The document discusses key concepts around customer value, satisfaction, relationship marketing, and customer relationship management from a marketing principles textbook chapter. It defines customer value as the benefits received from a product relative to the costs. Customer satisfaction is the degree to which a product meets customer expectations. Relationship marketing focuses on developing long-term relationships with profitable customers. Customer relationship management involves all activities to establish, develop, and maintain customer sales.
Market, definition of Marketing, Scopes of Marketing, Nature of Marketing, Functions of Marketing, Marketing vs. selling, Roles and Functions of Marketing Manager Marketing Environment and much more.
Chapter 1 DEFINING MARKETING FOR THE 21st CENTURYNishant Agrawal
DEFINING MARKETING FOR THE 21st CENTURY
WHAT IS MARKETED?
DEMAND STATES
Core MARKETING CONCEPTS
MARKETING CONCEPTS
Company orientation
Towards marketplace
COMPANY ORIENTATION
Holistic Marketing Concept
Understand four Ps (Marketing Mix)
MARKETING TASKS
This is Part one Of Principles of Marketing Management:
Fundamentals of Marketing
Marketing Mix
Customer Value
Product Life Cycle
Segmentation
Targeting
Positioning
Branding
Personal Selling & Salesmanship
DAGMAR
Market, definition of Marketing, Scopes of Marketing, Nature of Marketing, Functions of Marketing, Marketing vs. selling, Roles and Functions of Marketing Manager Marketing Environment and much more.
Chapter 1 DEFINING MARKETING FOR THE 21st CENTURYNishant Agrawal
DEFINING MARKETING FOR THE 21st CENTURY
WHAT IS MARKETED?
DEMAND STATES
Core MARKETING CONCEPTS
MARKETING CONCEPTS
Company orientation
Towards marketplace
COMPANY ORIENTATION
Holistic Marketing Concept
Understand four Ps (Marketing Mix)
MARKETING TASKS
This is Part one Of Principles of Marketing Management:
Fundamentals of Marketing
Marketing Mix
Customer Value
Product Life Cycle
Segmentation
Targeting
Positioning
Branding
Personal Selling & Salesmanship
DAGMAR
In this presentation, we will discuss in details about 17 fundamental principles of selling and marketing, by knowing the real need of the customers and perception of the customer towards the brand.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit:
http://www.welingkaronline.org/distance-learning/online-mba.html
In the Business Perspectives for Emerging Markets 2012-2017 Report from GIA, 431 large and mid-sized companies reveal their true goals and intentions. This presentation shows selected slides from a GIA white paper. To download the entire white paper that you are interested in, please visit http://bit.ly/GIAinsightWP
1. 70% say they want to gain a foothold for long term success
2. 51% say they were keen to gain global market share
3. 4 out of 10 have followed their customers to Emerging Markets
4. A third are looking for growth outside established markets with lackluster growth and profits
5. 1 out of 4 are keen to diversify their risks, as well as tap into short to medium term profits and growth
6. Only 17% said it was to lower supply costs
Many still favor BRIC countries as their top focus between 2012 and 2017, with similar emphasis on individual markets across 10 industries.
However, 91% admit to wanting to have done things differently in their Emerging Market strategies. The main regrets are not adapting more to local conditions, not entering sooner and not acquiring better market intelligence.
Over half say that information on Emerging Markets is not readily available in their organizations, with three out of four doubting the accuracy and completeness of the information that they do have.
Download the Business Perspectives for Emerging Markets 2012-2017 Report (Global Results) from GIA, to find out how companies say they will tackle Emerging Markets and what they see as the success factors and threats for their individual industries. The wide ranging Emerging Markets survey covered questions such as:
- How do you define Emerging Markets in your company?
- Which are the top Emerging Markets for your industry over the next five years?
- What key factors will determine whether foreign companies succeed in Emerging Markets?
- What are the biggest threats to succeeding in Emerging Markets?
- What are your company’s main reasons for investing in Emerging Markets?
- What share of your company’s global revenue do you expect to come from Emerging Markets?
- Which one aspect of your Emerging Markets strategy would you go back and change if you could?
Industries covered include: Manufacturing & Industrial; Telecommunication, Technology & Media; Professional & Business Services; Financial Services; Consumer & Retail; Pharmaceuticals & Healthcare; Energy, Resources & Environment; Automotive; Chemicals; Logistics & Transportation.
