The document provides guidance on how to develop a winning proposal, including how to plan the proposal, market your company, analyze the client's needs, design and estimate the project, and publish the final proposal. It recommends starting with an executive summary that briefly outlines the problem, solution, and your company's expertise. The proposal should clearly communicate how your solution will meet the client's needs and be presented in a well-organized, easy to understand format.
Business Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Business Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/38L9TdX
Project management proposal helps to facilitate a professional relationship between the company and its outside contributors. It is the initial framework for establishing the concept of the project explaining all its details. This well-formatted PPT slideshow will help you in gaining approval for your project. It will assist you in getting the funding and the support you require to move forward in your project by providing a clear rationale. Explain the benefits of investing in your project and how it will help in resolving the potential business issues of your clients. This Project Management Proposal Template PowerPoint Presentation is designed in such a way that it will help in supporting your organization’s vision and long term objectives. It uses concise language so that the user can easily identify the information and edit it as per the requirement. Mention here measurable benefits like key deliverables etc. in order to persuade your clients that investing in your project will bring them higher returns. This PPT slideshow also outlines some of the phases that a project has to go through to make it a success like the initial consultation, solution modeling, etc. Use this PPT slide to stand out of the pack from your competitors. So, download this customizable template now to paint your company as the ultimate solution to all the business problems that your client faces.
Outline the required objectives and details the project structure to get the funding and support needed to accomplish your project. Include the overall budget, current and projected financing, a market analysis, and its marketing strategy approach via this project proposal. Show your clients the overall layout of your effective business strategies. When proposing, generate objectives and activities that can be accomplished with the use of the resources. Provide instructions for each step of your plan and its easy comprehension by your audience. Focus on key details such as objectives, measurements, timeline, and a budget overview. Fetch finance for your project by presenting a budget comprising of the anticipated costs of the project. Give your funders about the length of time to be allotted to the completion of the project. Include deadlines and set realistic expectations about when stakeholders should expect to see results. Break the proposal into clearly delineated sections, providing an organized layout that is easy-to-use and read. Customize the proposal to meet your project needs and company standards. You can edit the layout and add and remove icon wherever required. You can also format the color, size, and styles of the content. Use our professionally designed PPT template to streamline the process of integration of your proposal with your project. Incorporate this deck in your PowerPoint presentation to enhance the way it looks. Our designers at SlideTeam have specially designed this deck of PPT templates for your convenience. Add value to your presentation with this visually appealing yet comprehensive deck of slides. High quality and well-researched content used in this deck of slides will help make your proposal more effective and attractive.
Create a call to action approach and get a head start by using SlideTeam's Consulting Proposal PowerPoint presentation slides. This PPT Template is your approach to a striking experience for your business proposal related PPT presentations. Comprising of a variety of concerns that a consulting plan could hold, it allows you to portray your offerings to company. Showcase your proposed methodology, content marketing, and technical blogging and all the engaging offers once could cover along with project cost- retainer team analytics. It's easy to bring the company's logo or trademark and alter the intrinsic icons and images used here for an appealing experience. Your consulting plans demonstrated through our flat designs is a classic way to commendable business presentations. Charts and graphs are well synchronized with the plans and consulting proposal and help the viewer to retain a thorough understanding of your module. Click download and these surpassing designs are ready to take you a remarkable experience. Get begun with the journey today. Our Consulting Proposal PowerPoint Presentation Slides guarantee accolades. They are among the finest in the craft.
