This document discusses the psychological impact and significance of colors. It introduces a group presenting on this topic and provides information on: - The importance of color and how it can influence thinking, actions, and reactions. - How color is tied to religious, cultural, political, and social influences. - The effectiveness of color in the marketplace as a vital communication tool that immediately attracts consumer attention. - Four primary psychological colors (blue, red, green, yellow) and how they relate to the body, mind, emotions, and balance. - The psychological impact of specific colors and how their use can make clues, codes, or overlays and attract learner attention. - The significance

2. Introduction To Group Members:
Presented By:-
1. Komal Maheshwari
2. Aarti Sharma
3. Vishal Mehta
4. Don
5. Dharak Modi
6. Sunil Patel
7. Devang

3. Importance Of COLORS
 Color plays a vitally important role in the world in
which we live.
 Color can sway thinking, change actions and
cause reactions.
 Tied to religious, cultural, political and social
influences.

4. Effectiveness of COLORS in marketplace
It is a vital key in communicating positive,
enticing and irresistible image for a product.
 It is often called as ”SILENT SALES PERSON”
Color must immediately attract the consumer’s
eye.

5. Psychological Impact of COLORS
Four Psychological primary colors:
 Blue
 Red
 Green
 Yellow
They relate respectively to the body, the mind, the
emotions and the essential balance between these
four colors.

6. Psychological Impact of COLORS
 Use of specific colors.
 Colors can make clue to identifying objects.
 Colors coding.
 Colors overlay.
 Use of black and white color.
 Careful use of bold color such as Orange and
Red.
 Use of Brown, Black and Grey color.

7. Psychological Impact of COLORS
Green- “fertile thinking "mince creativity
Color and light have medical, therapeutic implications, hence the
use of phototherapy units of blue lights to treat newborns with
jaundice, or the use of white light to treat patients with depression
because of “winter blues”.
Research shows that an occasional bold stroke of red or orange
attracts the learner’s attention to details.
Both red and orange are useful for alerting children to specific
points of knowledge or new concepts.

8. Significance of RED COLOR
Courage & Confidence
Action & Passion
Energy & Speed
Driven & Determined
Aggression & Anger
 Overbearing & Tiring
 Violent & Brutal
 Rebellious & obstinate

12. Significance of BLUE COLOR
Predictable & Weak
 Unforgiving & Frigid
 Lack of emotions
 Aloofness
Loyalty & Trust
Caring & Concerned
Reliability & Responsibility
Calm & Peace

16. Significance of YELLOW COLOR
Impatient & Impulsive
Depression & Fear
Critical & Judgemental
 Anxiety & suicide
Cheerful & Happy
Confidence & Creativity
Wisdom & Logic
Optimism & Emotional

20. Significance of GREEN COLOR
Possessive & Materialistic
Selfish & Greedy
Boredom & Stagnation
Indifferent & Over-cautious
Nature lover & family
oriented
Growth &Vitality
Renewal & Restoration
Adaptable & Flexible

24. The power of COLORS in
learning environment
We learn to communicate through color before our language skills are
developed.
Color adds tremendous meaning to communication as it vitalizes the
message, delivering an instant impression.

25. How do COLORS affect the purchases

26. Influence of COLORS Over Big Brands

27. Can you imagine life without
COLORS
???