Everyone is on the Marketing Team (Event Marketing for Film Festivals)Christopher Holland
In the language of film festivals: “If the house is packed, programming did a great job. If the seats are empty, marketing must have screwed up.”
Specialization and the compartmentalization of duties in any company — film festivals being no exception — disguise the fact that every decision you make about your event affects how the members of your audience see you. That means that every decision is a marketing decision, and every person who works for you must be aware of the marketing impact their actions have. Everyone, whether they want to admit it or not, is on the marketing team.
Want a sneak peek? Here are a few examples of tidbits we’ve learned:
* Programming is marketing. You must show movies that YOUR audience wants to see, and accept the fact that “good programming” may defy your own tastes and the tastes of others.
* Customer service is marketing. When it comes to new customers, trusted word of mouth has the power to override your other marketing efforts, so treat everyone well.
* Other areas traditionally not thought of as marketing that really are: budgeting, education, sponsorship…
You will also learn key concepts and ways to bring your entire staff onto the marketing bandwagon (and keep them happy once they are on board)!
Digital marketing is vague and changes every day; there aren’t a ton of hard and fast rules. We’re all learning as we go. However, our goal remains a very basic, human one: connecting with people and inspiring feelings within them. Regardless of any changes in technology or fancy, shiny tools that come along, that core goal remains the same. Join Matt Byrd, Senior Email Marketing Manager at Litmus, as he discusses the skills and tools digital marketers need keep a solid foot on the ever-changing landscape of digital marketing. You’ll walk away well-versed in methods for thinking critically to build modern marketing skills and competency, regardless of your professional background.
Focus on customers the psychology of buying behaviour1STOUTSOURCE LTD
This presentation covers how to deal with customers and looks at the psychology of buying behavior and demographics. This presentation is from a series at the www.1stoutsource.com community forum search us out and call in.
22 Influencer Marketing Ideas from Influential MarketersPlacester
We've known all along how important influencer marketing is in shaping the opinions and behaviors of our ideal customer, the challenge for most has been how to cultivate influencers to grow your network. To find out more about this powerful form of marketing take a look at what we created with content marketing superstar Barry Feldman (influencer) and 22 of the most influential marketers around, Ann Handley, Jay Baer, Marcus Sheridan, Jeff Bullas, Joe Pulizzi, Lee Odden, Joe Chernov, Robert Rose, Mark Schaefer, Doug Kessler, Ardath Albee and More. From the team at Placester - Seth Price
CREATING CUSTOMER value, satisfaction and loyaltySajjad Sayed
Presentation, CREATING CUSTOMER value, satisfaction and loyalty, help the students to understand core concepts of how to make customer crazy to your products and offerings.
Customer Loyalty Part 3 - Customer Experience (CX)Gail Carson
Be realistic about how you define your CX success range – the range where your products and services comfortably add value to meet your prospects’ and clients’ needs and expectations. Create a great CX strategy that works in concert with brand equity programs, and you’ll build the loyalty you need.
Management
13 Teams
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Average talent teams that get along well with each other are more productive than gifted teams that don’t get along. It doesn’t matter how well a team with low emotional intelligence is in control of the numbers. They can’t even decide what to try to do.
14 Stress
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Difficulties at work and in our relationships put us under stress. Stress makes it difficult for us to find solutions to problems. When we can’t find solutions to problems, we get more stressed. To get rid of this dead end, we need to know how to manage our stressful situations.
15 Marriage
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The secret of long and happy marriages is sincerity in your feelings. If your marriage was not built on this basis of intimacy from the very beginning, it will begin to crack over the years. Even small problems become unsolvable. You have to be emotionally open at the beginning of the road.
16 Leadership
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Leadership does not mean dominance. Leading your colleagues to a common goal and making them believe in the reality of this purpose. Successful leaders are those who can keep their team’s motivation alive for many years. You have to make them desire the work to be done.
17. Emotions Are All Normal
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Anger, hatred, love, happiness… You can understand when and under what circumstances these feelings will emerge by following yourself. You may have these feelings depending on how you interpret the events you encounter. The important thing is to be able to react independently of your feelings. You may find yourself making promises that you cannot keep because you are happy, or you may resort to violence when you are angry.
18/ Being able to Express Your Emotions
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Not everyone’s level of empathy can be very good. You may be in a difficult situation immediately. You may feel bad, but people may not understand it. In these situations, you may need to express your feelings a little more directly.
