performers, and origins. It notes that folk media is used for entertainment as well as conveying social and political messages to both literate and illiterate audiences.
Community radio and modern radio
This document discusses different types of radio stations and compares commercial radio stations to community radio stations. It notes that community radio stations are non-profit and aim to directly serve the community by addressing local issues and priorities. Modern radio can take on aspects of community radio by programming locally relevant content to empower citizens and address social demands, while still allowing for some revenue generation to support sustainability. Overall, the document advocates that radio, including modern commercial radio, can better serve communities by adopting principles of community radio.
Community radio in india
This document discusses community radio in India. It defines community radio as a short-range radio service that caters to the information needs of surrounding communities, owned and run by the community. It notes some of the limitations of other media like magazines, government radio, television and newspapers, and highlights how community radio is inexpensive to set up and broadcast locally relevant content. The document outlines benefits of community radio like building local identity, promoting access to local issues, and facilitating community participation. It also discusses some challenges faced and successes achieved with community radio in India such as increasing citizen governance and collaboration among stakeholders. A brief history of the development of community radio policy and stations in India is provided.
The role of media in development
The document discusses the role of media in development and human rights issues. It notes that media can bring attention to injustices and human rights violations, help mobilize support for causes, and facilitate knowledge of other cultures, helping to reduce discrimination and make globalization easier. The proliferation of information across borders via television, internet and radio helped spread awareness of movements in Middle Eastern countries struggling for democratic reforms. Overall, the document argues that media are powerful tools that could be used more to aid development and improve lives worldwide.
Internet radio
Internet radio involves streaming audio content continuously over the Internet similar to traditional radio broadcasts. It has several advantages over traditional radio like no geographic limitations, ability to include additional multimedia content, and lower costs for broadcasters. However, generating revenue through advertising has been challenging for most Internet radio stations due to low listener numbers. There are two main methods of delivering audio - streaming which plays in real-time, and downloads which stores files on the user's device. In India, copyright issues have prevented widespread adoption of Internet radio, though some stations provide audio clips online.
Community Radio In India
This presentation is about Community Radio. We start with the basic question as to what is community radio. A brief history. The first NGO operated community radio and a few others in India. then we go more local to Hyderabad.
Community radio
This document discusses community radio, its purpose and role. It defines community radio as radio stations that are operated and influenced by the communities they serve, are non-profit, and provide content relevant to local audiences. Community radio aims to raise awareness, support development, and help during disasters. It focuses on social welfare, education, empowerment, health, conservation, and agriculture. Features include being non-profit, encouraging community participation, and using affordable technology. Community radio plays a role in public discourse, radical democracy, collective action, raising consciousness, and shaping identity within globalization. Issues include access, participation, and self-management through democratic structures.
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The document discusses the New World Information and Communication Order (NWICO). It began in the 1970s as developing countries protested their disadvantaged situation regarding information flows that were controlled by Western news agencies. NWICO aimed to foster more equitable communication between developed and developing worlds. It was articulated through various UN forums, culminating in principles outlined at the 1980 UNESCO conference in Belgrade. However, the United States was hostile to NWICO, seeing it as a threat to the free flow of communication and interests of American media corporations. The document concludes that alternative structural possibilities are needed for a more encompassing and human context regarding new communication technologies.
Role of Traditional Folk Media in Rural Development
Traditional media means the mediums through which the cultural traits passed from generation to generation. In every society there are various forms of communication among the rural people. Some channels of communication are deeply rooted in the culture and preserved traditionally from generation to generation. Traditional Folk Media is a term used to denote “People’s Performances” and describes folk dance, rural drama and musical variety of the village people. This term speaks of those performing arts which are cultural symbols of people. Traditional media have innumerable influences on all sections of people. It has a remarkable impact on the rural society because of their acceptable idioms, functional significance and entertainment component.
