SlideShare a Scribd company logo
Customer Relationship Management A Databased Approach V. Kumar Werner J. Reinartz Instructor’s Presentation Slides
Chapter One ,[object Object],[object Object]
Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing-definition ,[object Object],[object Object]
Link Between CRM and Database Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],DB CRM
CRM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Link Between CRM and Customer Value ,[object Object],[object Object]
Using Customer Value  for Marketing Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conceptualizations of CRM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Components of CRM from a Business Strategy Perspective ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],C R M
Components of CRM from a  Business Strategy Perspective (contd.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Relevance of CRM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Changes with respect to Consumers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Time Scarcity and Value Consciousness- Example Average waiting time (in seconds) after which calls are abandoned by customers   Source: : Merchants International Call Center Report Figure shows that customers are less and less satisfied with the treatment they get from corporate call centers.  The average time after which calls are abandoned fell by about 19% in just one year.
Declining Customer Satisfaction- Example   (American Customer Satisfaction Index) with products and services  Source : http://www.theacsi.org, University of Michigan
Changes with respect to Consumers (contd.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Decreasing Customer Loyalty- Example Number of financial service providers Source : Unidex Report   Number of different financial service providers that respondents are associated with
Changes with respect to the Marketplace ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product Parity of Grocery Private Label (US) ,[object Object]
Changes with respect to  Data Storage Technology ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Changes with respect to Marketing Function ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Changes with respect to Marketing Function (contd.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Implications of Changes in Business Environment ,[object Object],[object Object],[object Object],[object Object]
Data Based Customer Value Management ,[object Object],[object Object],[object Object],[object Object]
Benefits of Data Based Customer Value  Management Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits of Data Based Customer Value  Management approach (contd.) ,[object Object],[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object]

More Related Content

What's hot

UNIT - 4 CRM PLANNING AND IMPLEMENTATION
UNIT - 4 CRM PLANNING AND IMPLEMENTATIONUNIT - 4 CRM PLANNING AND IMPLEMENTATION
UNIT - 4 CRM PLANNING AND IMPLEMENTATION
VARUN KESAVAN
 
Crm in service industry
Crm in service industryCrm in service industry
Crm in service industryvsips
 
Session 2 evolution of crm
Session 2 evolution of crmSession 2 evolution of crm
Session 2 evolution of crmDelwin Arikatt
 
Customer relationship management (crm)
Customer relationship management (crm)Customer relationship management (crm)
Customer relationship management (crm)
Babasab Patil
 
Customer relationship management
Customer relationship managementCustomer relationship management
Customer relationship managementAsad Ullah
 
evaluation & control of sales personnel
evaluation & control of sales personnelevaluation & control of sales personnel
evaluation & control of sales personnel
Rohit K.
 
CRM Concepts
CRM Concepts CRM Concepts
CRM Concepts
Saurabh Sharma
 
Crm unit 4 crm planning and implementation
Crm unit 4 crm planning and implementationCrm unit 4 crm planning and implementation
Crm unit 4 crm planning and implementation
Ganesha Pandian
 
Customer Relationship Management unit 3 crm structures
Customer Relationship Management unit 3 crm structuresCustomer Relationship Management unit 3 crm structures
Customer Relationship Management unit 3 crm structures
Ganesha Pandian
 
E CRM
E CRME CRM
E CRM
raveenar22
 
The Basics Of CRM
The Basics Of CRMThe Basics Of CRM
The Basics Of CRM
Amal Biswas
 
Customer relationship management
Customer relationship managementCustomer relationship management
Customer relationship managementOmkareshwar Banore
 
Introduction to crm
Introduction to crmIntroduction to crm
Introduction to crm
Prateek Jain
 
Customer Relationship Management
Customer Relationship ManagementCustomer Relationship Management
Customer Relationship Management
Mishaalhk
 

What's hot (20)

E Crm
E CrmE Crm
E Crm
 
UNIT - 4 CRM PLANNING AND IMPLEMENTATION
UNIT - 4 CRM PLANNING AND IMPLEMENTATIONUNIT - 4 CRM PLANNING AND IMPLEMENTATION
UNIT - 4 CRM PLANNING AND IMPLEMENTATION
 
