Development communication aims to improve quality of life through programs that address health, education, and social and economic development. It is a participatory process that empowers people to gain greater control over their environment and advance socially and materially. Effective development communication informs, instructs, inspires, insists on, and involves people to bring about positive social change and address issues like poverty, disease, education, and infrastructure. It communicates development messages and supports development planning and implementation to improve people's lives in a sustainable way without harming the environment.

1. According
theorists:
to
international
development
Development includes the quality of life with
programs of nutritional status, maternal and
child health and primary healthcare and
transformation of individuals as well as social
system.

2. According to Rogers (1976),
Development is a widely participatory process of
social change in a society intended to bring about
both social and material advancement (including
greater equality, freedom and other valued
qualities) for the majority of people through
gaining greater control over their environments.

3. WORLD CONGRESS ON COMMUNICATION FOR
DEVELOPMENT (World Bank Report)
“We believe that communication is the fuel of
everything. If we start development without
fuel, it will light dimly; if we put more fuel it will
light more brightly and give more power.”
—RAGHU MAINALI, NEPAL

4. The term Development Communication was coined
in 1972 by Nora C. Quebral and was defined as:
“The art and science of human communication
applied to the speedy transformation of a country
from poverty to a dynamic state of economic
growth and makes possible greater economic and
social equality and larger fulfillment of human
potential.”

5. Development Communication:
In other words, refers to the practice of
systematically
applying
the
processes,
strategies,
and
principles
of
communication to bring about positive social
change.
Development Communication is:
The science which uses communication to
educate, change and motivate people’s attitudes
and values leading to developmental goals.

6. As per CFA (Communication Foundation for
Asia), for achieving Development Communication
goals 5 I’s are important:
•Inform
•Instruct
•Inspire
•Insist
•Involve

7. Development journalism
centers
around development issues
that determine, hinder, contradict, intervene
development of a nation.

8. A feature on development journalism may cover the
following issues:
•Economic development,
•Agriculture and food security
•Health, sanitation and medicine
•Employment, education and literacy
•Informational technologies development
•Housing conditions
•Environmental sustainability, urban and rural
development,
•Gender equality, etc.

9. Issues which require importance :
•Population
•Illiteracy
•Corruption
•Inefficiency
•Fatalism
•Poverty
•Disease
•Nutrition & Child Care
•Shelter & Clothing
•Transportation & Communication
•Sanitation
•Water Supply

10. Development communication is envisaged as a
response to particular historical, social, and
economic factors that characterize freedom of
access to information and citizen participation.
This includes socio-economic problems such as –
•high levels of poverty and unemployment
•low standards of living
•poor access to basic services
•remote settlement patterns
•lack of access to technology, education & skills
and infrastructure
•lack of information
•poor health services

11. Sustainable Development is defined as –
the improvement of a community using
information and technology and the
community's ability to maintain the created
ideal state without compromising its
environment and resources.

12. Development
communicates
Communication
Development messages to people for
betterment of their economic and social
conditions, whereas
Development Support Communication
addresses development planning and the
plan of operation for implementation.

13. Research shows that changing knowledge
and attitudes does not necessarily translate
into behaviour change.
It is not enough to raise awareness of the
“benefits”, it is critical to understand
peoples “barriers” or the “costs” they
perceive such a change would entail.

14. • The new media have certain characteristics that are
similar in some respects to those of both
interpersonal and mass media communication, but
that are different in many other respects.
• The term “Information Society” came into use
along with new information and communication
technologies (ICTs) –internet, e-mail , mobile
telephones .These interactive , performative and
participatory technologies of communication are at
the heart of the communication revolution that is
occurring in India. The ICTs are driving the social
changes in India.