History of radio in india
The Indian radio industry evolved from the Radio Club of Bombay in 1923 to becoming All India Radio in 1936 under government control. Private FM stations were introduced in 1999 and have since grown, with phases 2 and 3 expanding FM coverage across India. Key events included the establishment of the Indian Broadcasting Company in 1926, taking over by the government in 1930 to form the Indian State Broadcasting Service, and transition to Prasar Bharati Corporation in 1997.
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Development communication involves the strategic use of communication to promote socially beneficial goals. It represents communication at a macro level to facilitate national development, while development support communication applies at a micro level to specific community development programs. Key aspects of development communication include using opinion leaders and various communication channels to raise awareness and influence attitudes in support of development initiatives, while also addressing factors like culture, education, and participation that can influence change. Planning development communication campaigns involves understanding cognitive, emotional and behavioral aspects as well as techniques like persuasion and addressing potential resistance to change.
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Radio evolution
After early experiments with recording sound, radio broadcasting began to develop in the late 19th/early 20th century. Key milestones included Marconi sending the first radio signal over 2 miles in 1896, the first radio broadcast occurring on Christmas Eve 1906, and the launch of Sputnik in 1957 with its radio beacon. In India, amateur radio clubs conducted early broadcasts in the 1920s, leading to the formation of All India Radio in 1936 under British rule. AIR played a key role in the independence movement and post-independence nation-building. Through the 20th century, AIR expanded its network across India and introduced new programming.
Community Radio for Rural Development: Issues and Strategies
Community radio provides concise summaries in 3 sentences or less that provide the high level and essential information from the document.
The document discusses community radio initiatives in India and their role in rural development. It defines community radio and outlines its key characteristics including serving a local community, encouraging participation, and being non-commercial. Several examples of community radio stations across India are provided along with their objectives such as creating awareness around health, education, agriculture and empowering marginalized groups.
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Media is a tool for mass communication that has traditionally included television, radio, magazines, newspapers, and more recently the internet. It plays a big role in society by informing and entertaining people but can also influence attitudes, behaviors, and opinions if not approached critically. Two famous cases in India, the Jessica Lal murder case and the Nirbhaya gang rape case, demonstrate how the media can have a positive impact by raising public awareness, mobilizing protests, and helping to ensure justice is delivered. While the media can educate and spread knowledge, it is important for individuals to think critically about the messages they receive and not be passively manipulated.
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Radio formats refer to the overall content broadcast on a radio station. There are many formats designed to reach specific audience segments based on demographics like age, ethnicity, and background. Popular formats include talk shows, interviews, and phone-in programs. Talk shows usually feature a host interviewing guests on various topics in segments separated by advertisements or music. Interviews can be opinion-based or informational, and require preparation, rehearsal, and knowledge of the subject. Phone-in programs allow listeners to share opinions on discussed topics by calling in. Effective radio interviews and phone-in programs require organization and an engaging host who can share the spotlight and promote guests.
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The document discusses the New World Information and Communication Order (NWICO). It began in the 1970s as developing countries protested their disadvantaged situation regarding information flows that were controlled by Western news agencies. NWICO aimed to foster more equitable communication between developed and developing worlds. It was articulated through various UN forums, culminating in principles outlined at the 1980 UNESCO conference in Belgrade. However, the United States was hostile to NWICO, seeing it as a threat to the free flow of communication and interests of American media corporations. The document concludes that alternative structural possibilities are needed for a more encompassing and human context regarding new communication technologies.
Role of Traditional Folk Media in Rural Development
Traditional media means the mediums through which the cultural traits passed from generation to generation. In every society there are various forms of communication among the rural people. Some channels of communication are deeply rooted in the culture and preserved traditionally from generation to generation. Traditional Folk Media is a term used to denote “People’s Performances” and describes folk dance, rural drama and musical variety of the village people. This term speaks of those performing arts which are cultural symbols of people. Traditional media have innumerable influences on all sections of people. It has a remarkable impact on the rural society because of their acceptable idioms, functional significance and entertainment component.
