The document discusses the biological school of thought and provides an overview of the nervous system and brain. It begins by explaining that neurons are the basic unit of the nervous system and how they communicate through synapses and neurotransmitters. It then describes the different parts of the nervous system including the central nervous system, peripheral nervous system, and autonomic nervous system. Finally, it briefly outlines some of the major structures and regions of the brain like the cerebral cortex, limbic system, and how genetics can influence brain development.
Business Market and Business Buyer Behavior - Philip Kotler & Gary Armstrong ...MD Tamal
Business Market and Business Buyer Behavior - Powerpoint presentation,presented by Group C,Department of Finance and Banking-Faculty of Business Studies,University of Barisal.
Thank You for visiting.
Business Market and Business Buyer Behavior - Philip Kotler & Gary Armstrong ...MD Tamal
Business Market and Business Buyer Behavior - Powerpoint presentation,presented by Group C,Department of Finance and Banking-Faculty of Business Studies,University of Barisal.
Thank You for visiting.
Business Markets And Business Buying BehaviorFaHaD .H. NooR
Business Markets
Business Buyer Behavior
The Business Buying Process
E-Procurement: Buying on the Internet
Institutional and Government Markets
Business buyer behavior refers to the buying behavior of the organizations that buy goods and services for use in production of other products and services that are sold, rented, or supplied to others.
Business buying process is the process where business buyers determine which products and services are needed to purchase, and then find, evaluate, and choose among alternative brands
Supplier development is the systematic development of networks of supplier-partners to ensure an appropriate and dependable supply of products and materials that they will resell or use in making their own products
Business Markets And Business Buying BehaviorFaHaD .H. NooR
Business Markets
Business Buyer Behavior
The Business Buying Process
E-Procurement: Buying on the Internet
Institutional and Government Markets
Business buyer behavior refers to the buying behavior of the organizations that buy goods and services for use in production of other products and services that are sold, rented, or supplied to others.
Business buying process is the process where business buyers determine which products and services are needed to purchase, and then find, evaluate, and choose among alternative brands
Supplier development is the systematic development of networks of supplier-partners to ensure an appropriate and dependable supply of products and materials that they will resell or use in making their own products
he nervous system is a network of neurons whose main feature is to generate, modulate and transmit information between all the different parts of the human body. This property enables many important functions of the nervous system, such as regulation of vital body functions (heartbeat, breathing, digestion), sensation and body movements. Ultimately, the nervous system structures preside over everything that makes us human; our consciousness, cognition, behaviour and memories.
The nervous system consists of two divisions;
Central nervous system (CNS) is the integration and command center of the body
Peripheral nervous system (PNS) represents the conduit between the CNS and the body. It is further subdivided into the somatic nervous system (SNS) and the autonomic nervous system (ANS). Cells of the nervous system
Two basic types of cells are present in the nervous system;
Neurons
Glial cellsCells of the nervous system
Two basic types of cells are present in the nervous system;
Neurons
Glial cells
The site where an axon connects to another cell to pass the neural impulse is called a synapse. The synapse doesn't connect to the next cell directly. Instead, the impulse triggers the release of chemicals called neurotransmitters from the very end of an axon. These neurotransmitters bind to the effector cell’s membrane, causing biochemical events to occur within that cell according to the orders sent by the CNS.
There are two types of neurons, named according to whether they send an electrical signal towards or away from the CNS;
Efferent neurons (motor or descending) send neural impulses from the CNS to the peripheral tissues, instructing them how to function.
Afferent neurons (sensory or ascending) conduct impulses from the peripheral tissues to the CNS. These impulses contain sensory information, describing the tissue's environment.Glial cells
Glial cells (Neuroglia); Image:
Astrocyte (Astrocytus); Image:
Glial cells
Neuroglia
1/5
Synonyms: Neuroglia
Glial cells, also called neuroglia or simply glia, are smaller non-excitatory cells that act to support neurons. They do not propagate action potentials. Instead, they myelinate neurons, maintain homeostatic balance, provide structural support, protection and nutrition for neurons throughout the nervous system.
