The PowerPoint is based on the Business Proposal topic. Get back to me at ansahithkrishna@gmail.com if any queries

1. BUSINESS PROPOSALS
GROUP 13
SHRADDHA SHAW
VAASANTHIHA
SAHITH AN KRISHNA
SAURAV DEY
NIKHIL ABRAHAM

2. BUSINESS PROPOSALS
• A PROPOSALS IS A PERSUASIVE DOCUMENT THAT IS
DESIGNED TO SELL AN IDEA, PRODUCT OR SERVICE.
• IT IS AN OFFER OR A BID TO DO PROJECT FOR SOMEONE.
IT SEEKS APPROVAL, PERMISSION OR FUNDING FROM THE
TARGET AUDIENCE FOR COMPLETING THE PROPOSED
PROJECT.

3. HOW PROPOSALS IS DIFFERENT FROM
REPORTS?
• ITS TONE IS PERSUASIVE RATHER THAN INFORMATIVE. IT IS
DESIGNED TO ELICIT A POSITIVE RESPONSE FROM THE
READER.
• THE EMPHASIS IS ON POSITIVE WORDING AND BUILDING
CREDIBILITY.
• IT IS BASED ON A FUTURE PREDICTION, NAMELY THE HOPE
THAT THE PRODUCT, IDEA OR SERVICE WOULD YIELD
BENEFICIAL RESULTS FOR THE READER; REPORTS ON THE
OTHER HAND, ARE BASED ON PAST PERFORMANCE.

4. TYPES OF PROPOSALS:-
INTERNAL AND EXTERNAL PROPOSALS:
• INTERNAL PROPOSALS ARE PERSUASIVE DOCUMENTS SENT BY
AN EMPLOYEE TO A SUPERIOR. THEY CONCERN IDEAS FOR
IMPROVEMENT OF FACILITIES AT WORKPLACE,
RECOMMENDATIONS AND OTHER INTERNAL MATTERS. THEY
ARE SHORT AND INFORMAL.
• EXTERNAL PROPOSALS, ON THE OTHER HAND, ARE PROPOSALS
SENT EXTERNALLY, USUALLY TO CURRENT AND POTENTIAL
CLIENTS. THEY ARE COMMONLY USED IN CONSULTING AND
SALES. THESE ARE LONG AND RATHER FORMAL.

5. ACADEMIC (RESEARCH) AND BUSINESS PROPOSALS:
• ACADEMIC PROPOSALS ARE PROPOSALS THAT SEEK FUNDING
OR A GRANT FROM AN INSTITUTION OR OTHER ACADEMIC
BODY. THESE ARE SUPPORTED BY STRONG BACKGROUND
AND SECONDARY RESEARCH.
• BUSINESS PROPOSALS, ON THE OTHER HAND, SEEK TO
INFLUENCE THE READER TO BUY THEIR IDEA, PRODUCT OR
SERVICE. THEY ARE BACKED BY THE CREDENTIALS OF THE
COMPANY PROPOSING THE IDEA.

6. LONG AND SHORT PROPOSALS:
• PROPOSALS MAY BE AS SHORT AS TWO PAGES
OR
• AS LONG AS 100 PAGES. LONG PROPOSALS ARE USUALLY
IN RESPONSE TO A PUBLIC ADVERTISEMENT OR AN RFP(
REQUEST FOR PROPOSALS) WHICH IS ADVERTISED IN
TRADE JOURNALS, NEWSPAPERS ETC.

7. SOLICITED AND UNSOLICITED PROPOSALS:
• A SOLICITED PROPOSALS PROVIDES YOU WITH A DESCRIPTION
WITH WHAT THE CUSTOMER WANTS. SOLICITED PROPOSALS
ARE USUALLY SENT TO CUSTOMERS WHO ISSUE A REQUEST
FOR PROPOSAL.
• AN UNSOLICITED PROPOSALS IS SENT TO A CUSTOMER WHO
HAS NOT REQUESTED IT. ESPECIALLY CONVINCING SINCE THE
CUSTOMER HAS NOT ANTICIPATED FOR THE PROPOSAL.

8. QUOTATIONS:
A QUOTATION IS A PRICE LIST SENT TO THE READER
FOR THE SERVICES PROPOSED TO BE RENDERED BY
THE PROPOSER; IT CONTAINS NO OTHER DETAILS.
NORMALLY THE PROPOSER IS WELL KNOWN TO THE
READER. A QUOTATION IS ALSO A RESPONSE TO A
REQUEST FOR QUOTATION (RFQ).

9. PARTS OF PROPOSAL
 TITLE PAGE :
 NAME OF THE INDIVIDUAL
 COMPANY NAME
 DATE OF SUBMISSION
 COVER LETTER:
A COVER SHOULD INTRODUCE THE PROPOSER, BRIEF
BIOGRAPHY OF THE PROPOSER, OUTLINE HIS OR
HER CREDITABILITY.

