COLOR THEORY | COLOR COMBINATION AND USAGESHem Pokhrel
In the visual arts, color theory or color theory is a body of practical guidance to color mixing and the visual effects of a specific color combination. There are also definitions (or categories) of colors based on the color wheel: primary color, secondary color and tertiary color.
COLOR THEORY | COLOR COMBINATION AND USAGESHem Pokhrel
In the visual arts, color theory or color theory is a body of practical guidance to color mixing and the visual effects of a specific color combination. There are also definitions (or categories) of colors based on the color wheel: primary color, secondary color and tertiary color.
Color is a crucial part of brand communication. Colors bring emotions to brands, making their stories interesting and worth the watch. The incredible power of colors is evident everywhere - It is McDonald's obvious Yellow 'M' that makes the outlets stand out from miles away. Ever noticed how Macy's Red invites you every time you pass by a store? And how can we skip Purple that has been associated with Cadbury over a century. Colors make a brand iconic. They connect them with their audience through perception and psychology.
Lets learn the mechanics of our mind and how it perceives different colors based on our psychological biases. And how brands can play color theory right to get the best on board.
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Color or colour is the visual perceptual property deriving from the spectrum of light interacting with the photoreceptor cells of the eyes. Color categories and physical specifications of color are associated with objects or materials based on their physical properties such as light absorption, reflection, or emission spectra.
Physics and biological Influence
Whether we are aware of it or not, plays an important part in all of our lives.
It affects all of our senses; sight, sound, smell, taste and feelings
Seeing can change our moods very effectively.
All can have a positive or negative effect. Can sway thinking, change actions and cause reactions.
Vision is the first sense that we utilize to gather an impression, from which all other senses follow. When we see a landscape, we do look out for sizes, textures, shapes… but our eye feels most attracted to the colors used in a landscape. Color is emotion; it tells a story, creates a mood and has the potential to reflect our deepest thoughts. It radiates, absorbs and reflects; color is not always about what we see but more about what it means and how we react to it.
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Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Fonts play a crucial role in both User Interface (UI) and User Experience (UX) design. They affect readability, accessibility, aesthetics, and overall user perception.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
2. • A very instinctive part of a design is its color and it plays a major role in stimulating
a person’s reaction or attitude which may vary from individual to individual. At
times, the reason may be because of cultural background of an individual or even
may be because of personal reasoning.
• Studying the color theory is a mere science where we learn how colors influence
people emotionally as a group or individually and there are also people who have
framed their careers based on this theory.
• It is something like changing the shades of a color that can completely stimulate or
influence a person’s feeling. And there are vast cultural differences about these
colors in this world where one color make people happy in one place and afflicts in
another place. Colors like yellow, orange and red and its variations are all called
as warm colors.
• These colors are in the sunrises and sunsets, fallen leaves, fire and these colors are
denoted as sensual, positive and triggering. The principle colors are the yellow and
red and when mixed both we get orange color, that explains warm colors are
always created from the combination of the same type and not with cool colors.
3. Primary Color – Red
• Red color is considered hot since it is affiliated with warfare, violence and fire and at the same time
it is also attached with passion and love. During the ancient times, the red color was affiliated with
cupid and devil. This color can really have a physical reaction towards people by increasing the
heart rate or the blood pressure. It has also been proved that red color enhances the metabolism of
human beings. At times, this color is also connected with anger and simultaneously attached with
one’s prestige(for example – red carpet at celebrity shows and award shows). The color also
signifies danger due to which the traffic stop lights and many warning signs and symbols are red in
color).
• The red color has various alliances in the western countries. For instance, the red color is
considered as lucky color and is associated with happiness and good fortune. In the eastern
countries, this color is used in the weddings for the dress of the brides. At the same time, the red
color is a symbol of morning in the South Africa and is also affiliated with communism. In the
African continent, because of the RED campaign, this color is attached with the awareness of AIDS.
