Color psychology is very essential step to grab the customers feelings & awareness. it gives an extra valu top business outlook!

2. Presented to:Miss Rabia Habib
Presenters
Muzamil Asghar
Wasif Nawaz
Ayesha Javied
Mehak Shezadi
Baseer Khan
Hissan Ahmad
CAPITAL UNIVERSITY OF SCIENCE & TECHNOLOGY ISLAMABAD .

3. Contents
 Introduction
 Psychological effect of Colors in life
 Effect of colors on Business Trade Mark (Logo’s)
 Color psychology of McDonald's
 Color psychology of Hardees
 Color psychology of Peugeot
 Color psychology of Nike
 Conclusion

4. What is Color Psychology?
 Color psychology is the study of hues as a
determinant of human behavior
 The meaning of colors can vary depending on culture
and circumstances
 They have symbolic meaning

5. Effects of Colors In Life
 Colors can conjure emotions, and be manipulated to
make us feel certain ways.
 Vital role in our lives
 make us happy, sad, angry or melancholic
 some color effects that have universal meanings
 warm colors evoke emotions ranging from feelings
 cool colors and include blue, purple and green. These
colors are often described as calm

6. Impacts of Colors in Business
 When it comes to identifying your brand, your
logo is probably the first thing your customers will
think of!
 Deals with what emotions you want to convey to
others
 Carries a narrative message
 people make a subconscious judgment about a
product in less than 90 seconds of viewing
 First Impression is the last impression!!

7. Companies

8. Psychology of Colors in Fast food
Industry
 fast food logos contain one or more of the following
colors– red, yellow, orange, or green; particularly the
former two
 The logos of fast food chains are those red and yellow
colors.
 red, yellow and even orange are
associated with spicy foods or
Something that is hot or deep fried.

9. MacDonald's
 McDonald's is the world's leading global food service retailer
with over 36,000
 locations serving approximately 69 million customers in over
100 countries each day.
 More than 80% of McDonald's restaurants worldwide are
owned and operated by independent local business men and
women.

10. Logo’s & Colors
 Red & Yellow do any brands come to mind…?
 I’m guessing you thought of a fast food brand.
YELLOW!
Yellow is a cheerful and playful color associated with fun,
energy and vitality. It can have the problem with not being
perceived seriously
Yellow creates sense of taste & Deals with imaginatively &
creativity

11. Red
 In foods Red creates hunger & represents
spice.
 Passion
 Lust
 Energy
 Anger
 Caution
 Intensity

12. Hardee’s Food Systems, Inc., is an American fast-food
restaurant chain,
operating primarily in the Southern and Midwestern United
States.
Red & Yellow and even orange are associated with spicy
foods
something that is hot or deep fried
Red is Physical Positive
Physical courage, strength, warmth, energy, basic survival,
fight

13. Nike
 Nike started as Blue Ribbon Sports in January
1964 by Bill Bowerman and Phil Knight
 logo based on the Greek goddess of victory.
 Nike Inc. is an established heavy weight in the
world of sportswear, equipment.

14. Logo’s & Colors
 The most simple & the most powerful logo
 Represent Fast & fluid
 Nike heavily relies on its logo and consolidates its
position as a giant in the sports industry.
 Slogan “JUST DO IT”.

15. Orange
 sociable, optimistic, , cheerful, self-confident, independent,
 creative flair orange is optimistic and uplifting,
rejuvenating our spirit.
 Orange brings a positive outlook on life and is a
great color to use during tough economic times
 keeping us motivated and helping us to look on the
bright side of life.

16. Peugeot
 Peugeot badge is among the most enduring and
recognized logos in world
 French brand
 Peugeot symbol is designed in shape of a lion
 enclosed in Blue Square which symbolizes
unique innovative
 Silver stands for innovations and traditions
 Black color is mainly
 used as lion’s shadow

17. Logo’s & Colors
 Silver, Blue & Black colors are used in
Peugeot.
 Logo symbolize unique sense of innovation,
creativity and strength.
 The two main colors are silver & blue

18. Silver
 The color silver has a feminine energy
 it is related to the moon and the ebb and flow of the
tides
 it is fluid, emotional, sensitive and mysterious. It is
soothing, calming and purifying
 From a color psychology viewpoint, it signals a time
of reflection and a change of direction as it
illuminates the way forward
 Sliver color can related to elite, luxuries, and
delicacy.

19. Blue
 This color is one of trust, honesty and loyalty
 It is sincere, reserved and quiet
 From a color psychology perspective, blue is reliable
and responsible
 This color exhibits an inner security and confidence
 You can rely on it to take control and do the right
thing in difficult times.

20. Black
 Positive: Sophistication, glamour, security,
emotional safety, efficiency, substance
 It creates protective barriers, as it absorbs all the
energy coming towards you
 It has a capacity to make you focus! On one
point.
 In Peugeot it is the shadow of lion.