Cell viability assays determine the number of living cells in a culture sample. There are several types of assays, including those measuring enzyme activity, membrane permeability, ATP production, DNA synthesis, and metabolic activity. Metabolic assays use tetrazolium salts or Alamar blue that change color when reduced by living cells, allowing quantification with a spectrophotometer. Membrane integrity assays use dyes like propidium iodide to distinguish living from dead cells based on intact versus compromised membranes.