• The red color could be a powerful accent in any design and when utilized too much in the designs
or in fabrics, it could look dominating or conquering. When this color is used in any design, it
conveys a sensual power or a feeling. Red is a very flexible color; it projects charmness and power
when used with darker shades of designs and looks aggressive when used with brighter shaded
designs.
4. Secondary Color – Orange
• Orange color looks very energetic and dynamic and mostly it is affiliated with
autumn seasons and also with the Earth. Since this color is associated with seasons
that change, the orange color is usually denoted with movement and change in
life. It is also associated with the fruit orange and because of which, the color can
also be termed for energy and health.
• When we apply this color to the designs, it is not as dominating as the red color
but it definitely commands attention of others. Because of these reasons, the
orange color is very appealing and friendly.
5. Primary Color – Yellow
• Generally, the Yellow color is known as the most vitalizing and the brightest among the
other warm colors since it is attached to sunshine and cheerfulness. At the same time,
this color is also connected with cunningness and timidity (it is like calling a coward as
yellow).
• In most of the countries, we would have come across people tying yellow color ribbons
when any other of their family members are at war and because of which it is also
attached to hope. Sometimes, this color is also connected with danger signs though not
mostly like red colors. This color has different implications depending on the countries.
This color stands for mourning in Egypt while denotes bravery in Japan and at the same
time, the Yellow color is connected with merchants or businessmen.
• When this color is used in designs, it represents bills or cheerfulness and unlike pink or
blue colors, the soft yellow is used for babies and children as a gender neutral color.
When compared with brighter yellow designs, the light yellows denote peace and
calmness. Usually, the golden colored yellows and their darker shades could represent
antiques and is very much liked to be used in designs.
6. Cool Colors
• Purple, blue and green are all called as the cool colors and are generally
suppressed than the warm colors. They are connected with relaxation, serenity
and conserved and because of which they are associated with nature, water and
night.
• Among the cool colors, the Blue color is the primary one because the other colors
are attained by combining with this color only. For example – (combined with
yellow gets green and combined with red color for purple). Most of the
characteristics of the yellow color are taken by the green color and in the same
way; the purple color takes the characteristics of the red color. When these cool
colors are used in the designs, it denotes professionalism or calmness.
7. Primary Color – Blue
• In the language of English, the Blue color represents sadness or depression. It can
also be associated with authority and quietness. The light blue colors denote
friendliness and freshness while the dark blues are more trustworthy and
powerful. In many country’s tradition and culture, this color is generally connected
with the religious and spiritual significance. (For instance, the Virgin Mary wears a
blue robe in the churches).
• The implications of the blue color largely depend on the degree of its shade and
complexion. The design is distinguished on the shade or the type of blue color you
choose. The bright colors in designs denote refreshment and energy while light
blue colors denote calmness and relaxation. The dark blue colors in designs are
very apt for company sites or in the sites that largely needs dependability and
strength.
8. Secondary Color – Purple
• The Purple color is always connected with supremacy or royalty. This color is
attained when we combine the blue and red colors and thus it has the
characteristics of both the colors. In general, purple stands for fantasy and
creativeness while this color is associated with mourning in the country of
Thailand. Generally, light purples are very soft and stand for romance and spring
while dark purples are connected with prosperity and aristocracy. When this color
is used in designs, it gives a royal and a luxury effect.
9. Secondary Color – Green
• Green is an earthly color that denotes birth and development and also indicates
prosperity and recurrence and at the same time, this color also stands for
jealousness and hatred. Most of the characteristics of blue and some
characteristics of yellow are also affiliated with the green color. When this color is
applied in designs, it gives a harmonizing and an adapting effect and is also quite
resistant. The green color would also be suitable for designs that are described to
recurrence, prosperity, nature and perseverance. Olive green colors stands for the
universal while the brighter greens are vitalizing and energetic. The darker
greens are associated with stability and wealth.