The document discusses the measurement of cell viability and cytotoxicity, defining both terms and outlining various assessment methods including dye exclusion, colorimetric, enzyme release, fluorometric, and luminometric assays. It explains how these methods work, their principles, and specific examples such as the MTT and XTT assays for colorimetric analysis, and the ATP assay for luminometric analysis. Additionally, it provides practice questions for learning about the principles and applications of these assays.