This presentation discusses colors and their psychological effects. It begins with defining color and the primary (red, yellow, blue), secondary (orange, green, purple) and tertiary colors. It then explores how colors affect moods and perceptions. Specific colors are examined in depth, including their traditional meanings and associations (e.g. red with passion, blue with trust). Research is presented showing how color can influence factors like time perception, temperature sensitivity, and physical exertion. The presentation concludes by discussing color blindness and chromophobia, an irrational fear of colors.

2. PRESENTATION
TOPIC
COLOURS

3. GROUP MEMBERS
1 LAIBA ROOP PAUL
2 SHAIQA ZAFAR
3 NAYAB MEHMOOD
4 HAFSA KHALID
DPT 2ND

4. WHAT IS COLOUR?
• When light hits objects, some of the
wavelengths are absorbed and some are
reflected, depending on the materials in the
object. The reflected wavelengths are what we
perceive as the object's color.

5. IMPORTANCE OF
COLOURS
• Colors play a very important role in our lives,
whether we realize it or not. They have the ability
to affect our emotions and moods in a way that
few other things can.
• Color influences perceptions that are not
obvious, such as the taste of food. For example,
red or orange pills are generally used
as stimulants. Color can indeed influence a
person; however, it is important to remember
that these effects differ between people

6. TYPES OF COLOURS
• Primary colours
• Secondary colours
• Tertiary colours

7. PRIMARY COLOURS
• Primary colours are the basic colours.
• You cannot make them by mixing any other
colours.
• All other colours are made from these.
• Primary colours are
RED
YELLOW
BLUE

8. SECONDARY
COLOURS
• Secondary colour is made by mixing two
primary colours.
• Secondary colours are
RED+YELLOW=ORANGE
YELLOW+BLUE=GREEN
BLUE+RED=PURPLE

9. TERTIARY COLOURS
• Are the mixture of primary and secondary
colors

10. WARM AND COOL
COLOURS
• Warm colors are red, yellow and orange, and
these colors are referred to as such because
they resemble fire and evoke feelings of
warmth.They are more stimulating for apetite.
• Cool colors include shades
of blue, green and violet, and the colors are
said to remind one of cool things like water or
grass.They are supressent for apetite.

12. PSYCHOLOGY OF
COLOURS

13. RED

14. • Red is the color of fire
and blood, so it is
associated with energy,
war, danger, strength,
power, determination as
well as passion, desire,
and love. Red is a very
emotionally intense color.
It enhances human
metabolism, increases
respiration rate, and raises
blood pressure.

15. BROWN

16. • Brown, the color of earth, wood,
stone, wholesomeness, reliability,
elegance, security, healing, home,
grounding, foundations, stability,
warmth, and honesty, is a natural,
neutral color that is typically
associated with the seasons of fall and
winter. The color brown is a
warm color that stimulates the
appetite.

17. YELLOW

18. The color yellow is the color Of
the mind and the intellect
Yellow is uplifting and
illuminating, offering hope,
happiness, cheerfulness and fun
Yellow is creative from a mental
aspect, the color of new ideas,
helping us to find new ways of
doing things. It is the practical
thinker, not the dreamer.

19. ORANGE

20. Orange combines the energy of red
and the happiness of yellow. It is
associated with joy, sunshine, and the
tropics.Orange represents
enthusiasm, fascination, happiness,
creativity, determination, attraction,
success, encouragement, and
stimulation

21. BLUE

22. Blue is the color of the sky and sea. It is
often associated with depth and
stability. It symbolizes trust, loyalty,
wisdom, confidence, intelligence, faith,
truth, and heaven.Blue is considered
beneficial to the mind and body.
Studies in color
psychology indicate that
blue is one of the most
well-liked colors
especially among men.

23. • Blue & Food Matters !
Blue food is a rare occurrence in nature.
There are no leafy blue vegetables,no blue
meats,blue just doesn't exist in any significant
quantity as a natural food color.
Of all the colors in the spectrum,blue is an
appetite suppressant.
Weight loss plans suggest putting your food on a
blue plate.
Dye your food blue!

24. GREEN

25. • Green is a lively color, and
it symbolizes renewal and
growth. It is the color you
see the most in the natural
environment. ... It also
means balance, calm and
harmony.