This set of functions is provided for by four different types of glial cells;
Myelinating glia produce the axon-insulating myelin sheath. These are called oligodendrocytes in the CNS and Schwann cells in the PNS. Remember these easily with the mnemonic "COPS" (Central - Oligodendrocytes; Peripheral - Schwann)
Astrocytes (CNS) and satellite glial cells (PNS) both share the function of supporting and protecting neurons.
Other two glial cell types are found in CNS exclusively; microglia are the phagocytes of the CNS and ependymal cells which line the ventricular system of the CNS. The PNS doesn’t have a glial equivalent to microglia as the phagocytic role is performed by macrophages.
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(May 29th, 2024) Advancements in Intravital Microscopy- Insights for Preclini...Scintica Instrumentation
Intravital microscopy (IVM) is a powerful tool utilized to study cellular behavior over time and space in vivo. Much of our understanding of cell biology has been accomplished using various in vitro and ex vivo methods; however, these studies do not necessarily reflect the natural dynamics of biological processes. Unlike traditional cell culture or fixed tissue imaging, IVM allows for the ultra-fast high-resolution imaging of cellular processes over time and space and were studied in its natural environment. Real-time visualization of biological processes in the context of an intact organism helps maintain physiological relevance and provide insights into the progression of disease, response to treatments or developmental processes.
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Salas, V. (2024) "John of St. Thomas (Poinsot) on the Science of Sacred Theol...Studia Poinsotiana
I Introduction
II Subalternation and Theology
III Theology and Dogmatic Declarations
IV The Mixed Principles of Theology
V Virtual Revelation: The Unity of Theology
VI Theology as a Natural Science
VII Theology’s Certitude
VIII Conclusion
Notes
Bibliography
All the contents are fully attributable to the author, Doctor Victor Salas. Should you wish to get this text republished, get in touch with the author or the editorial committee of the Studia Poinsotiana. Insofar as possible, we will be happy to broker your contact.
2. The Nervous System
It starts with an individual nerve cell called a NEURON.
3. Neuroanatomy
Synapse Synapse
Neurotransmitters (chemicals held in terminal
buttons that travel through synaptic gap)
4. How does a Neuron fire?
• Resting Potential: slightly
negative charge.
• Reach the threshold when
enough neurotransmitters
reach dendrites.
• Go into Action Potential.
• All-or-none response.
• Transfer of ions across
axon’s membrane causes
electrical charge.
6. Acetylcholine (ACH)
• Deals with motor
movement and
memory.
• Too much and you
will….
• Too little and you
will…
• Lack of ACH has
been linked to
Alzheimer’s disease.
7. Dopamine
• Deals with motor
movement and
alertness.
• Lack of dopamine
has been linked to
Parkinson’s disease.
• Too much has been
linked to
schizophrenia.
8. Serotonin
• Involved in mood
control.
• Lack of serotonin
has been linked to
clinical depression.
9. Endorphins
• Involved in pain
control.
• Many of our most
addictive drugs deal
with endorphins.
10. Drugs can be…..
• Agonists- make neuron fire
• Antagonists- stop neural firing
• Reuptake Inhibitors- block
reuptake
14. Peripheral Nervous System
• All nerves that are
not encased in bone.
• Everything but the
brain and spinal cord.
• Is divided into two
categories….somatic
and autonomic.
15. Somatic Nervous System
• Controls voluntary
muscle movement.
• Uses motor
(efferent) neurons.
16. Autonomic Nervous System
• Controls the
automatic functions
of the body.
• Divided into two
categories…the
sympathetic and the
parasympathetic
17. Sympathetic Nervous System
• Fight or Flight
Response.
• Automatically
accelerates heart
rate, breathing,
dilates pupils, slows
down digestion.
18. Parasympathetic Nervous System
• Automatically slows
the body down after
a stressful event.
• Heart rate and
breathing slow down,
pupils constrict and
digestion speeds up.
19. Reflexes
• Normally, sensory
(afferent) neurons
take info up through
spine to the brain.
• Some reactions occur
when sensory neurons
reach just the spinal
cord.
• Survival adaptation.
20. The Brain
• Made up of neurons
and glial cells.