History of radio in india
The Indian radio industry evolved from the Radio Club of Bombay in 1923 to becoming All India Radio in 1936 under government control. Private FM stations were introduced in 1999 and have since grown, with phases 2 and 3 expanding FM coverage across India. Key events included the establishment of the Indian Broadcasting Company in 1926, taking over by the government in 1930 to form the Indian State Broadcasting Service, and transition to Prasar Bharati Corporation in 1997.
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what is folk media, genesis, characteristics and significance of folk media in development context, contribution of folk media in development of the society, limitations of mass media, advantages of folk media, comparison of folk media with electronic media.
Development communication
Development communication involves the strategic use of communication to promote socially beneficial goals. It represents communication at a macro level to facilitate national development, while development support communication applies at a micro level to specific community development programs. Key aspects of development communication include using opinion leaders and various communication channels to raise awareness and influence attitudes in support of development initiatives, while also addressing factors like culture, education, and participation that can influence change. Planning development communication campaigns involves understanding cognitive, emotional and behavioral aspects as well as techniques like persuasion and addressing potential resistance to change.
Radio as a medium of mass communication
This PPT covers the characteristics of radio as a medium of mass communication. The students may find it easy to learn.
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Public service broadcasting refers to non-commercial TV and radio programs that are intended for public benefit rather than commercial purposes. It includes local news, arts, and religious programs. Public service broadcasters are state-owned but independent of political interference. In contrast, commercial broadcasters are privately owned and more focused on promoting advertisers' interests through entertainment and reality shows. Prasar Bharati is India's largest public broadcaster, comprising Doordarshan television and All India Radio. The BBC is the world's oldest and largest public service broadcaster, providing impartial broadcasting across television, radio, and online in the UK and worldwide.
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This presentation is designed for presentation at the beginning of an introduction to Mass Media course
Role of Media in Development Communication
The PPT consist topics relating the role of media in development communication in India Context.It consist of media like newspaper,radio experiments, television experiments like SITE and KHEDA and other e-programmes for development.
Radio evolution
After early experiments with recording sound, radio broadcasting began to develop in the late 19th/early 20th century. Key milestones included Marconi sending the first radio signal over 2 miles in 1896, the first radio broadcast occurring on Christmas Eve 1906, and the launch of Sputnik in 1957 with its radio beacon. In India, amateur radio clubs conducted early broadcasts in the 1920s, leading to the formation of All India Radio in 1936 under British rule. AIR played a key role in the independence movement and post-independence nation-building. Through the 20th century, AIR expanded its network across India and introduced new programming.
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Community radio provides concise summaries in 3 sentences or less that provide the high level and essential information from the document.
The document discusses community radio initiatives in India and their role in rural development. It defines community radio and outlines its key characteristics including serving a local community, encouraging participation, and being non-commercial. Several examples of community radio stations across India are provided along with their objectives such as creating awareness around health, education, agriculture and empowering marginalized groups.
MASS MEDIA & IMPACT
Media is a tool for mass communication that has traditionally included television, radio, magazines, newspapers, and more recently the internet. It plays a big role in society by informing and entertaining people but can also influence attitudes, behaviors, and opinions if not approached critically. Two famous cases in India, the Jessica Lal murder case and the Nirbhaya gang rape case, demonstrate how the media can have a positive impact by raising public awareness, mobilizing protests, and helping to ensure justice is delivered. While the media can educate and spread knowledge, it is important for individuals to think critically about the messages they receive and not be passively manipulated.