26. WHITE

27. • White is associated with light,
goodness, innocence, purity,
and virginity. It is considered to
be the color of perfection.
• White means safety, purity, and
cleanliness

28. BLACK

29. Associated with power,
elegance, formality, death, evil,
and mystery. A
mysterious color associated
with fear
Denotes strength and
authority; it is considered to
be a very formal, elegant, and
prestigious color.

30. PINK

31. Pink, Heart of all colors a
delicate color that means
sweet, nice, playful, cute,
romantic, charming,
feminine,soft,kind and
tenderness, is associated
with bubble gum, flowers,
babies, little girls, cotton
candy, and sweetness.
The color pink is the
color of universal love of
oneself and of others.

32. PURPL
E

33. Dr. Alexander Schauss, Ph.D., director of the American Institute
for Biosocial Research in Tacoma Washington, was the first to
report the suppression of angry, antagonistic, and anxiety
ridden behavior among prisoners: "Even if a person tries to be
angry or aggressive in the presence of pink, he can't. The heart
muscles can’t race fast enough. It’s a tranquilizing color that
saps your energy.

34. • Purple is often associated with
royalty, nobility, luxury, power,
and
ambition. Purple also represent
s meanings of wealth,
extravagance, creativity,
wisdom, dignity, grandeur,
devotion, peace, pride, mystery,
independence, and magic.

35. Color matters
Salesman placed in a red
meeting room and green
meeting room, with no
way to tell the time, will
perceive the length of
meetings differently
When asked, salesman in the
red room will estimate the
meeting was much longer,
while the salesman in the
green room will estimate the
time to be shorter

36. Color matters!
At a company people
working in a blue room
complained the office
was too cold
When the walls were
painted a warm
peach,sweaters came
off,even though the
temperature had not
changed

37. COLOR MATTERS!
Workers at a certain factory
complained that the black
boxes they had to lift were
too heavy
So the boxes were
repainted mint green the
load did not change but
the workers were happier

38. CHROMOPHOBIA
• There’s Such a Thing as a Color Phobia
• While Chromophobia is very rare, it pertains to
an irrational fear of colors. Any tone or shade can
potentially cause a reaction, possibly because the
sufferer has linked it with a bad memory or
association. Those with Chromophobia can
experience anxiety, light headedness, nausea,
shortness of breath, dizziness, feelings of panic,
trembling and elevated heart rate. Treatment
often involves gradual desensitization therapies.

39. COLOUR BLINDNESS
• Color blindness is a color vision deficiency that
makes it difficult to impossible to percieve
difference between some colors.
• The inability to identify the colors in a normal
way.

40. TYPES OF COLOR BLINDNESS
• TRICHROMACY
NORMAL COLOR VISION
• ANOMALOUS TRICHROMACY
SEE ALL THE COLORS ONE COLOR IS SEEN WEAKLY
1. PROTANOMALY(I cone defect)red weak
2. DEUTERANAMOLY(M cone defect)green weak
3. TRITANOMALY(S cone defect)blue weak
• DICHROMACY
TWO COLOR VISION.ONE CONE IS TOTALLY DISFUNCTIONAL OR ABSENT
1. PROTANOPIA(I cone absent)
2. DEUTERONOPIA(M cone absent)
3. TRITANOPIA(S cone absent )
• ROD MONOCHROMACY
NO CONES AT ALL
SEES NO COLR ONLY SHADES OF GREY

42. TAKE A TEST

44. GAME TIME
WHAT IS YOUR FAVOURITE
COLOR AND WHY?
TELL YOUR FAVOURITE
COLOR AND WE WILL TELL
YOUR PERSONALITY IN ONE
WORD?

46. LOOK AT THE CHART AND SAY
THE COLOR NOT THE WORD
YELLOW BLUE ORANGE BLACK
RED GREEN PURPLE YELLOW
RED ORANGE BLACK GREEN
GREEN BLUE RED
PURPLE
BLUE RED ORANGE
LEFT RIGHT CONFLICT OF BRAIN

47. PRESENTATION IS OVER
THANK YOU FOR LISTENING