• Glial cells support
neural cells.
My wife is my glial cell. She
takes care of me!!!
21. Ways to study the Brain!!!
• Accidents: Phineas
Gage.
22. Lesions
Cutting into the brain and looking for change.
Brain tumors also lesion brain tissue.
23. Less Invasive ways to study the
Brain
• Electroencephalogram
(EEG)
• Computerized Axial
Tomography (CAT)
• Magnetic Resonance
Imaging (MRI)
• Positron Emission
Tomography (PET)
• Functional MRI
24. Brain Structures
• Some scientists
divide the brain up
into three parts.
• Hindbrain
• Midbrain
• Forebrain
26. Pons
• Connects hindbrain,
midbrain and
forebrain together.
• Involved in facial
expressions.
27. Cerebellum
• Located in the back
of our head- means
little brain.
• Coordinates muscle
movements.
• Like tracking a
target.
28. Midbrain
• Coordinates simple
movements with
sensory information.
• Contains the
reticular formation:
arousal and ability to
focus attention.
29. Thalamus
• In Forebrain
• Receives sensory
information and
sends them to
appropriate areas of
forebrain.
• Like a switchboard.
• Everything but smell.
30. Limbic System
• EMOTIONAL
CONTROL CENTER
of the brain.
• Made up of
Hypothalamus,
Amygdala and
Hippocampus.
31. Hypothalamus
• Pea sized in brain, but
plays a not so pea sized
role.
• Body temperature
• Hunger
• Thirst
• Sexual Arousal (libido)
• Endocrine System
32. Hippocampus and Amygdala
• Hippocampus is
involved in memory
processing.
• Amygdala is vital for
our basic emotions.
33. Cerebral Cortex
• Top layer of our
brain.
• Contains wrinkles
called fissures.
• The fissures
increase surface
area of our brain.
• Laid out it would be
about the size of a
large pizza.
34. Hemispheres
• Divided into a left and
right hemisphere.
• Contralateral controlled-left
controls right side of
body and vice versa.
• Brain Lateralization.
• Lefties are better at
spatial and creative tasks.
• Righties are better at
logic.
35. Split-Brain Patients
• Corpus Collosum
attaches the two
hemispheres of
cerebral cortex.
• When removed you
have a split-brain
patient.
36. Areas of the Cerebral Cortex
• Divided into eight lobes,
four in each hemisphere
(frontal, parietal,
occipital and temporal).
• Any area not dealing with
our senses or muscle
movements are called
association areas.
37. Frontal Lobe
• Deals with planning,
maintaining emotional
control and abstract
thought.
• Contains Broca’s Area.
• Broca’s Aphasia.
• Contains Motor
Cortex.
38. Parietal Lobes
• Located at the top
of our head.
• Contains the somato-sensory
cortex.
• Rest are association
areas.
39. Temporal Lobes
• Process sound
sensed by ears.
• Not lateralized.
• Contains Wernicke’s
area.
• Wernicke’s Aphasia.
40. Occipital Lobes
• In the back of our
head.
• Handles visual input
from eyes.
• Right half of each
retina goes to left
occipital lobe and
vice versa.
41. Brain Plasticity
• The ability for our
brains to form new
connections after
the neurons are
damaged.
• The younger you are,
the more plastic
your brain is.
42. Endocrine System
• System of glands
that secrete
hormones.
• Controlled by the
hypothalamus.
• Ovaries and Testes.
• Adrenal Gland
43. Genetics
• Every human cell
contains 46
chromosomes (23 pairs).
• Made up of
deoxyribonucleic acid-
DNA.
• Made up of Genes.
• Made up of nucleotides.
44. Twins
• Best way to really study
genetics because they
come from the same
zygote.
• Bouchard Study
• .69 Correlational
coefficient for IQ tests
of identical twins raised
apart.
• .88 raised together.
45. Chromosomal Abnormalities
• Gender comes from
23rd pair of
chromosomes…men
have XY…woman have
XX.
• Turner’s syndrome is
single X.
• Klinefelter’s syndrome
is extra X…XXY
• Down syndrome….extra
chromosome on 21st
pair.