Crm in service industry
Crm in service industryCrm in service industry
Crm in service industry
 
Crm cycle
Crm cycleCrm cycle
Crm cycle
 
E-CRM
E-CRME-CRM
E-CRM
 
Session 2 evolution of crm
Session 2 evolution of crmSession 2 evolution of crm
Session 2 evolution of crm
 
Customer relationship management (crm)
Customer relationship management (crm)Customer relationship management (crm)
Customer relationship management (crm)
 
Customer relationship management
Customer relationship managementCustomer relationship management
Customer relationship management
 
Customer Relationship Management
Customer Relationship ManagementCustomer Relationship Management
Customer Relationship Management
 
Crm new1
Crm new1Crm new1
Crm new1
 
evaluation & control of sales personnel
evaluation & control of sales personnelevaluation & control of sales personnel
evaluation & control of sales personnel
 
CRM Concepts
CRM Concepts CRM Concepts
CRM Concepts
 
Crm unit 4 crm planning and implementation
Crm unit 4 crm planning and implementationCrm unit 4 crm planning and implementation
Crm unit 4 crm planning and implementation
 
Crm ppt
Crm pptCrm ppt
Crm ppt
 
Customer Relationship Management unit 3 crm structures
Customer Relationship Management unit 3 crm structuresCustomer Relationship Management unit 3 crm structures
Customer Relationship Management unit 3 crm structures
 
E CRM
E CRME CRM
E CRM
 
The Basics Of CRM
The Basics Of CRMThe Basics Of CRM
The Basics Of CRM
 
Customer relationship management
Customer relationship managementCustomer relationship management
Customer relationship management
 
Introduction to crm
Introduction to crmIntroduction to crm
Introduction to crm
 
Customer Relationship Management
Customer Relationship ManagementCustomer Relationship Management
Customer Relationship Management
 

Viewers also liked

Crm chapter2
Crm chapter2Crm chapter2
Crm chapter2
Sufyan Sarwar
 
Chapter 11 Customer Relationship Management
Chapter 11 Customer Relationship ManagementChapter 11 Customer Relationship Management
Chapter 11 Customer Relationship Managementjread123
 
Chapter 5 DIGITAL MARKETING
Chapter 5 DIGITAL MARKETINGChapter 5 DIGITAL MARKETING
Chapter 5 DIGITAL MARKETING
NUR AQILAH ZAINUDIN
 
Chapter 11 crm
Chapter 11 crmChapter 11 crm
Chapter 11 crm
ashleyegann
 
Microsoft power point the future of direct marketing
Microsoft power point   the future of direct marketingMicrosoft power point   the future of direct marketing
Microsoft power point the future of direct marketing
Rachel Aldighieri
 
05) marketing research design
05) marketing research design05) marketing research design
05) marketing research designSyed Osama Rizvi
 
What are pros and cons of database marketing?
What are pros and cons of database marketing?What are pros and cons of database marketing?
What are pros and cons of database marketing?
Sameer Mathur
 
Customer Relationship Management
Customer Relationship Management Customer Relationship Management
Customer Relationship Management
Rizwan Qamar
 
Developing a Successful Direct Marketing Plan
Developing a Successful Direct Marketing PlanDeveloping a Successful Direct Marketing Plan
Developing a Successful Direct Marketing Plan
patmcgraw
 
Database Marketing & CRM: Challenges and Opportunities
Database Marketing & CRM: Challenges and OpportunitiesDatabase Marketing & CRM: Challenges and Opportunities
Database Marketing & CRM: Challenges and Opportunities
Promotion Marketing Association, Inc.
 