If your company needs to submit a Project Handling Proposal Template PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/377RHca
New Product Radio Marketing Campaign Proposal Powerpoint Presentation SlidesSlideTeam
Marketing has taken the businesses to a whole new level. Organizations have started experimenting with different marketing techniques to promote their products and services. One such marketing that is largely practiced by corporations and organizations is radio marketing. It is done to increase brand awareness and promote products. Incorporate our New Product Radio Marketing Campaign Proposal PowerPoint Presentation Slides and educate your audience about the importance of radio advertising for business. Understand your client's issues properly and offer them creative solutions to help them increase their customer base. Engage your audience with this aptly-designed cover letter and mention your key deliverables accurately. Ensure brand awareness, duly representation, and promotion of your customer’s products and maximum sales by employing our ready-to-use radio advertising PowerPoint template. With the assistance of our topic-specific word of mouth advertising proposal PowerPoint template, showcase various sections of your proposal in a well-organized format. Identify the company requirements, detail project goals and objectives comprehensively. Make use of our radio station marketing PowerPoint layout to highlight process flow in chronological order like basic analysis, structuring, advertisement script, and time frame. Promise strong brand position, faster revenues, effective marketing, and top-quality service by employing our radio commercials PPT graphic. A comprehensive package chart describes multiple advertising service packages separately. This gives the liberty to customers to choose the suitable one out of 4 packages. The price of each package has been mentioned in the presentation for customers' convenience. Various icons have been provided at the end of a presentation to help you make the proposal engaging. Adopt our content-ready PPT design to explain your organization's mission, vision, and core values. Build the confidence of your clients by disclosing clients’ testimonials, achievements, and awards with our PPT proposal graphic. Create a stunning proposal by downloading this explicitly-designed slideshow and get noticed by your clients. https://bit.ly/31yI8m2
Create a call to action approach and get a head start by using SlideTeam's Consulting Proposal PowerPoint presentation slides. This PPT Template is your approach to a striking experience for your business proposal related PPT presentations. Comprising of a variety of concerns that a consulting plan could hold, it allows you to portray your offerings to company. Showcase your proposed methodology, content marketing, and technical blogging and all the engaging offers once could cover along with project cost- retainer team analytics. It's easy to bring the company's logo or trademark and alter the intrinsic icons and images used here for an appealing experience. Your consulting plans demonstrated through our flat designs is a classic way to commendable business presentations. Charts and graphs are well synchronized with the plans and consulting proposal and help the viewer to retain a thorough understanding of your module. Click download and these surpassing designs are ready to take you a remarkable experience. Get begun with the journey today. Our Consulting Proposal Powerpoint Presentation Slides guarantee accolades. They are among the finest in the craft. https://bit.ly/3zg6TDc
Business Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Business Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/38L9TdX
Project management proposal helps to facilitate a professional relationship between the company and its outside contributors. It is the initial framework for establishing the concept of the project explaining all its details. This well-formatted PPT slideshow will help you in gaining approval for your project. It will assist you in getting the funding and the support you require to move forward in your project by providing a clear rationale. Explain the benefits of investing in your project and how it will help in resolving the potential business issues of your clients. This Project Management Proposal Template PowerPoint Presentation is designed in such a way that it will help in supporting your organization’s vision and long term objectives. It uses concise language so that the user can easily identify the information and edit it as per the requirement. Mention here measurable benefits like key deliverables etc. in order to persuade your clients that investing in your project will bring them higher returns. This PPT slideshow also outlines some of the phases that a project has to go through to make it a success like the initial consultation, solution modeling, etc. Use this PPT slide to stand out of the pack from your competitors. So, download this customizable template now to paint your company as the ultimate solution to all the business problems that your client faces.
Outline the required objectives and details the project structure to get the funding and support needed to accomplish your project. Include the overall budget, current and projected financing, a market analysis, and its marketing strategy approach via this project proposal. Show your clients the overall layout of your effective business strategies. When proposing, generate objectives and activities that can be accomplished with the use of the resources. Provide instructions for each step of your plan and its easy comprehension by your audience. Focus on key details such as objectives, measurements, timeline, and a budget overview. Fetch finance for your project by presenting a budget comprising of the anticipated costs of the project. Give your funders about the length of time to be allotted to the completion of the project. Include deadlines and set realistic expectations about when stakeholders should expect to see results. Break the proposal into clearly delineated sections, providing an organized layout that is easy-to-use and read. Customize the proposal to meet your project needs and company standards. You can edit the layout and add and remove icon wherever required. You can also format the color, size, and styles of the content. Use our professionally designed PPT template to streamline the process of integration of your proposal with your project. Incorporate this deck in your PowerPoint presentation to enhance the way it looks. Our designers at SlideTeam have specially designed this deck of PPT templates for your convenience. Add value to your presentation with this visually appealing yet comprehensive deck of slides. High quality and well-researched content used in this deck of slides will help make your proposal more effective and attractive.