10.  TABLE OF CONTENTS:
 ORGANIZATION OF THE PROPOSAL
 NUMBERING OF THE PAGES
 LIST OF ILLUSTRATIONS:
 EXACT LOCATION OF THE PICTORIAL REPRESENTATIONS (DATA
IN FORM OF CHARTS AND GRAPHS) MUST BE INDICATED IN
THIS.

11. MAIN DOCUMENT:
 SUMMARY:
PROBLEM STATEMENT.
SOLUTIONS OFFERED , METHODOLOGY TO BE ADOPTED.
BENEFITS OF THE PROPOSED OFFER, EXPECTED
OUTCOME.
SENDER’S QUALIFICATION , EXPERIENCE ,AND EXPERTISE.
 INTRODUCTION:
THE PURPOSE STATEMENT EXPLAINS WHY THE PROPOSAL
HAS BEEN SUBMITTED AND WHAT IS HOPED TO BE
ACHIEVED.
IDENTIFY THE STIMULI THAT PROMPTED THE

12.  STATEMENT OF OFFER:
SELLING YOUR IDEA , PRODUCT OR SERVICE
GET THE PROSPECTIVE CLIENT EXCITED ABOUT THE OPPORTUNITY OF
WORKING WITH YOU.
 THE PROBLEM STATEMENT:
ELABORATE ON THE PROBLEM AND EXPLAIN WHY THE PROPOSED OFFER
WILL SOLVE IT.
DISCUSS THE BENEFITS OF UNDERTAKING THE PROJECT ,AND WHAT
ADVANTANGES WOULD ACCRUE IF APPROVED.

13.  ANALYSIS: THIS SECTION EXPLORES THE FEASIBILITY OF THE PROPOSED IDEA.
TECHNICAL DESCRIPTION OF MECHANISMS, TOOLS, FACILITIES AND SO ON
FINANCIAL OR COST IMPLICATIONS, INCLUDING FEES, LEVIS, WARRANTIES AND
OTHER CHARGES.
 DELIVERABLES: THIS INCLUDES TERMS AND CONDITION.
 MANPOWER:
KEY PERSONNEL AND THEIR BIOGRAPHICAL BACKGROUND
MANAGERIAL STRUCTURE
CONTROL AND REPORTING MECHANISMS
 SCHEDULES: THIS REQUIRES LAYING OUT TIMELINES TAKING INTO ACCOUNT
THE CONSTRAINTS , IMPLEMENTATION PLAN, GANTT CHART.

14.  BUDGET:
THIS IS A PROPOSED ESTIMATE OF THE EXPENDITURE ALONG WITH
THE HEADS OF ACCOUNTS.
 CONCLUSION:
THE SUMMARY OF THE KEY POINTS AND HOPE OF MEETING THE
REQUIREMENTS.

15. SUPPLEMENTARY SECTION:
• GLOSSARY:
THIS SECTION DESCRIBES THE TECHNICAL TERMS USED IN THE
PROPOSAL
MUST BE ASSEMBLED IN ALPHABETICAL ORDER.
 WORKS CITED:
THIS SECTION DESCRIBES THE SOURCES OF REFERENCES USED
IN THE PROPOSAL.
IT MUST FOLLOW DESIGNATED FORMATS PRESCRIBED BY THE
APA,MLA OR CMS FOR BOTH IN-TEXT AND END-OF-DOCUMENTS
CITATIONS.
 APPENDIX:
ANY ADDITIONAL INFORMATION MAY BE PUT IN THE
APPENDIX SECTION.

16. PROCEEDINGS OF SUBMITTING OF PROPOSAL
• IT IS NOT AN EASY TASK TO SUMBIT A PROPOSAL
• A PROPOSAL MUST BE CUSTOMIZED TO READER REQUIREMENT
• MUST BE PERSUASIVE IN NATURE
• MUST BE REALISTIC AND GENUINE

17. SUBMITTING A PROPOSAL
IT HAS SEVERAL STEPS
1. BID OR NOT TO BID : DECISION HAS BEEN MADE ON THE PERCEIVED VIABILITY OF
THE PROJECT, AVAILABLE BUDGET, EXPERTISE AND OTHER FACTORS
2. A TEAM IS ASSEMBLED TO DISCUSS THE GUIDELINES PROVIDED AND INPUTS ARE
COLLECTED
3. A STORY BOARD PROPOSAL OR PROTOTYPE PROPOSAL HAS TO BE MADE
4. MANAGEMENT REVIEW: VIEWS FROM ALL KEY PERSONNEL AND DEPARTMENTS ARE
COLLECTED.
5. AFTER REVIEW, PROPOSAL IS SUBMITTED TO CONCERNED AUTHORITY
6. A POST-MORTEM IS DONE AFTER SUBMITTING THE PROPOSAL

19. THANK YOU :)
GROUP 13