This document discusses properties of color including hue, value, and intensity. It describes additive and subtractive color mixing. Key terms like harmonious, complementary, and achromatic colors are defined. The color wheel is explained showing primary, secondary, tertiary, warm and cool colors. Different color schemes are outlined such as monochromatic, complementary, analogous, and triadic. Color perception topics like color constancy, simultaneous contrast, and optical mixture are covered. Finally, the psychological effects of different colors like red, blue, green, and black are summarized.
Color is the visual perceptual property corresponding in humans to the categories called red, green, blue, and others.
Psychology is the science of the mind. The human mind is the most complex machine on earth. It is the source of all thought and behavior.
Color psychology is the study of the effect that colors have on human behavior particularly the natural instinctive feelings that each color evokes.
colors can have both positive and negative effects on our moods and feelings..
Color is one of the most expressive elements because
its quality affects our emotions directly and immediately.
This presentation has all about the colors & it's theory includes about the colors, history, Physiological Principles of Color etc.
Color is the visual perceptual property corresponding in humans to the categories called red, green, blue, and others.
Psychology is the science of the mind. The human mind is the most complex machine on earth. It is the source of all thought and behavior.
Color psychology is the study of the effect that colors have on human behavior particularly the natural instinctive feelings that each color evokes.
colors can have both positive and negative effects on our moods and feelings..
Color is one of the most expressive elements because
its quality affects our emotions directly and immediately.
This presentation has all about the colors & it's theory includes about the colors, history, Physiological Principles of Color etc.
Mrs. Davis introduces Itten and his contributions to color theory as we know it today. The color wheel, color schemes, qualities of color and the contrasts of color are explained.
For my color theory class, we had to put together a "book" that we could use to show clients the various color families and how colors can work together in various combinations.
Mrs. Davis introduces Itten and his contributions to color theory as we know it today. The color wheel, color schemes, qualities of color and the contrasts of color are explained.
For my color theory class, we had to put together a "book" that we could use to show clients the various color families and how colors can work together in various combinations.
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Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
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Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
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2. PROPERTIES
Hue – Attribute by which we recognize color (eg red, blue, yellow etc)
Value – amount of lightness & darkness, by mixing white or black.
Intensity – Brightness or dullness of a color.
3. COLOR MIXING
Additive colors - An additive color
model involves light emitted directly from
a source or illuminant of some sort. The
additive reproduction process usually uses
red, green and blue light to produce the
other colors. Combining one of these
additive primary colors with another in
equal amounts produces the additive
secondary colors cyan, magenta, and
yellow.
Subtractive colors - A subtractive color
model explains the mixing of paints, dyes,
inks, and natural colorants to create a full
range of colors, each caused by subtracting
(that is, absorbing) some wavelengths of
light and reflecting the others. The color
that a surface displays depends on which
colors of the electromagnetic spectrum are
reflected by it and therefore made visible.
4. TERMINOLOGY
Harmonious – colors
adjacent to each other on the
color wheel
Contrast / complementary
– colors directly opposite to
each other on color wheel
Achromatic – Any color
that lacks strong chromatic
content is said to
be unsaturated, achromatic,
or near neutral.
After image – a ghost image
generated by the eye in
response to stimulation by a
single color in the absence
of its compliment.
5. Shade – pure color
made darker with
addition of black
Tint – pure color made
lighter with addition of
white.
Tone – pure color to
which gray is added.
6. COLOR WHEEL
Primary colors – red blue
yellow.
Secondary colors – obtained by
mixing of 2 primary colors.
Tertiary colors – obtained by
mixing of 2 secondary colors.
Warm & cool colors
7. COLOR SCHEMES
Monochromatic – one color
in varying intensities
Complementary – directly
opposite to each other on color
wheel.
Double complementary –
pair of complementary colors
Split complementary – one
hue from one side of the color
& the 2 hues adjacent to its
complementary color.
8. Analogous – 3 colors
side by side
Triad/contrasting –
equilateral triangle on
color wheel
Tetrad – uses four
colors evenly spaced
on the color wheel
9. COLOR PERCEPTION
Color constancy –
involves our tendency to
compensate for the effect
of various light sources on
the color of the objects we
see.
Simultaneous contrast
– when 2 complementary
colors are placed side by
side, it tends to heighten
each others saturation &
brilliance without any
apparent change in hue.
Optical mixture – when
an objects patches of color
are so small that they
pass below the threshold
of conscious perception,
we see the colors as
optically mixed.
Spatial dimension –
when our brain add or
subtract distance,
depending upon the colors
perceived.
11. Yellow
Yellow is the brightest of all colors and
has the greatest illuminating power.
It is warm and cheerful and stimulates
activity and communication, circulation
and appetite.
It can also, however, indicate a
tendency to be frivolous and superficial.
Overuse
Excessive mental
stimulation
Feelings of detachment
12. Orange
Orange is a social and
exuberant color and represents
ripeness, warmth and
happiness.
If used extensively, orange can
be a very forceful color.
Overuse
Irresponsible behavior
Nervousness or
restlessness
13. Red
Red is a traditional symbol of
love, romance, courage, danger,
passion and rage.
It gives an impression of richness
and luxury and is an adventurous
and ambitious color.
Overuse
Exhaustion, fear, aggression & anger
Magenta can be mentally draining &
lead to arrogance.
14. Purple
Purple is the color of royalty and is associated with
noble traits such as love, truth and justice.
It is dramatic, sophisticated and sensual and
indicates an imaginative and lateral-thinking
personality.
It can also indicate a lack of realism and feeling of
self-importance.
It also has the ability to lower blood pressure
&respiratory rates.
Overuse
Mental
fatigue &
stagnation
15. Blue
Blue is a color of peace, tranquility
and wisdom and can generate a
sense of well-being.
Blue gives the impression of space
and coolness and represents
serenity, loyalty and truth.
Overuse
Feeling of isolation & laziness
Calming, depressing & can
lessen our motivation.
16. Green
Green indicates a well-balanced personality & is
conservative, traditional and conventional.
It inspires feelings of restfulness, freshness &
informality.
Overuse
Confusion & isolation, selfishness, jealousy,
depression, indecision & laziness.
17. White symbolizes light, triumph,
innocence and joy and it gives the
effect of enlarging a space.
White can indicate an individualistic
& idealistic personality and it creates
an atmosphere of coolness.
Overuse
Feelings of emptiness & isolation.
Unfriendly, sterile & unapproachable.
White
18. Brown
Earthy, Home, Durability, Warm,
Comforting, Approachable,
Common, Sincere, Masculine,
Rugged, Natural
Overuse
Lessen sense of vitality
19. Black
Black represents an absence of light & color,
but can be a deep and restful contrast.
It is sophisticated, elegant, dramatic &
formal & gives a feeling of solid strength.
It can be powerful, aloof & intimidating.
Overuse
Draining
negative,
overwhelming
or depressing.
Soak up
energy &
vitality.