Create a call to action approach and get a head start by using SlideTeam's Consulting Proposal PowerPoint presentation slides. This PPT Template is your approach to a striking experience for your business proposal related PPT presentations. Comprising of a variety of concerns that a consulting plan could hold, it allows you to portray your offerings to company. Showcase your proposed methodology, content marketing, and technical blogging and all the engaging offers once could cover along with project cost- retainer team analytics. It's easy to bring the company's logo or trademark and alter the intrinsic icons and images used here for an appealing experience. Your consulting plans demonstrated through our flat designs is a classic way to commendable business presentations. Charts and graphs are well synchronized with the plans and consulting proposal and help the viewer to retain a thorough understanding of your module. Click download and these surpassing designs are ready to take you a remarkable experience. Get begun with the journey today. Our Consulting Proposal PowerPoint Presentation Slides guarantee accolades. They are among the finest in the craft.
If your company needs to submit a Project Handling Proposal Template PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/377RHca
New Product Radio Marketing Campaign Proposal Powerpoint Presentation SlidesSlideTeam
Marketing has taken the businesses to a whole new level. Organizations have started experimenting with different marketing techniques to promote their products and services. One such marketing that is largely practiced by corporations and organizations is radio marketing. It is done to increase brand awareness and promote products. Incorporate our New Product Radio Marketing Campaign Proposal PowerPoint Presentation Slides and educate your audience about the importance of radio advertising for business. Understand your client's issues properly and offer them creative solutions to help them increase their customer base. Engage your audience with this aptly-designed cover letter and mention your key deliverables accurately. Ensure brand awareness, duly representation, and promotion of your customer’s products and maximum sales by employing our ready-to-use radio advertising PowerPoint template. With the assistance of our topic-specific word of mouth advertising proposal PowerPoint template, showcase various sections of your proposal in a well-organized format. Identify the company requirements, detail project goals and objectives comprehensively. Make use of our radio station marketing PowerPoint layout to highlight process flow in chronological order like basic analysis, structuring, advertisement script, and time frame. Promise strong brand position, faster revenues, effective marketing, and top-quality service by employing our radio commercials PPT graphic. A comprehensive package chart describes multiple advertising service packages separately. This gives the liberty to customers to choose the suitable one out of 4 packages. The price of each package has been mentioned in the presentation for customers' convenience. Various icons have been provided at the end of a presentation to help you make the proposal engaging. Adopt our content-ready PPT design to explain your organization's mission, vision, and core values. Build the confidence of your clients by disclosing clients’ testimonials, achievements, and awards with our PPT proposal graphic. Create a stunning proposal by downloading this explicitly-designed slideshow and get noticed by your clients. https://bit.ly/31yI8m2
Create a call to action approach and get a head start by using SlideTeam's Consulting Proposal PowerPoint presentation slides. This PPT Template is your approach to a striking experience for your business proposal related PPT presentations. Comprising of a variety of concerns that a consulting plan could hold, it allows you to portray your offerings to company. Showcase your proposed methodology, content marketing, and technical blogging and all the engaging offers once could cover along with project cost- retainer team analytics. It's easy to bring the company's logo or trademark and alter the intrinsic icons and images used here for an appealing experience. Your consulting plans demonstrated through our flat designs is a classic way to commendable business presentations. Charts and graphs are well synchronized with the plans and consulting proposal and help the viewer to retain a thorough understanding of your module. Click download and these surpassing designs are ready to take you a remarkable experience. Get begun with the journey today. Our Consulting Proposal Powerpoint Presentation Slides guarantee accolades. They are among the finest in the craft. https://bit.ly/3zg6TDc
Introduction to Presales Consulting and Proposal AuthoringSowmak Bardhan
I have made an effort to create a Book of Knowledge on Presales Consulting and Proposal Authoring and have provided a sample proposal documents for your understanding.
Hope this document will give some insights about this Presales Consulting Career and you would get some information or Knowledge which will help you to learn and crack interviews.