Database Marketing
Database MarketingDatabase Marketing
Database MarketingDinhoals
 
How to be more creative in Direct Marketing
How to be more creative in Direct MarketingHow to be more creative in Direct Marketing
How to be more creative in Direct Marketing
David Bell
 
Database Marketing
Database MarketingDatabase Marketing
Database Marketing
Akhil Gupta
 
Database marketing
Database marketingDatabase marketing
Database marketingPaul Uthup
 
Marketing Research Design
Marketing Research DesignMarketing Research Design
Marketing Research Design
Asia Pacific Marketing Institute
 
DATA WAREHOUSING AND DATA MINING
DATA WAREHOUSING AND DATA MININGDATA WAREHOUSING AND DATA MINING
DATA WAREHOUSING AND DATA MINING
Lovely Professional University
 
DATA WAREHOUSING
DATA WAREHOUSINGDATA WAREHOUSING
DATA WAREHOUSING
King Julian
 

Viewers also liked (20)

Crm chapter2
Crm chapter2Crm chapter2
Crm chapter2
 
Chapter 11 Customer Relationship Management
Chapter 11 Customer Relationship ManagementChapter 11 Customer Relationship Management
Chapter 11 Customer Relationship Management
 
Chapter 5 DIGITAL MARKETING
Chapter 5 DIGITAL MARKETINGChapter 5 DIGITAL MARKETING
Chapter 5 DIGITAL MARKETING
 
Chapter 11 crm
Chapter 11 crmChapter 11 crm
Chapter 11 crm
 
Microsoft power point the future of direct marketing
Microsoft power point   the future of direct marketingMicrosoft power point   the future of direct marketing
Microsoft power point the future of direct marketing
 
05) marketing research design
05) marketing research design05) marketing research design
05) marketing research design
 
What are pros and cons of database marketing?
What are pros and cons of database marketing?What are pros and cons of database marketing?
What are pros and cons of database marketing?
 
Customer Relationship Management
Customer Relationship Management Customer Relationship Management
Customer Relationship Management
 
Developing a Successful Direct Marketing Plan
Developing a Successful Direct Marketing PlanDeveloping a Successful Direct Marketing Plan
Developing a Successful Direct Marketing Plan
 
Database Marketing
Database MarketingDatabase Marketing
Database Marketing
 
Database Marketing & CRM: Challenges and Opportunities
Database Marketing & CRM: Challenges and OpportunitiesDatabase Marketing & CRM: Challenges and Opportunities
Database Marketing & CRM: Challenges and Opportunities
 
Database Marketing
Database MarketingDatabase Marketing
Database Marketing
 
How to be more creative in Direct Marketing
How to be more creative in Direct MarketingHow to be more creative in Direct Marketing
How to be more creative in Direct Marketing
 
Database Marketing
Database MarketingDatabase Marketing
Database Marketing
 
Database marketing
Database marketingDatabase marketing
Database marketing
 
Tools of direct marketing
Tools of direct marketingTools of direct marketing
Tools of direct marketing
 
Marketing Research Design
Marketing Research DesignMarketing Research Design
Marketing Research Design
 
Chapter5
Chapter5Chapter5
Chapter5
 
DATA WAREHOUSING AND DATA MINING
DATA WAREHOUSING AND DATA MININGDATA WAREHOUSING AND DATA MINING
DATA WAREHOUSING AND DATA MINING
 
DATA WAREHOUSING
DATA WAREHOUSINGDATA WAREHOUSING
DATA WAREHOUSING
 

Similar to Chapter 1: CRM, Database Marketing and Customer Value

MIS 13 Customer Relationship Management
MIS 13 Customer Relationship ManagementMIS 13 Customer Relationship Management
MIS 13 Customer Relationship Management
Tushar B Kute
 
Unit I introduction to CRM .pptx
Unit I introduction to CRM .pptxUnit I introduction to CRM .pptx
Unit I introduction to CRM .pptx
RamprasadMusunuri
 
Customer Relationship Management
Customer Relationship ManagementCustomer Relationship Management
Customer Relationship Management
Harry Suryahadi
 
Cenco marketing the future of marketing_ mohan
Cenco  marketing  the future of marketing_ mohanCenco  marketing  the future of marketing_ mohan
Cenco marketing the future of marketing_ mohanluis rebolledo
 
Unit I introduction to CRM.pptx
Unit I introduction to CRM.pptxUnit I introduction to CRM.pptx
Unit I introduction to CRM.pptx
RamprasadMusunuri
 
ch01 CRM DB Mktg and CV.ppt
ch01 CRM DB Mktg and CV.pptch01 CRM DB Mktg and CV.ppt
ch01 CRM DB Mktg and CV.ppt
SrikantKapoor1
 
