Colors have psychological effects on human behavior and mood. Red stimulates faster heart rate and is associated with passion, while blue is calming and the most popular color. Green symbolizes nature, peace, and growth. Marketers effectively use color to attract consumers and influence their perceptions and choices. Understanding color psychology can help achieve success in business, career, and personal life.

1. INTERPERSONAL SKILLS

2. Presented to : Miss Shahper Ahsan
Presented by : Ayesha Afzal Samad (9077)
Iqra university

4. Color:
Is defined as "an attribute
of things that results
from the light they
reflect, transmit, or emit
in so far as this light
causes a visual sensation,
that depends on its
wavelengths".

5. Color Psychology :
“Is the study of hues as a determinant of human behavior”.
COLORS EFFECT PEOPLE :
• It affects all of our senses
• It can change our moods, thinking, performance, actions and cause
reactions.
• Marketers and advertisers are well-aware about utilizing color.
• Color is consistently used in an attempt to make people hungry,
encourage trust, feelings of calmness and in countless other ways.

6. Terminologies related to colors:
• Hue: Any si Hue : pure color
• Tint: hue + white
• Tone: hue + grey
Shades: hue + black

7. Types of color:
• Primary Colors: That can not be created by mixing other colors.
• Secondary Colors: These colors consist of two primary colors mixed
together.
• Tertiary Colors: Are made by mixing a primary color with an adjacent
secondary color.

8. The Psychological Effects of Color:
• While perceptions of color are somewhat subjective, there
are some color effects that have universal meaning.
Warm colors Cool colors

9. EFFECTIVENESS OF COLOR IN MARKETPLACE:
• There is no better proof of the effectiveness of color than the
marketplace, where it is a vital key in communicating a positive,
enticing and irresistible image for a product.
• Often called the silent salesperson, color must immediately attract
the consumer's eye.

10. Red:
• Stimulates a faster heartbeat and breathing.
• Symbolizes love, excitement and alert.
• Often used on caution and warning signs.
• Powerful emotion of passion, lust, energy, blood and war.
• Red gets noticed and attract attention and increase appetite.

12. Yellow :
• Enhances concentration brightest color to the human eye.
• Speeds metabolism.
• Considered an optimistic, cheerful and energetic color.
• People lose their tempers more often in yellow rooms.
• It represents youth, fun, happiness, sunshine and other playful feelings.

14. Green:
• Symbolizes nature, the color of peace, freshness and growth .
• Easiest color on the eye, calming and refreshing.
• Strong emotional correspondence with safety.
• Considered beneficial to the mind and body.
• Symbolizes trust, loyalty, wisdom, confidence, faith, and truth.

16. Blue:
• Peaceful, calming, cold.
• It is one of the least appetizing, blue food is rare in nature.
• Is the overwhelming “favorite color”.
• Blue is the least “gender specific” color, having equal appeal to both men and
women.
• Symbolizes loyalty, trustworthy, dependable, and committed.

18. Black:
• Associated with power, elegance, formality, death, evil, and mystery.
• A mysterious color associated with fear and the unknown facts.
• Usually has a negative connotation (blacklist, black humor, ‘black death’).
• Denotes strength and authority; it is considered to be a very formal
and prestigious color.

19. Pink:
• Pink provides feelings of caring, self-worth love, and acceptance.
• Denotes feelings of innocence and delicateness.
• Every variation of pink can be either stimulating or calming.

22. Conclusion:
Colors have power,, if we use our knowledge
of color psychology well, we can enjoy
massive success in our business, career and
personal life.