Need project proposal PowerPoint presentation slides? Here we bring forth our readymade project proposal PPT templates to impress your clients. Our customizable service proposal template slides are the core from which a successful business originates. These project lifecycle PowerPoint templates help you successfully pitch program that will be profitable to your team and business as a whole. Our program proposal PPT designs cover all the innovative slides such as design process, target audience, marketing approach, social media approach, search marketing and program phases. Furthermore, our content-ready business plan PowerPoint illustrations have been designed by our knowledgeable designers and with vast research. Our project management presentation visuals outline project goals, objective & deliverables. These iterative and incremental program development presentation illustrations can be utilized for procurement, bidding, presales, marketing plan, SWOT analysis, business environment analysis, program research, and many more. Download our stunning research proposal PPT show to galvanize your audience!. Grins begin to appear on faces with our Project Proposal Powerpoint Presentation Slides. They ensure frowns disappear. https://bit.ly/3zFYQjn
If your company needs to submit a Sales Proposal Powerpoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3rnF8F2
Company Opening Road Map Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Company Opening Road Map Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3gjPDD8
"You can download this product from SlideTeam.net"
If your company needs to submit a Project Governance Proposal Template Powerpoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3GPUwjX
If your company needs to submit a Brand Promotion Consulting Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3i2J4p3
"You can download this product from SlideTeam.net"
If your company needs to submit a Workshop Proposal Powerpoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/30wQw8j
Sample Oral deck for proposal PresentationSowmak Bardhan
I have created a sample oral deck so that aspiring sales and presales managers can take a look and understand the framework to build a nice presentation on the solution/product demo to customers.
(For less than the cost of 4 participants in any public program, we could do an exclusive CUSTOM –DESIGNED In-house Session at your Premises if you have 6 or more personnel)
Ask for a detailed Proposal TODAY!
Tailored to Need,
Cost Effective,
Convenient!
Understand & Manage a Bid-Accurately, Clearly & Effectively! Also get a Professional Certificate added to your Credentials!
From an RFP to a Winning Solution- this 2 Day Bid & Proposal Management Skills Session will not only help improve your RFP Win Rates, but will also help you win New clients & realize better margins.
Call Today! +91 98400 99899
Email: Training@SalesTrainingMiddleEast.com
Scaling Your Capture and Proposal Management Processes to Fit Your CompanyLohfeld Consulting Group
By examining implementations of capture and proposal management processes in large, mid-tier, and small businesses highlights how the right processes can increase efficiency. Learn the factors needed to assess your processes and receive a road map to scale these processes to your needs.
APMP Foundation Certification Training - Qualifying the right opportunityAbhijit Majumdar CP.APMP
The starting point for a proposal process is knowing that you are following the right opportunity. APMP has defined a proven way for qualifying the right opportunity. This webinar covers the APMP best practices for Opportunity Qualification and the key competency areas for qualifying the APMP Foundation Certification. For more details join the APMP Foundation Certification Study Group on Linkedin
Alex Osterwalder has given the world the most innovative yet simple model to Design a Business Model. This presentation is based on his classic book Business Model Generation.
Introduction to Presales Consulting and Proposal AuthoringSowmak Bardhan
I have made an effort to create a Book of Knowledge on Presales Consulting and Proposal Authoring and have provided a sample proposal documents for your understanding.
Hope this document will give some insights about this Presales Consulting Career and you would get some information or Knowledge which will help you to learn and crack interviews.
Need project proposal PowerPoint presentation slides? Here we bring forth our readymade project proposal PPT templates to impress your clients. Our customizable service proposal template slides are the core from which a successful business originates. These project lifecycle PowerPoint templates help you successfully pitch program that will be profitable to your team and business as a whole. Our program proposal PPT designs cover all the innovative slides such as design process, target audience, marketing approach, social media approach, search marketing and program phases. Furthermore, our content-ready business plan PowerPoint illustrations have been designed by our knowledgeable designers and with vast research. Our project management presentation visuals outline project goals, objective & deliverables. These iterative and incremental program development presentation illustrations can be utilized for procurement, bidding, presales, marketing plan, SWOT analysis, business environment analysis, program research, and many more. Download our stunning research proposal PPT show to galvanize your audience!. Grins begin to appear on faces with our Project Proposal Powerpoint Presentation Slides. They ensure frowns disappear. https://bit.ly/3zFYQjn
If your company needs to submit a Sales Proposal Powerpoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3rnF8F2
Company Opening Road Map Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Company Opening Road Map Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3gjPDD8
"You can download this product from SlideTeam.net"
If your company needs to submit a Project Governance Proposal Template Powerpoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3GPUwjX
If your company needs to submit a Brand Promotion Consulting Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/3i2J4p3
"You can download this product from SlideTeam.net"
If your company needs to submit a Workshop Proposal Powerpoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/30wQw8j
Sample Oral deck for proposal PresentationSowmak Bardhan
I have created a sample oral deck so that aspiring sales and presales managers can take a look and understand the framework to build a nice presentation on the solution/product demo to customers.
(For less than the cost of 4 participants in any public program, we could do an exclusive CUSTOM –DESIGNED In-house Session at your Premises if you have 6 or more personnel)
Ask for a detailed Proposal TODAY!
