Color plays an important role in communication and influences people's thinking, actions, and reactions. In marketing and branding, colors like red can attract attention and increase appetite, while green emphasizes naturalness. There is strong evidence that color is highly effective in the marketplace to communicate a positive image for products. People have innate attractions to certain colors from birth, and our preferences develop from childhood experiences and cultural influences. Color adds vital meaning to communication and learning as it delivers impressions that are often universally understood, with the brain processing and remembering color before other information.

1. HOW COLORS AFFECT COMMUNICATION… Prepared by: BABAR ALI KHAN.

2. IMPORTANCE OF COLOR: Color plays a vitally important role in the world in which we live. Color can sway thinking, change actions, and cause reactions. Colour is a powerful and important communication tool, and it is tied to religious, cultural, political and social influences.

3. COLOR PSYCHOLOGY IN BRANDING AND MARKETING: The red color easily attract attention and increase appetite. To emphasize on product usually used with black color font .

4. COLOR PSYCHOLOGY IN BRANDING AND MARKETING: This color is very good to grow customer loyalty Many products emphasize naturalness of products using this colors

5. EFFECTIVENESS OF COLOR IN MARKETPLACE: There is no better proof of the effectiveness of color than the marketplace, where it is a vital key in communicating a positive, enticing and irresistible image for a product. Often called the "silent salesperson," color must immediately attract the consumer's eye.

6. PHYSIOLOGICAL & PSYCHOLOGICAL IMPACTS OF COLOR: We are born with an attraction for particular colors. What we feel about them will probably last throughout your lifetime. Our color choice is the result of our early childhood memories, education, parent's beliefs, cultural training, political leanings, and other aspects of living.

7. THE POWER OF COLOR IN LEARNING ENVIRONMENTS: We learn to communicate through color before our language skills are developed. Color adds tremendous meaning to communication as it vitalizes the visual message, delivering an instant impression that is, most often, universally understood.

8. The brain sees and remembers color first!

9. Have you ever tried to imagine what it would be like living in a world with no Color???