Approaches: Development Communication
Department of Journalism and Mass Communication- Approaches: Development Communication
Magic Multiplier
Diffusion of Innovation
Localized Approach
Awareness
Interest
Evaluation
Trial
History of Radio
Radio was established in the early 20th century after the success of the telephone. Guglielmo Marconi, born in Italy in 1874, was influential in the development of radio after studying Heinrich Hertz's work on radio waves. Marconi conducted experiments demonstrating that radio waves could be used to transmit telegraph messages wirelessly. In the early 1900s, Marconi offered his radio invention to the Italian government but was turned down, so he migrated to England where he continued his experiments. By the 1920s, radio was being used commercially for broadcasting news and entertainment and the BBC was established in Britain in 1922. Radio provided a means of mass communication and could be used while engaged in other tasks, making it a low-cost
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This document traces the history of radio in India from the 1920s to present day. It discusses the key developments and milestones in radio broadcasting over the decades, including the establishment of All India Radio in 1936 which became the public service broadcaster. Private commercial FM stations were introduced in the 1990s, and community radio began in 2000. The timeline shows how radio has grown and modernized in India over the past century to serve the public.
Radio formats
Radio formats refer to the overall content broadcast on a radio station. There are many formats designed to reach specific audience segments based on demographics like age, ethnicity, and background. Popular formats include talk shows, interviews, and phone-in programs. Talk shows usually feature a host interviewing guests on various topics in segments separated by advertisements or music. Interviews can be opinion-based or informational, and require preparation, rehearsal, and knowledge of the subject. Phone-in programs allow listeners to share opinions on discussed topics by calling in. Effective radio interviews and phone-in programs require organization and an engaging host who can share the spotlight and promote guests.
Dominant paradigm and the criticisms
The document discusses the dominant paradigm of development from the 1960s. It viewed development as increasing standards of living through economic growth. Key aspects included prioritizing industry, education to grow the workforce, healthcare, and mass media to diffuse information. However, critics argue it failed to consider social impacts and was often inefficient. Problems included unemployment, urbanization without proper support, and countries being unprepared for resulting social changes. This led to evolving new development paradigms.
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History of print media.pptx
It describes communication practices from the beginning of human civilization to the pre-independence era in India. Also highlighted vernacular press in India.
Mass media and folkmedia
The document discusses the importance of public health as a concern for governments globally in the modern world. It notes emerging challenges like changing disease patterns, increasing chronic diseases, and the spread of HIV. To address these issues, governments and organizations widely use mass media strategies to disseminate information and bring people together to promote complete physical, mental, and social well-being.
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Folk media
A Presentation where Pictures speak louder than words. More pictures help create a lasting effect in the minds of the viewers.
The Presentation covers the meaning of folk media, few examples , pros and cons, etc.
Hope it helps :)
Enjoy :)
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This the first out of three reports in the Informed Citizen Akron project. A demographically-balanced panel of eighteen Akron-area residents met at the University of Akron Student Center to participate in the Informed Citizen Akron project, and were given the charge to learn from media experts, to deliberate, and to generate recommendations for how local and Ohio-based media partners can improve issue-based coverage during the 2016 presidential election.
International conference
Dear Sir/Madam
Greetings from the Department of Mass Communication, Aligarh Muslim University !
It gives us immense pleasure to inform you that we are going to organize our International Conference on Communication, Culture and Sustainable Development: Key Issues & Challenges on 5-7 February 2017. We solicit your active participation and support. You are also requested to circulate this information to your colleagues. Your participation will contribute in making this academic endeavor a great success. We would be delighted to have you present at this conference.
Please find attached file of Seminar Brochure
Dr. G. K. Sahu
Conference Convener
Role of media new
The document discusses the role of media in creating social awareness. It notes that media can be a force multiplier for spreading awareness, and can help check corruption and bad administration. It also examines how media uses impressive film stars and cricketers to promote social themes and awareness campaigns around issues like polio, HIV, and cleanliness. The document suggests media plays an important role in nation building by focusing attention and shaping perspectives.
