The document discusses the psychology of color and how different colors can affect moods, emotions, and behaviors. It provides information on the cultural meanings and symbolism associated with common colors like red, pink, yellow, white, blue, green, and black in both Western and Eastern cultures. The text also summarizes research on how colors can influence mood, appetite, and learning. For example, warm colors like red and orange may stimulate appetite while blue can suppress it. In educational settings, bright colors are generally good for young children while cooler tones enhance focus for older students. The document concludes that color psychology is an important factor in many areas of design and marketing.

1. PSYCHOLOGY OF COLOR
STUDENTS :
YARA ALMOJEL 213410131
REEM ZENO 213410965
RUBA ALHABIB 213410077
SARA ALAJLAN 213410987
SARA ALMUGBIL 213410327
COURSE: PSY101
SECTION : 749
Prince Sultan University
Engineering College
Interior Design

2. INTRODUCTION
Color phycology is the science that explains the connection between colors
and the psychology of people

3. CULTURAL MEANINGS OF COLOR AND COLOR SYMBOLISM:
An understanding of cultural color and symbolism is essential to
anyone doing business with other countries and other societies.
These associations with color have been a part of many
societies for centuries and you must be aware of both the
positive and the negative implications of using particular colors
when marketing to these societies.
With the advent of the World Wide Web, there is a narrowing
of the differences in meanings of colors between different
cultures and countries.
CULTURAL COLOR(Reem zeno)

4. Cultural Color Meanings of Red:
Western:
• energy, excitement, action
danger.
• love, passion.
• Anger.
• Christmas combined with
green.
• Valentine's Day.
Eastern:
• prosperity
• good fortune
• worn by brides
• symbol of joy when combined with white

5. Cultural Color Meanings of Pink
Western:
• Caring and nurturing
• love and romance
• feminine
Eastern:
• feminine
Cultural Color Meanings of Yellow
Western:
•happiness, joy
•Hope
•cowardice
•caution, warning of hazards and hazardous substances
Eastern:
•sacred
•imperial
Cultural Color Meanings of White
Western:
• brides and weddings
• angels
• hospitals, doctors
• peace - the white dove
• purity and cleanliness
Eastern:
• death, mourning and funerals
• sadness
Cultural Color Meanings of Black
Western:
• Power, control, intimidation
• Funerals, death, mourning
• Rebellion
Eastern:
• Wealth, health and prosperity

6. Cultural Color Meanings of Blue
Generally the safest color to use world wide
Western:
• trust and authority
• conservative
• corporate
• peace and calm
• depression
• sadness
• "something blue" bridal tradition
• masculine color
• baby boys
Eastern:
immortality
Cultural Color Meanings of Green
Western:
• lucky color in most western cultures
• spring, new birth, regeneration
• nature and environmental
awareness
• color for 'go' at traffic lights
• Saint Patrick's Day
• Christmas combined with red
• jealousy
• greed
Eastern:
• New life, regeneration
• hope
• fertility

7. HOW COLORS AFFECT OUR MOOD(YARA ALMOJEL)
Every color can effect our mood.
Colors in the red area of the color spectrum are
known as warm colors and included red, orange
,and yellow. These warm color evoke emotions
ranging from feeling of warmth and comfort to
feeling of anger and honesty
Colors in the blue area of the color spectrum are
known as cool colors and included blue , and
green. These colors gives the feeling of comfort

8. RED
Positive
• Stirs up excitement
• Energize us
• Raise our strength
• give self-confidence
• Evoke strong emotions
Negative
• Aggression
YELLOW
Positive
• Cheery
• Raise your self esteem
• Raise your creativity
• It enhance concentration
Negative
• Makes you cranky
• Makes you tamper

9. ORANGE
Positive
• Makes us happy
• Makes us positive
• Makes us energetic
• Promote feeling of excitement
• warmth
Negative
• Raise your frustration
• Detrition
PINK
Positive
• Romance
• Passion
• Feeling of femininity
• Calming effect
Negative
• Makes us feel physically weak

10. BLUE
Positive
• Feel calm
• Feel relaxed
• Raise trust
• Raise efficiency
• Cool and serene
Negative
• Coldness
• Lack of emotions
• Aloofness
GREEN
Positive
• Feel calm
• Feel of soothing
• Feel of peaceful
• Creates harmony and balance
Negative
• Boredom
• Stagnation

11. WHITE
Positive
• Feeling of peace
• Feeling of purity
• Feeling of cleanness, and simplicity
• Sophisticated
Negative
• Coldness
• Unfriendliness
BLACK
Positive
• Sophistication
• Glamour
Negative
• Coldness
• Heaviness

12. HOW COULD COLORS AFFECT OUT APPETITE AND
EATING HABITS?
Scientists agree that color has a significant
impact on how appealing or unappealing a
food is to you. Just seeing food causes all sorts
of reactions in your body. Neurons in a part of
your brain called the hypothalamus, which
regulates appetite, start firing up. The mere
sight of food causes glands in your mouth to
start increasing saliva production in
preparation for eating.
HOW COLORS AFFECT OUR APPETITE…
(Ruba Alhabib)
BLUE …
• color blue suppresses your appetite
because there aren't many naturally-
occurring blue-hued foods. Research
has found that when foods were dyed
blue, people found them much less
appealing even if the food tasted good.
It's even been suggested that you put a
blue light in your fridge to discourage
you from reaching in for more food.
• What happen when M&m’s added blue color to its
candy bag ??