19/You Are Not Your Emotions
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Keep doing what you need to do, no matter how you feel. Success is achieved by people who cannot give up no matter what their feelings and thoughts are. Don’t let your feelings affect your actions.
20/ Timing
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As soon as you feel a different emotion, try to think before you act. Because emotional intelligence moves faster than rational intelligence, it can make you act irrationally and make you say any unnecessary words.
Thanks for reading
~ 𝗧𝗼𝗻𝗴𝘀𝗮 𝗚𝘂𝘆
Book:- https://amzn.to/3XsVTz2.
13 Teams
__
Average talent teams that get along well with each other are more productive than gifted teams that don’t get along. It doesn’t matter how well a team with low emotional intelligence is in control of the numbers. They can’t even decide what to try to do.
14 Stress
___
Difficulties at work and in our relationships put us under stress. Stress makes it difficult for us to find solutions to problems. When we can’t find solutions to problems, we get more stressed. To get rid of this dead end, we need to know how to manage our
Strategic Planning And Budgeting Part 2: Alignment, Budgeting, and ResourcesKenny Ong
ABF Budgeting, Forecasting and Financial Planning Conference, Feb 2009
*Understanding what strategic planning is and why it is important
*Clarify the difference between vision, mission statement, goals and objectives
*The external environment: The need to understand the economic cycle
*Tying the strategic plan to the budget
*Cost Reduction methods and advice
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
2. Principles of Marketing Chapter 5 Value for Customers Customer Value Customer Satisfaction Relationship Marketing Customer Relationship Management (CRM) Customers are the reason to be for Markekting. No customers, no marketing. Goals Concepts Key words Case Studies Practical examples Q&A
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4. Goals Concepts Key words Case Studies Practical examples Q&A Customer Value us the difference between the benefits a customer receives and the total cost incurred from acquiring, using, and disposing of a product. Customer: one who purchases or receives a product or service from a business or merchant, or plans to Principles of Marketing Chapter 5 Value for Customers Customer Value Customer Satisfaction Relationship Marketing Customer Relationship Management (CRM)
5. Goals Concepts Key words Case Studies Practical examples Q&A Customer: one who purchases or receives a product or service from a business or merchant, or plans to Principles of Marketing Chapter 5 Value for Customers Customer Value Customer Satisfaction Relationship Marketing Customer Relationship Management (CRM) Perceived value Perceived Benefits Perceived Costs What will this product deliver for me? For the money I’m paying, what am I getting It’s worth paying certain amount for what I am getting
6. Goals Concepts Key words Case Studies Practical examples Q&A Customer: one who purchases or receives a product or service from a business or merchant, or plans to Principles of Marketing Chapter 5 Value for Customers Customer Value Customer Satisfaction Relationship Marketing Customer Relationship Management (CRM) Customer perceived value Functional benefits Brand benefits Other benefits Customer perceived value Purchase price Other costs Benefits Costs
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8. Customer satisfaction: the degree to which a product meets or exceeds customer expectations. Goals Concepts Key words Case Studies Practical examples Q&A Customer: one who purchases or receives a product or service from a business or merchant, or plans to Principles of Marketing Chapter 5 Value for Customers How was the experience with the product? Customer Value Customer Satisfaction Relationship Marketing Customer Relationship Management (CRM)
9. Customer satisfaction: the degree to which a product meets or exceeds customer expectations. Goals Concepts Key words Case Studies Practical examples Q&A Principles of Marketing Chapter 5 Value for Customers Level of satisfaction Emotional experience Negative Neutral Positive Dissatisfied Defect Satisfied switchable Delighted Loyal Customer Value Customer Satisfaction Relationship Marketing Customer Relationship Management (CRM)
10. Customer satisfaction: the degree to which a product meets or exceeds customer expectations. Goals Concepts Key words Case Studies Practical examples Q&A Principles of Marketing Chapter 5 Value for Customers Loyalty Product Champions Reduced Costs Larger share of wallet Satisfaction= buy again same brand Share the good experience Brands with good customer satisfaction spend less money in other things! Happy customers are willing to buy other products same brand. Customer Value Customer Satisfaction Relationship Marketing Customer Relationship Management (CRM)