NWHM Final Plan
This 3-sentence summary provides an overview of the key points from the strategic communication plan document:
The strategic communication plan outlines objectives and tactics for the National Women's History Museum to increase awareness and engagement among key audiences from December 2016 to December 2018, with a focus on empowering individual stories within the collective narrative of women's history through grassroots outreach. A budget of up to $19,185 is proposed to equip employees and brand ambassadors with messaging and enhance engagement of college students, the public, and live event attendance. The goal is to establish relationships that sustain the museum by connecting women through personal interactions, women-focused media, and networks.
Hiv & aids continuum traditional leaders role
TLs, custodians of culture, customs and traditions play significant roles in heritage preservation. TLs uphold and promote sound morals and ethical practices that assist governance to raise social awareness including for HIV and AIDS. Well handled, TLs continue to support moral regeneration programmes including looking for acceptable alternatives to HIV risky practices. Well empowered, TLs can ignite and maintain a spirit of mass mobilization in their subjects to work together to kick HIV out of their villages. Most importantly, TLs can act as agents of social cohesion and change through sharing common good moral values and a common agenda for HIV and AIDS, all within an environment of internal and external synergies.
Black market media plan
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Portland Children's Museum Media Plan
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Tuning in to University Campus Radio & Campus TV in Bangladesh
Tuning in to University Campus Radio & Campus TV in BangladeshBangladesh NGOs Network for Radio and Communication
- Bangladesh NGOs Network for Radio and Communication (BNNRC) is a media development organization that specializes in campus radio and TV broadcasting.
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- The primary purposes are to involve community members in program production and broadcasting skills training to build capacity. This helps create inclusive knowledge societies and empowers university communities by increasing access to information and knowledge.University Campus Radio and Campus TV in Bangladesh
University Campus Radio and Campus TV in Bangladesh Bangladesh NGOs Network for Radio and Communication
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Pub learning withcm_ch_5
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Rural communication in Rural Marketng
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ABSTRACT: The study investigated the community radio as a tool that promotes community participation in
local governance. Multi-stage random sampling method and purposive method was adopted. Data collection
was undertaken using questionnaire and interviews. The datawascollected in three Sectors (Muzo, Kivuruga and
Gakenke) of Gakenke District in Northern Province of Rwanda. Overall research results indicated that 93% of
respondents (citizens, local authorities, and journalists) agreed that PAXPRESScommunity radio debates
enhance the knowledge and awareness of the citizens. For the role played by PAXPRESS community radio in
promoting dialogue on community issues and needs, the overall research results indicated that 20% of
respondents strongly agreed and 74% of respondents agree that PAXPRESS community radio promotes
dialogue on community issues and needs as well as educating on household decisions making. On the
contribution of PAXPRESS community radio in improving the relationship between citizens and authorities, in
general, 70% of respondents believe that the relationship has improvedand 18% believe that it has changed a
little while 10% believe that maybe it exists while 2% do not agree. The good practices and lessons learned for
the promotion of community participation in local governance through PAXPRESS community radio include (i)
Paxpress debates engage community and authorities in these debates; (ii) Paxpress debates provide dialogue for
the community with disabilities; (iii) Paxpress debates allow rural community to interact with authorities and
journalists; and (iv) Paxpress debates enhance the knowledge of the citizens on their rights, household decision
making and government policies. Challenges outlined by the research include: difficult to convince citizen to
talk through radio; difficulty to convince local authorities who seem not informed about the laws of access to
information and freedom of expression; Misinterpretation of some authorities face the media's role or mission;
(v) Financial limitations. The research recommends: (i) to make a follow up after debate; (ii) allocating enough
time to the debates; (iii)managing citizens‟ emotions; (iv)toinform people on the topic to be discussed before,
and give enough time to authorities to explain their concerns instead of challenging them only; (v) emphasize on
the debates that strengthen the relationship between the community and authorities. If well done, this would be
an utmost achievement for the government.