Tailored to Need,
Cost Effective,
Convenient!
Understand & Manage a Bid-Accurately, Clearly & Effectively! Also get a Professional Certificate added to your Credentials!
From an RFP to a Winning Solution- this 2 Day Bid & Proposal Management Skills Session will not only help improve your RFP Win Rates, but will also help you win New clients & realize better margins.
Call Today! +91 98400 99899
Email: Training@SalesTrainingMiddleEast.com
Scaling Your Capture and Proposal Management Processes to Fit Your CompanyLohfeld Consulting Group
By examining implementations of capture and proposal management processes in large, mid-tier, and small businesses highlights how the right processes can increase efficiency. Learn the factors needed to assess your processes and receive a road map to scale these processes to your needs.
APMP Foundation Certification Training - Qualifying the right opportunityAbhijit Majumdar CP.APMP
The starting point for a proposal process is knowing that you are following the right opportunity. APMP has defined a proven way for qualifying the right opportunity. This webinar covers the APMP best practices for Opportunity Qualification and the key competency areas for qualifying the APMP Foundation Certification. For more details join the APMP Foundation Certification Study Group on Linkedin
Alex Osterwalder has given the world the most innovative yet simple model to Design a Business Model. This presentation is based on his classic book Business Model Generation.
Agile Inception Strategies : Presented by Khaarthigha SubramanianoGuild .
Agile Inception using Innovative and Collaborative techniques & Gamification came for rescue, But now this is also diluted a lot and becoming in-effective. But used well, this is highly effective even to discover more than what we are focusing and help channel the investments for the clients.
We took a real world problem that is meaningful to all attendees and used the following techniques as a real inception
– Describing the objectives of inception and inception outcomes
– Setting the vision
– Identify Competing constraints and decouple them
– Understand nuances of client relationship and being dynamic in modelling the solution
– Stakeholder mapping and communication plan
– Assumption mapping and hypotheses prioritisation
– Traceability of user needs to business goals through impact mapping.
How to Write and Submit an Award-Winning Pyramids EntryPRSANJ
Have you wondered why your PRSA NJ Pyramid Award entry didn't make the cut? Are you too intimidated by the entry process to submit? Have no fear: We have the tips and secrets you need for success.
You want to manage an important Change culture in your firm or team? First, Initiate your Change Story with your Customer needs. Learn to better know him, to better communicate with him to build a relation of Trust & partnership.
Account Management in Public Relations, is one area that continues to affect the way Client Relationship is managed and how effectively communication programmes are managed. This presentation take the perspective that practitioners on the Agency side need to move away from traditional practice and embrace a new paradigm.
www.createmedia.ie: 8 STEPS TO YOUR BASIC BUSINESS PLANCREATEmediaIE
createmedia.ie brings you this simple, easy to follow business plan basics. Start your entrepreneurial journey today! For more resources & guides, including how to secure that all important funding, see www.createmedia.ie
Speed Wins: Launching new products and services. pptxPeter Eales
Learn how to get your products and services to market on time to enhance your range of services. Peter Eales gives practical examples and case studies for a range of businesses across all sectors, showing how to use product management for business growth. This session is a presentation for people in marketing and business owners. It shows how to work with customers and suppliers to test ideas, products and services using prototypes, MVPs (Minimum Viable Products which are like prototypes), and methods to save wasted time and cost. Peter shows the importance of good project management and how to adjust plans and tactics up to and after launch. It was originally a presentation given to 2014 to marketers and business owners.
Peter Eales is MD of o i solutions ltd and Marketing Manager at Hixsons Ltd. He is a CIM chartered marketer, CIM and IDM Fellow and ex regional chair, and Dorset CIM Vice Chair. A Dorset Community Foundation Board Member and Dorset Business Angels GM and Director. Previously a plc director and experienced product manager across the UK and Europe.
Video Marketing 101: Tactics to go from vendor to marketing partnerIan Servin
Tactics for building better creative relationships with your clients and providing value beyond the deliverable. Video marketing is about so much more than just making videos, it's about making an impact to your client's business.
Presented at WistiaFest 2017.
2. Outline
• What is the proposal and how to get
started planning
• Marketing, analyzing, designing,
estimating and publishing the proposal
• Sample proposal outline and contents
• Final Checklist
3. Your Company Introduction
Developing your commercial
• In one minute or
less tell us briefly:
• Tell us what you do?