Customer relationship managment
Customer relationship managmentCustomer relationship managment
Customer relationship managment
Dr. Sapna Dadwal
 
Customer Relationship Marketing CRM
Customer Relationship Marketing CRMCustomer Relationship Marketing CRM
Customer Relationship Marketing CRM
DR. SHAJAHAN mba phd
 
ch03 Customer Relationship Management.ppt
ch03 Customer Relationship Management.pptch03 Customer Relationship Management.ppt
ch03 Customer Relationship Management.ppt
drabdulqayyumait
 
Session 1 2 Cost Of Acquiring Customers
Session 1 2    Cost Of  Acquiring  CustomersSession 1 2    Cost Of  Acquiring  Customers
Session 1 2 Cost Of Acquiring CustomersPraveen Vodnala
 
coMMERCE rELATED fILE mANAGEMENT sCIENCES.pptx
coMMERCE rELATED fILE mANAGEMENT sCIENCES.pptxcoMMERCE rELATED fILE mANAGEMENT sCIENCES.pptx
coMMERCE rELATED fILE mANAGEMENT sCIENCES.pptx
Sameer63064
 
Customer Relationship Management
Customer Relationship ManagementCustomer Relationship Management
Customer Relationship Management
PriyaRamalingam5493
 
crmnew-160425095952.pdf
crmnew-160425095952.pdfcrmnew-160425095952.pdf
crmnew-160425095952.pdf
etebarkhmichale
 
Customer relationship management
Customer relationship management Customer relationship management
Customer relationship management
Mohit Yadav
 
Audience relationship management
Audience relationship managementAudience relationship management
Audience relationship managementSumit Malhotra
 
Customer loyalty and technology as crm tool
Customer loyalty and technology as crm toolCustomer loyalty and technology as crm tool
Customer loyalty and technology as crm toolAjit Singh
 

Similar to Chapter 1: CRM, Database Marketing and Customer Value (20)

CRM
CRMCRM
CRM
 
Crm
CrmCrm
Crm
 
MIS 13 Customer Relationship Management
MIS 13 Customer Relationship ManagementMIS 13 Customer Relationship Management
MIS 13 Customer Relationship Management
 
Unit I introduction to CRM .pptx
Unit I introduction to CRM .pptxUnit I introduction to CRM .pptx
Unit I introduction to CRM .pptx
 
Customer Relationship Management
Customer Relationship ManagementCustomer Relationship Management
Customer Relationship Management
 
Cenco marketing the future of marketing_ mohan
Cenco  marketing  the future of marketing_ mohanCenco  marketing  the future of marketing_ mohan
Cenco marketing the future of marketing_ mohan
 
Unit I introduction to CRM.pptx
Unit I introduction to CRM.pptxUnit I introduction to CRM.pptx
Unit I introduction to CRM.pptx
 
ch01 CRM DB Mktg and CV.ppt
ch01 CRM DB Mktg and CV.pptch01 CRM DB Mktg and CV.ppt
ch01 CRM DB Mktg and CV.ppt
 
3e779 Module I
3e779 Module I3e779 Module I
3e779 Module I
 
Customer relationship managment
Customer relationship managmentCustomer relationship managment
Customer relationship managment
 
Customer Relationship Marketing CRM
Customer Relationship Marketing CRMCustomer Relationship Marketing CRM
Customer Relationship Marketing CRM
 
ch03 Customer Relationship Management.ppt
ch03 Customer Relationship Management.pptch03 Customer Relationship Management.ppt
ch03 Customer Relationship Management.ppt
 
Session 1 2 Cost Of Acquiring Customers
Session 1 2    Cost Of  Acquiring  CustomersSession 1 2    Cost Of  Acquiring  Customers
Session 1 2 Cost Of Acquiring Customers
 
coMMERCE rELATED fILE mANAGEMENT sCIENCES.pptx
coMMERCE rELATED fILE mANAGEMENT sCIENCES.pptxcoMMERCE rELATED fILE mANAGEMENT sCIENCES.pptx
coMMERCE rELATED fILE mANAGEMENT sCIENCES.pptx
 