13. RED …
• studies find the result and have shown that red is actually an appetite-
stimulating color. In fact, people find red-colored foods to be the most
appealing overall. Red activates your appetite so much that it's often used in
restaurant logos, on menus, and on tablecloths and napkins.
WHITE …
• White foods are often associated with excessive consumption, especially when it
comes to snacks. You tend to forget that white foods contain calories and this
leads to mindless eating. White foods and foods eaten from white dishware are
also less satisfying.

14. GREEN …
• People tend to think that all green foods are healthy, regardless of if the food
itself really is nutritious or not. This habit may be traced back to our ancestors'
eating habits. Green foods were often viewed as being safe and weren't likely to
be poisonous or lethal.
YELLOW …
• The color yellow has also been found to stimulate your appetite because yellow
is associated with happiness. Your brain actually secretes more serotonin, a
feel-good hormone, when you see yellow. This is why you may have noticed
that many restaurants have yellow flowers on the table because yellow makes
you feel optimistic and the more optimistic you feel, the more likely you are to
splurge on your meal. Similarly to yellow, foods that are orange often elicit
feelings of warmth and comfort.

15. DESIGNING EFFECTIVE COLOR SYSTEMS FOR LOGOS &
BRANDS (SARA ALMUGBIL)
Psychology of RED : BOLD | Passion | Strength | Attention | Love |
Action
Notable : Red works on White & Black. Can mean stop, danger and
hot. Pinks (tents of reds) are generally considered feminine colors.
Psychology of YELLOW : Logical | Optimistic | Progressive |
Confident | Playful | Creative
Notable : Yellow is too bright to stand on its own & will require a
secondary background or bordering color. Universal caution color.
Represents clarity.

16. DESIGNING EFFECTIVE COLOR SYSTEMS FOR LOGOS &
BRANDS
Psychology of BLUE : Trusted | Conservative | Staid | Dependable
| Honesty | Calm | Secure | Cool
Notable : Blue most poplar corporate color. Evokes trust so used
frequently for online businesses & financial institutions.
Psychology of GREEN : Nature | Wealth | Fresh | Life | Harmony |
Environment | Growth
Notable : Green mean “GO”. Used frequently to represent eco-
friendly companies & products. Thought to be a calming color.

17. DESIGNING EFFECTIVE COLOR SYSTEMS FOR LOGOS &
BRANDS
Psychology of ORANGE : Happy | Energetic | Sociable | Friendly |
Affordable | Sunny
Notable : Orange is thought to stimulate appetite. Orange is used
in some warning labels. Used frequently in retail. Often used a
“call to action”.
Psychology of PURPLE : Royalty | Mystery | Pomp | Ceremony |
Creative | Unique | Majesty
Notable : Purple is once the most expensive color to reproduce,
thus often viewed as “elitist” Appeals to children & often used in
toys and candy packaging.

18. • Blue-Blue enhances creativity and stimulates a cool and relaxing environment. It should not be
used in excess as it can also depress or invoke feelings of sorrow.
• Red– Red is the color of passion and strong feelings of threat, love, or excess stimulus. In school
rooms it can be used in combination with other colors as it can help in detail oriented or repetitive
tasks.
• Yellow– This is indeed the color of happiness and sunshine for children. Yellow stimulates
intelligence and is ideal for use in kids’ rooms, study rooms and play areas. It should not be
overdone as it can make children feel stressed.
• Green-The color of abundance can relax and contribute to better health in kids.
• Pink-This is a calming color. It can lower heart rate.
• Purple-This color ideal for kids as it is attention grabbing.
• Orange– Many educational institutes use this color as it enhances critical thinking and memory.
Test rooms in this color are known to enhance performance in exams.
PSYCHOLOGICAL AFFECT IN DESIGNING CHILDREN SCHOOL
Studies shows how different COLORS can impact learning and memory in kids:

19. choosing colors based on age of kids especially for Academic environments
• Pre-school and elementary school-Warm and bright color schemes are ideal.
• Upper grade and secondary-Cool colors are recommended to enhance concentration
• Hallways– Wide range of colors can be sued to impart distinctive personality.
• Libraries-These do well with cool green or pale/light green for enhancing quietness and concentration.
• Children, like adults, are very aware of color. Color psychologists have linked color with brain development,
decreased absenteeism, enhanced productivity and even transition from childhood to adulthood. Naturally, one
needs to take a more academic and research oriented approach in the aspect of color psychology in children rather
than simply providing colorful environments through decoration, school signs and paint availability.
PSYCHOLOGICAL AFFECT IN DESIGNING CHILDREN SCHOOL
Guidelines for educational institutes

20. CONCLUSION
• Color is consistently used in an attempt to make people hungry, associate a positive or negative tone,
encourage trust, feelings of calmness or energy, and countless other ways.

21. REFERENCES
• Starwillchemical.com. (2017). Color Affect Mood. [online] Available at:
https://starwillchemical.com/Color-Affect-Mood.html [Accessed 19 Nov.
2017].
• Mortor, J. L. (n.d.). Color and appetite matters. Retrieved November 19, 2017,
from https://www.colormatters.com/color-and-the-body/color-and-appetite-
matters
• K. H. (n.d.). How Colors Can Change Your Appetite and Eating Habits /
Nutrition. Retrieved November 19, 2017, from http://www.fitday.com/fitness-
articles/nutrition/how-color-can-change-your-appetite-and-eating-habits.html
• Color-Meanings.com. (2017). Color Psychology: Child Behavior And Learning
Through Colors. [online] Available at: https://www.color-meanings.com/color-
psychology-child-behavior-and-learning-through-colors/ [Accessed 20 Nov.
2017].