• Give us one benefit
statement (why?)
• End with your Name
5. • A proposal is a plan of action for fulfilling a need.
• Basically, it is a sales document that responds to the needs of
someone else.
• It is a written document describing in detail the work to be
performed and provides the reader/evaluator adequate
information to make an informed purchasing decision.
7. When a customer enters the market
for making a purchase he/she aims
at making a best purchase of the
product or to opt for the best
business deal that gives best
investment to him as a return. It is
for this reason a marketer needs to
prepare a business proposal in a
professional manner.
8. Getting Started
• The first thing you will need to do is to gather the documentation
for the proposal’s six planning steps.
• 1. Marketing
• 2. Analyzing and making bid decision
• 3. Planning
• 4. Designing, when applicable
• 5. Estimating/Pricing
• 6. Publishing the proposal
• The data-gathering process makes the actual writing much easier.
• The planning stage is a good time to focus your key people on the
mission of the company, available resources, and the project's
overall value to the organization.
9. What is Marketing?
To make a communication about a
product or service a purpose of which is
to encourage recipients of the
communication to purchase or use the
product or service.
MARKETING – The techniques used to
attract, build confidence and persuade
potential customers.
What are you marketing?
You are marketing/selling solutions. Your
proposal should illustrate how your
company understands and provides the
solution to the evaluators problem.
10. Marketing the company to the
evaluator
• Marketing plays an important role in writing a proposal and building
the case for the Company’s capabilities to perform the project.
• Be proactive in marketing.
• The proposer should determine if their company is truly able to do
the job better than anyone else. If the answer is yes, state your
case in writing.
• Next step: develop or review the company’s
vision, goals, objectives, and strategic plans.
• A successful proposal is a win-win situation for the proposer and
the purchaser. Talk about what the purchaser’s agency will gain.
• All throughout the proposal market your company.
What's in it for them? Why is your company the best choice for the project?
11. PROACTIVE MARKETING TAKES TIME
Make a contact and follow up
Develop a plan of action for your 8
to 12 contacts;
• Thank You Card or Letter
• Confirmation Letter
• Follow up telephone call
• Company fact sheet or a capability
statement
• Media articles-A collection of editorial
about a person, the product, or the
company.
• Develop a sales pitch: Why should the
agencies choose your company.
Something more than price and quality.
• PORTFOLIO – A large, bound volume
containing samples of past work and used
to promote business.
12. Analyzing
• What is the key to success? “one
word: customizing” if you don’t
address the specific needs of the
purchaser, you’re wasting your time.
• Only through analyzing the
customers basic needs can you
prepare a proposal stating your
company’s capability to perform the
required work.
• The purchaser may need you to
convince their higher ups that the
project is necessary. Present your
proposal as the solution to the
specific problem.
13. • Public sector purchasers are
accountable to the public, which affects
how they scrutinize proposals.
Generally, experience is more important
to the selection.
The audience for a public proposal is
not just the evaluator, but the general
public.
• When presenting your analysis always
talk the language of benefit.
• Can you respond quickly with a quality
product or service?
How can you demonstrate this?
• A part of your analysis should be
considering if the proposal is profitable
for your company.
14. Planning
• Army Five P’s; proper planning prevents
poor performance.
• Companies that plan, schedule
meticulously and test prior to work
implementation ensure that the work
activities will be profitable and beneficial
to all.
• In your planning process consider
yourself in a contest, focused on how
you’re going to tip the scales in your
favor.
• For an evaluator that looks at proposals
all day long a really good proposal is
often like a breath of fresh air.
• A poor proposal will not win against a
really good proposal, no matter who
wrote it.
15. Questions to Answer
Here are a few questions to answer when
preparing the information for the proposal:
• What is your company good at?
What’s your legal status?
How long have you been in business?
• What is your company’s philosophy on this
type of project?
• What is the nature of the project and how will
it be conducted?
• How will your company respond to the
timetable for the project?
• What are the anticipated outcomes and how
will the required results be evaluated?
• Who are your references?
What certifications do you have?
Awards you have received?
16. DESIGNING
• The design part of
the proposal
includes such
items as
schedules, sketche
s, plant
layouts, work flow
diagrams, scale
models, mockups,
ROI and
prototypes.
17. Estimating
• Estimating is one of the most important steps.
