Lars George and Jon Hsieh presented archetypes for common Apache HBase application patterns. They defined archetypes as common architecture patterns extracted from multiple use cases to be repeatable. The presentation covered "good" archetypes that are well-suited to HBase's capabilities, such as storing simple entities, messaging data, and metrics. "Bad" archetypes that are not optimal fits for HBase included using it as a large blob store, naively porting a relational database schema, and as an analytic archive requiring frequent full scans. A discussion of access patterns and tradeoffs concluded the overview of HBase application archetypes.