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Code This, Not That: 10 Do's and Don'ts For Learning HTML
The document provides a list of 10 do's and don'ts for marketers learning HTML to enhance their email campaigns. Key recommendations include using pre-optimized templates, testing emails across multiple clients, and adhering to HTML hierarchy while emphasizing the importance of making backup copies before changes. It advises against practices like copying HTML from Word and embedding JavaScript in emails due to rendering issues.
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Code This, Not That: 10 Do's and Don'ts For Learning HTML
- 1. That: </h1> t ode This,No <h1> C 10 Do’s & Don’ts For Learning HTML.
- 2. When you’re amarketer, coding can feel like a foreign language …
- 3. … but alanguage that’s essential to your job.
- 4. That’s why wewant to share …
- 5. 10 Do’s & Don’ts ForMarketers HACKING HTML.
- 6.
- 7.
- 8. Don’t Build your ownemail templates from scratch. 1
- 9. Creating an emailtemplate from scratch could translate differently, depending on where it’s delivered.
- 10. Creating an emailtemplate from scratch could translate differently, depending on where it’s delivered. (Templates come pre-optimized.)
- 11. 1 Do Usedefault templates and customize them.
- 12. Instead, use HTMLas the frosting on your emails.
- 13. Don’t Feel like youneed to design it all yourself. 2
- 14. Don’t Feel like youneed to design it all yourself. (That’s a lot of work.) 2
- 15. 2 Do Focuson the content and enhance with simple hacks.
- 16. This should help. Downloadit here: http://hub.am/1f9lUtW
- 17. Don’t Send an emailif you haven’t tested it first. 3
- 18. Don’t Send an emailif you haven’t tested it first. (There’s no ‘undo’ button.) 3
- 19. 3 Do Testyour emails out on as many clients as possible.
- 21. Your emails couldlook different on all of these.
- 22.
- 23. Don’t Copy/paste HTML from MicrosoftWord. (It won’t render correctly.) 4
- 24. 4 Do Copy/pastefrom TextEdit or Notepad.
- 25. These programs nix their own HTMLand just keep yours.
- 26. Don’t Embed JavaScript inan email. 5
- 27. Don’t Embed JavaScript inan email. (It won’t work.) 5
- 28.
- 29. 5 Do Takea screenshot and hyperlink the image.
- 30.
- 31. Don’t Put a formin an email. 6
- 32. Don’t Put a formin an email. (Like YouTube videos, it won’t work.) 6
- 33. 6 Do Sendtraffic to landing pages using CTAs & hyperlinks.
- 34.
- 35. Don’t Work directly offyour original copy. 7
- 36. Don’t Work directly offyour original copy. (There’s no ‘undo’ button.) 7
- 37. 7 Do Makea backup copy of anything you’re changing.
- 38. Clone the pageor email first, then make changes.
- 39. Don’t Break the rulesof HTML hierarchy. 8
- 40.
- 41.
- 43.
- 44.
- 45. This could cause long-termproblems.
- 46. This could cause long-termproblems. (Seriously. Don’t do it.)
- 47. 8 Do Giveeverything the appropriate hierarchy.
- 48.
- 49. Don’t Make changes without knowinghow many pages it affects. 9
- 50. Changing your logo on one pagecould affect ALL your pages.
- 51. 9 Do Consulta designer before making big changes.
- 52. 9 Do Consulta designer before making big changes. (If you don’t know what a “big change” is, ask a designer first.)
- 53. Don’t Delete code ifyou’re not sure what it does. 10
- 54.
- 55. 10 Do Learnyour HTML basics before diving in head first.
- 56. HTML Hacks for Marketers:Decoded Click to download: http://hub.am/1f9lUtW
- 57.