Estimating includes forecasting (predicting) the
amounts of administrative
time, materials, man hours, travel and all other
costs required to accomplish the job.
• You will not know all the expenses associated
with the project until the project details and
timing have been completely worked out.
• Thus, the main financial data gathering takes
place after the master proposal has been
written.
• However, at this stage you need to sketch the
outlines of the budget as you go along to be
sure that the costs are all accounted for.
18. Publishing
• This includes the
organizing, writing, editing, planning
, and binding of the proposals.
• Follow the required proposal format.
Proposals that do not follow format
instructions are rejected.
• The emphasis should be
neat, accurate, easy reading with
easy references to assure the
evaluator the company has the
capabilities and experience to
perform the work.
• The appearance and adequacy of
the proposal are crucial.
However, excessive proposals can
show a lack of cost consciousness.
19. Writing Objectives
• Keep the writing simple. Proposals with clear
objectives and methods are generally the most
successful.
• Avoid jargon. Also be sure to spell out the full names
of any acronyms.
• Have someone proofread your proposal. A fresh set
of eyes can help you identify sections that are
unclear and catch typographical errors.
• Follow directions. Every year, proposals are
disqualified because the writer failed to follow
general format directions regarding the number of
pages, appendices, fonts, spacing etc.
• Evaluators rank proposals lower when writers fail to
follow instructions regarding what content goes in
which section of the proposal.
20. Sample Proposal Outline
When a format is not provided.
• Executive Summary: a short statement of your case
and summary of the entire proposal; typically 1 to 2
pages.
• Statement of Need: why this project is necessary; 1
to 3 pages
• Project Description: nuts and bolts of how the
project will be implemented; 2 to 5 pages
• Bid Amount/Budget: financial description of the
project plus explanatory notes; 1 to 2 pages
• Organization Information: history and structure of
the company; its primary activities, clientele, and
services; 1 to 2 pages
• Conclusion: summary of the proposal's main points;
one-page.
21. The Executive Summary
The first page of the proposal is the most important
section of the entire document. Here you will provide
the reader with a snapshot of what is to follow. It
summarizes all of the key information and is a sales
document designed to convince the reader that this
proposal should be considered. Be certain to include:
Problem: A brief statement of the problem or need your
company has recognized and is prepared to address
(one or two paragraphs);
Solution: A short description of the project, including what
will take place and the benefits, how it will operate, how
long it will take, and how it will be staffed (one or two
paragraphs);
The organization and its expertise: a brief statement of the
name, history, purpose, and activities of your company,
emphasizing its capacity to carry out this proposal (one
paragraph).
22. The Statement of Need
• Write your proposal like a sales documents.
• The statement of need will enable the evaluator
to learn more about the issues and to
understand the problem that the project will
remedy.
• It presents the facts and evidence that support
the need for the project and establishes that
your company understands the problems and
therefore can reasonably address them.
• You want the need section to be logical, yet
persuasive. Like a good debater, you must
assemble all the arguments. Then present them
in a logical sequence that will readily convince
the reader of their importance. As you marshal
your arguments, consider the following points.
23. The Statement of Need
• Demonstrate complete understanding of the
stated requirement or problem.
• Be specific and direct, being vague only
demonstrates that you do not understand the
requirements and will create questions in the
mind of the evaluator.
• Be sure the data you present are accurate.
There is nothing more embarrassing than to
find out your information is out of date or
incorrect.
• Decide which facts or statistics best support
the project and substantiate your promises
with facts and details.
• Information that does not relate to the
project you are presenting will cause the
reader to question the entire proposal.
24. Developing Your Conclusion
• Every proposal should have a
concluding paragraph or two. This is a
good place to call attention to the
future, after the project is completed.
• If appropriate, you should outline some
of the follow-up activities that might be
undertaken.
• This section is also the place to make a
final appeal for your company’s
consideration.
• Briefly summarize what your company
wants to do and why it is important.
25. Finishing touches
Packaging
• Cover design
• Cover letter
• Spell check
• Gather appendix materials
• Prepare table of
contents, section
dividers, etc.
Production
• Where and by whom will the
document be produced?
26. Proposal delivery
• Deliver on time.
• Label the original documents
and required number of copies.
• Seal the original and copies in a
package and label appropriately.
• If mailing, don’t forget to check
delivery schedules.
• If hand carrying, provide a
signature receipt for the
delivery person.
27. Thank you for listening!
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