Customer Relationship Management
Customer Relationship ManagementCustomer Relationship Management
Customer Relationship Management
 
crmnew-160425095952.pdf
crmnew-160425095952.pdfcrmnew-160425095952.pdf
crmnew-160425095952.pdf
 
Customer relationship management
Customer relationship management Customer relationship management
Customer relationship management
 
Audience relationship management
Audience relationship managementAudience relationship management
Audience relationship management
 
Customer loyalty and technology as crm tool
Customer loyalty and technology as crm toolCustomer loyalty and technology as crm tool
Customer loyalty and technology as crm tool
 
Crm & you
Crm & youCrm & you
Crm & you
 

More from itsvineeth209

Evolution,Drivers Of Indian Retail
Evolution,Drivers Of Indian RetailEvolution,Drivers Of Indian Retail
Evolution,Drivers Of Indian Retailitsvineeth209
 
Intro To Tretailing 6.2.09
Intro To Tretailing 6.2.09Intro To Tretailing 6.2.09
Intro To Tretailing 6.2.09itsvineeth209
 
Indian Retail Sector
Indian Retail SectorIndian Retail Sector
Indian Retail Sectoritsvineeth209
 
Rm 10 Report Writing 2
Rm   10   Report Writing 2Rm   10   Report Writing 2
Rm 10 Report Writing 2itsvineeth209
 
Rm 6 Sampling Design
Rm   6   Sampling DesignRm   6   Sampling Design
Rm 6 Sampling Designitsvineeth209
 
Rm 1 Intro Types Research Process
Rm   1   Intro Types   Research ProcessRm   1   Intro Types   Research Process
Rm 1 Intro Types Research Processitsvineeth209
 
Rm 5 Methods Of Data Collection
Rm   5   Methods Of Data CollectionRm   5   Methods Of Data Collection
Rm 5 Methods Of Data Collectionitsvineeth209
 
Rm 4 Research Design
Rm   4   Research DesignRm   4   Research Design
Rm 4 Research Designitsvineeth209
 
Rm 2 Problem Identification
Rm   2   Problem IdentificationRm   2   Problem Identification
Rm 2 Problem Identificationitsvineeth209
 
Transportation Problem
Transportation ProblemTransportation Problem
Transportation Problemitsvineeth209
 
Transportation Problem
Transportation ProblemTransportation Problem
Transportation Problemitsvineeth209
 
Procedure Of Simplex Method
Procedure Of Simplex MethodProcedure Of Simplex Method
Procedure Of Simplex Methoditsvineeth209
 
North West Corner Rule
North   West Corner RuleNorth   West Corner Rule
North West Corner Ruleitsvineeth209
 

More from itsvineeth209 (20)

Green Marketing
Green MarketingGreen Marketing
Green Marketing
 
Evolution,Drivers Of Indian Retail
Evolution,Drivers Of Indian RetailEvolution,Drivers Of Indian Retail
Evolution,Drivers Of Indian Retail
 
Intro To Tretailing 6.2.09
Intro To Tretailing 6.2.09Intro To Tretailing 6.2.09
Intro To Tretailing 6.2.09
 
Indian Retail Sector
Indian Retail SectorIndian Retail Sector
Indian Retail Sector
 
Sampling Design
Sampling DesignSampling Design
Sampling Design
 
Sampling Design
Sampling DesignSampling Design
Sampling Design
 
Rm 10 Report Writing 2
Rm   10   Report Writing 2Rm   10   Report Writing 2
Rm 10 Report Writing 2
 
Rm 6 Sampling Design
Rm   6   Sampling DesignRm   6   Sampling Design
Rm 6 Sampling Design
 
Rm 1 Intro Types Research Process
Rm   1   Intro Types   Research ProcessRm   1   Intro Types   Research Process
Rm 1 Intro Types Research Process
 
Rm 5 Methods Of Data Collection
Rm   5   Methods Of Data CollectionRm   5   Methods Of Data Collection
Rm 5 Methods Of Data Collection
 
Rm 3 Hypothesis
Rm   3   HypothesisRm   3   Hypothesis
Rm 3 Hypothesis
 
Research Design
Research DesignResearch Design
Research Design
 
Rm 4 Research Design
Rm   4   Research DesignRm   4   Research Design
Rm 4 Research Design
 