KEYWORDS:Community Radio, localgovernance, community participation,PAXPRESS
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Traditional Folk Media for Development
- 1. 06 SEPTEMBER 2016© DR ANAMIKA RAY MEMORIAL TRUST, 2016; CC-BY-SA 1 TRADITIONAL FOLK MEDIA FOR DEVELOPMENT (TFM4DEV) Dr. Ankuran Dutta Associate Prof. & Head, Department of Communication and Journalism, Gauhati University Managing Trustee, Dr. Anamika Ray Memorial Trust
- 2. this presentation is dedicated to DR ANAMIKA RAY
- 3. UNDERSTANDING TRADITIONAL FOLK MEDIA Traditional folk media is a term used to denote ‘people’s performances’. This term refers to the performing arts which can be described as the cultural DIACRITICS of the people. Traditional folk media are cultural resources that accumulate indigenous knowledge, experiences and expressions passed down from generation to generation. Woven into proverbs and poems, songs and dances, puppet plays and stories, rhythms and beats, they are embedded with a strong sense of cultural identity which can be a potent force for development. In many cases, these media are the traditional conduits of indigenous knowledge, experience and culture. Creative use of these cultural resources in communities where they are popular and well entrenched can be a subtle and effective way of introducing development ideas and messages (FAO). 06 SEPTEMBER 2016© DR ANAMIKA RAY MEMORIAL TRUST, 2015; CC -BY-SA 3
- 4. “DIACRITICAL” CHARACTERISTICS OF TFM 06 SEPTEMBER 2016© DR ANAMIKA RAY MEMORIAL TRUST, 2015; CC -BY-SA 4
- 5. “DIACRITICAL” CHARACTERISTICS OF TFM Direct communication for development Intimate media , Impact is much deeper Acceptability is high and the appeal is at personal and intimate level Community based media for community development Rapport is direct Immediate feedback Two-way and Horizontal Communication form Interference is less (Free from political or commercial interference); irrespective of diversity , it is for all Cross-cultural communication hurdles are not encountered here Automatic Appeal: it is spontaneous Local media– Local communication; localized message and local language 06 SEPTEMBER 2016© DR ANAMIKA RAY MEMORIAL TRUST, 2015; CC -BY-SA 5
- 6. IDENTIFYING YOUR TARGET AUDIENCE 06 SEPTEMBER 2016© DR ANAMIKA RAY MEMORIAL TRUST, 2015; CC -BY-SA 6 Active Target Audience Passive Target Audience Family members Non-Target
- 7. EFFECTIVE WAYS TO REACH YOUR TARGET AUDIENCE:: PARTICIPATORY APPROACH 06 SEPTEMBER 2016© DR ANAMIKA RAY MEMORIAL TRUST, 2015; CC -BY-SA 7 • One way communication • Vertical communication • No Feedback mechanism • Knowledge & Information throw • Entry to Celebrities and experts Non Participatory Approach • Two way communication • Horizontal Communication • Well managed feedback mechanism • Learning through experience sharing • Entry to common people Participatory Approach
- 8. EFFECTIVE COMMUNICATION STRATEGY FOR YOUR TARGET AUDIENCE 06 SEPTEMBER 2016© DR ANAMIKA RAY MEMORIAL TRUST, 2015; CC -BY-SA 8 Remember Seven C’s of Communication Command attention Cater to the heart and the head Clarify the message Communicate a benefit Create trust Call to action Be consistent Esta de Fossard (1996) How To Write a Radio Serial Drama for Social Development
- 9. MODERNISATION OF YOUR TFM4DEV 06 SEPTEMBER 2016© DR ANAMIKA RAY MEMORIAL TRUST, 2015; CC -BY-SA 9 Modernisation process Content Context performance tfm4dev Local Level/ Field Based Collaborative Blended Participatory Research Based Story Based Cost Effective
- 10. Contact E-mail: ankurandutta@gmail.com Blog: www.comcomm.org Website: www.armt.in Presentations: http://www.slideshare.net/ankurandutta Ph: 91-9910115696 06 SEPTEMBER 2016© DR ANAMIKA RAY MEMORIAL TRUST, 2015; CC -BY-SA 10