The document provides an overview of an introductory social psychology lecture. It covers key topics such as social cognition including attitudes and attributions; social influence including conformity and obedience; and social relationships including prejudice, aggression, and altruism. Video examples and classic studies are discussed to illustrate important concepts and findings in social psychology.

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18. Domains / Units of Analysis

19. Scope

20. Why is Social Psychology Important?

21. Focus 1: Relationships

22. Focus 2: Social Influence

23. Focus 3: Leadership

24. Focus 4: Intergroup Relations

32. Attributions Observed Behaviour Internal (Dispositional) Explanation External (Situational) Explanation

34. Attitudes & Behaviour Behaviour Attitudes Situation

36. Behaviour also influences Attitude Behaviour Attitudes Situation

38. Foot-in-the-door Technique IV: 1 st request: “Sign a petition supporting safe driving?” vs. no request ~ 2 weeks later… DV: “Can we place this large, ugly ‘Drive Safely’ sign in your front yard?” Those who had signed the petition were 3 x more likely to agree to the 2nd request. - Freedman & Fraser (1966)

39. Foot-in-the-door Technique Foot-in-the-door technique as used by Scientology Time Magazine, 1991

42. Cognitive Dissonance Model Two inconsistent cognitions (e.g., an attitude and a counter- attitudinal behaviour) State of dissonance Motivation to reduce dissonance Attitude change UNLESS No dissonance No attitude change Change or justify counter- attitudinal behaviour

52. Milgram’s Study

54. Milgram’s Study Depending on subtle changes in conditions, compliance varied b/w 0 & 93%

66. Aggression

68. Game Theory

69. Game Theory

70. Game Theory