11. Customer satisfaction: the degree to which a product meets or exceeds customer expectations. Goals Concepts Key words Case Studies Practical examples Q&A Principles of Marketing Chapter 5 Value for Customers Measuring Customer Satisfaction Surveys Private studies Own studies National Studies etc Customer Value Customer Satisfaction Relationship Marketing Customer Relationship Management (CRM)
15. Customer satisfaction: the degree to which a product meets or exceeds customer expectations. Goals Concepts Key words Case Studies Practical examples Q&A Principles of Marketing Chapter 5 Value for Customers Attachment to a brand Profit Customer service Customer Loyalty: the degree to which a customer will prefer a brand in particular. The rebuy. JOE’s Presentation Customer Value Customer Satisfaction Relationship Marketing Customer Relationship Management (CRM)
17. Customer satisfaction: the degree to which a product meets or exceeds customer expectations. Goals Concepts Key words Case Studies Practical examples Q&A Principles of Marketing Chapter 5 Value for Customers The Value of the Customer THE PARETO RULE . 80/20 80% Profits generated by 20% of customers 60% remaining profits 20% losses Customer Value Customer Satisfaction Relationship Marketing Customer Relationship Management (CRM)
18. Customer satisfaction: the degree to which a product meets or exceeds customer expectations. Goals Concepts Key words Case Studies Practical examples Q&A Principles of Marketing Chapter 5 Value for Customers Customer Lifetime Value (CLV): is the present value of all profits to be earned from a customer Average purchases Profit margin Costs to service that customer Retention rate Firm discount rate Customer Value Customer Satisfaction Relationship Marketing Customer Relationship Management (CRM)
19. Customer satisfaction: the degree to which a product meets or exceeds customer expectations. Goals Concepts Key words Case Studies Practical examples Q&A Principles of Marketing Chapter 5 Value for Customers Customer retention: Companies need to find ways to keep customers, attract new customers, replace customers or get them back Customer Value Customer Satisfaction Relationship Marketing Customer Relationship Management (CRM)
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21. RESEARCH: United Airlines Loyalty programs United Airlines measure to solve the issue with “the guitar” No more than 2 pages. Homework
22. Goals Concepts Key words Case Studies Practical examples Q&A Principles of Marketing Chapter 5 Value for Customers Relationship Marketing: Organizational commitment to develop and enhance long term, mutually beneficial relationships with profitable customers Customer : one who purchases or receives a product or service from a business or merchant, or plans to Customer Value Customer Satisfaction Relationship Marketing Customer Relationship Management (CRM)
23. Goals Concepts Key words Case Studies Practical examples Q&A Principles of Marketing Chapter 5 Value for Customers Customer retention: Organizational commitment to develop and enhance long term, mutually beneficial relationships with profitable customers It’s more expensive to loose a customer than to keep it Customer Value Customer Satisfaction Relationship Marketing Customer Relationship Management (CRM) Cash flow Increase Retention Increase customer loyalty Purchase history Customer relations
24. Goals Concepts Key words Case Studies Practical examples Q&A Principles of Marketing Chapter 5 Value for Customers Customer retention: Organizational commitment to develop and enhance long term, mutually beneficial relationships with profitable customers Focus your marketing on your current customer and the rest will follow Turn your customers into fans Traditional marketing expend money convincing new customers. Relationship marketing expend money keeping the ones already have Customer Value Customer Satisfaction Relationship Marketing Customer Relationship Management (CRM)
26. Goals Concepts Key words Case Studies Practical examples Q&A Principles of Marketing Chapter 5 Value for Customers Customer Relationship Management: all the activities to establish, develop and maintain customer sales. Customer : one who purchases or receives a product or service from a business or merchant, or plans to Who is your customer Know who brings profit Have a conversation Give a customer what they need Create loyalty programs Special software for CRM Customer Value Customer Satisfaction Relationship Marketing Customer Relationship Management (CRM) Technology Loyalty Programs Customization Interaction Differentiation Identification CRM
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28. Goals Concepts Key words Case Studies Practical examples Q&A Principles of Marketing Chapter 5 Value for Customers Customer retention: Organizational commitment to develop and enhance long term, mutually beneficial relationships with profitable customers Customer Value Customer Satisfaction Relationship Marketing Customer Relationship Management (CRM)
29. Customers Customers perceive a value Loyalty is a two way thing Relationship marketing is the key Successful companies have a CRM Department