Rm 2 Problem Identification
Rm   2   Problem IdentificationRm   2   Problem Identification
Rm 2 Problem Identification
 
Vam
VamVam
Vam
 
Transportation Problem
Transportation ProblemTransportation Problem
Transportation Problem
 
Transportation Problem
Transportation ProblemTransportation Problem
Transportation Problem
 
Simplex Method
Simplex MethodSimplex Method
Simplex Method
 
Procedure Of Simplex Method
Procedure Of Simplex MethodProcedure Of Simplex Method
Procedure Of Simplex Method
 
North West Corner Rule
North   West Corner RuleNorth   West Corner Rule
North West Corner Rule
 

Recently uploaded

ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).pptENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
zechu97
 
The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...
awaisafdar
 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
SynapseIndia
 
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
taqyed
 
anas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanas about venice for grade 6f about venice
anas about venice for grade 6f about venice
anasabutalha2013
 
The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...
balatucanapplelovely
 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
Operational Excellence Consulting
 
Improving profitability for small business
Improving profitability for small businessImproving profitability for small business
Improving profitability for small business
Ben Wann
 
Memorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.pptMemorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.ppt
seri bangash
 
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdfMeas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
dylandmeas
 
Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
sarahvanessa51503
 
Buy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star ReviewsBuy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star Reviews
usawebmarket
 
3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx
tanyjahb
 
Cracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptxCracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptx
Workforce Group
 
Skye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto AirportSkye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto Airport
marketingjdass
 
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdfSearch Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Arihant Webtech Pvt. Ltd
 
LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024
Lital Barkan
 
amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05
marketing317746
 
5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer
ofm712785
 
Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
RajPriye
 

Recently uploaded (20)

ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).pptENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
ENTREPRENEURSHIP TRAINING.ppt for graduating class (1).ppt
 
The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...
 
Premium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern BusinessesPremium MEAN Stack Development Solutions for Modern Businesses
Premium MEAN Stack Development Solutions for Modern Businesses
 
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
一比一原版加拿大渥太华大学毕业证(uottawa毕业证书)如何办理
 
anas about venice for grade 6f about venice
anas about venice for grade 6f about veniceanas about venice for grade 6f about venice
anas about venice for grade 6f about venice
 
The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...The effects of customers service quality and online reviews on customer loyal...
The effects of customers service quality and online reviews on customer loyal...
 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
 
Improving profitability for small business
Improving profitability for small businessImproving profitability for small business
Improving profitability for small business
 
Memorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.pptMemorandum Of Association Constitution of Company.ppt
Memorandum Of Association Constitution of Company.ppt
 
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdfMeas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
 
Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
 
Buy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star ReviewsBuy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star Reviews
 
3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx
 
Cracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptxCracking the Workplace Discipline Code Main.pptx
Cracking the Workplace Discipline Code Main.pptx
 
Skye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto AirportSkye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto Airport
 
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdfSearch Disrupted Google’s Leaked Documents Rock the SEO World.pdf
Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf
 
LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024
 
amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05amptalk_RecruitingDeck_english_2024.06.05
amptalk_RecruitingDeck_english_2024.06.05
 
5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer
 
Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
 

Chapter 1: CRM, Database Marketing and Customer Value

  • 1. Customer Relationship Management A Databased Approach V. Kumar Werner J. Reinartz Instructor’s Presentation Slides
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. Time Scarcity and Value Consciousness- Example Average waiting time (in seconds) after which calls are abandoned by customers Source: : Merchants International Call Center Report Figure shows that customers are less and less satisfied with the treatment they get from corporate call centers. The average time after which calls are abandoned fell by about 19% in just one year.
  • 15. Declining Customer Satisfaction- Example (American Customer Satisfaction Index) with products and services Source : http://www.theacsi.org, University of Michigan
  • 16.
  • 17. Decreasing Customer Loyalty- Example Number of financial service providers Source : Unidex Report Number of different financial service providers that respondents are associated with
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.

Editor's Notes

  1. Source: Information Resources, Sloan Management Review, BCG Analysis