The document discusses the psychological effects and cultural meanings associated with different colors. It provides tips on how various colors can influence moods, emotions, and behaviors. For example, it notes that red enhances metabolism and arousal, yellow may increase frustration, and green promotes relaxation. The document also explores how colors have different symbolic meanings across cultures and histories.

1. Susan Newberry

2.  COLOR
◦ is a very powerful tool.
◦ can influence the way you feel.
◦ has a psychological effect on the viewer almost instantly.
◦ stimulates our senses and emotions.
◦ means different things to different people.
Today we are going to
talk about the meaning
behind color.

3.  Black
 Yellow
 Red
If you answered red, you
are correct. Red is a
very emotionally intense
color. It enhances
human metabolism,
increases respiration
rate, and raises blood
pressure.

4.  Red
 Beige
 Green
If you answered
red, you are correct.
Red means good
luck in China, where
it is the traditional
color for brides.
White is the
traditional color of
mourning in China
and Japan.

5.  Stimulates the appetite, raises
blood pressure, stimulates a faster
heartbeat and breathing
 Attract attention, creates
excitement, takes control
 Forceful, bold, extreme, aggressive
 TIP: A good accent color
 TIP: Stimulates the appetite;
therefore is a good choice for
dining rooms

6.  White
 Purple
 Green
If you answered
purple, you are
correct. Purple, or
violet, is the
traditional color of
royalty. Cleopatra
loved purple.

7.  Contains elements of surprise and
magic
 Represents royalty
 Suggests romance, imagination,
passion
 Suppresses appetite
 Feminine
 Artistic
 TIP: Good choice for children’s
rooms

8.  Black
 Yellow
 Pink
If you answered yellow,
you are correct. People
get angry the most and
babies cry most often, in
yellow rooms according
to scientific research.

9.  Is an attention getter
 Stimulates the memory
 Is optimistic and cheerful
 Speeds metabolism
 Aids digestion, stimulates
circulation, frustration, and
caution
 People lose their temper more
often in yellow rooms; babies cry
more

10.  Pink
 White
 Green
Green is correct! Green
is the easiest color on
the eye and causes
people to relax. Heard
of the “green room”
backstage? It’s the
room set aside for
people waiting to go
onstage.

11.  Is a peaceful color
 Symbolizes nature
 Confers a sense of relaxation and comfort
 Represents health and prosperity
 Is the most well-liked color and the easiest color for the
eye to see
 Suggests balance, harmony, growth, birth, wealth,
compassion and security.

12.  Black
 Yellow
 Blue
If you answered blue, you
are correct. Tests show
blue is the least
appetizing food color
because it is rare in
nature, and because
spoiled food often turns
blue. Red, on the other
hand, increases the
appetite. Many
restaurants are decorated
in red.

13.  Is associated with fashion trends
 Is a symbol of trust and longevity
 Is refreshing, soothing, calm,
dependable
 Causes the body to produce calming
chemicals
 Slows metabolism, lowers blood
pressure
 Decreases heartburn and indigestion
 Is the most popular color in the U.S.
 Can be perceived as depressing and
gloomy if overused

14.  Green
 Brown
 Black
Brown, the color of
earth, brown, indicates
genuineness. Did you
guess correctly?

15.  Conveys warmth and comfort
 Is solid and reliable
 Is the color of earth and abundant in nature
 Is preferred by more men than women
 Is often seen in libraries and bedrooms (areas
associated with seclusion)

16.  Green
 Blue
 Pink
Did you select pink? In
fact, some sport coaches
have painted the locker
rooms used by opposing
teams in pink, which can
cause people looking at it
to feel tired.

17.  Is feminine
 Soothes and promotes
affection
 Is more tranquil than red
 Represents caring and
sharing
 Is the color of romance
 Symbolizes love and
friendship

18.  Black
 Red
 Blue
It’s black. Remember
the "bad guy" in the
black hat in western
movies. Modern
villains wear black as
well.

19.  Suggests sophistication,
elegance, dignity,
worldliness, and mystery
 Is the color of authority and
power
 TIP: Use black sparingly as
an accent color

20.  White
 Beige
 Pink
I hope you guessed
white. White is
associated with light,
goodness, innocence,
purity, and virginity. It
is considered to be the
color of perfection.

21.  Indicates purity, innocence,
cleanliness, youth
 Lends a sense of calm to a space
 Is associated with hospitals, doctors,
and sterility
 Is often associated with low weight,
low-fat food, and dairy products
 TIP: White looks good in a room that is
enhanced by good natural light.
 Tip: Choose warm creamy whites
instead of stark whites.

22.  White
 Gray
 Black
I hope you chose
gray. Gray is the
symbol of maturity.

23.  Lacks assertiveness, but suggests
intelligence, guarded behavior, a
sense of discipline
 Is the color of aging as in “the
graying of America”
 Is a true neutral color
 Gray’s energy imparts void,
emptiness, lack of movement,
emotion, warmth and identifying
characteristics
 Can seem chilling and impersonal

24. Has this discussion
changed you’re the way
that you thought about
color? Next time you shop
for clothes, will this
discussion influence what
you buy?