Color plays an important role in communication and influences people's thinking, actions, and reactions. In marketing and branding, colors like red can attract attention and increase appetite, while green emphasizes naturalness. There is strong evidence that color is highly effective in the marketplace to communicate a positive image for products. People have innate attractions to certain colors from birth, and our preferences develop from childhood experiences and cultural influences. Color adds vital meaning to communication and learning as it delivers impressions that are often universally understood, with the brain processing and remembering color before other information.

1. HOW COLORS AFFECT COMMUNICATION… Prepared by: BABAR ALI KHAN.

3. COLOR PSYCHOLOGY IN BRANDING AND MARKETING: The red color easily attract attention and increase appetite. To emphasize on product usually used with black color font .

4. COLOR PSYCHOLOGY IN BRANDING AND MARKETING: This color is very good to grow customer loyalty Many products emphasize naturalness of products using this colors

8. The brain sees and remembers color first!