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Business Proposal
How to write one.
What is a Business
Proposal?
•“A proposal is a sales pitch for an idea”
•“Its purpose is to persuade someone go
along with your idea AND put it into action”
Business Proposal
A business proposal is perhaps one of the most
critical documents you need to learn how to
write.
It is what spells the difference between success
and failure, whether you’re a freelancer or you
have a company of your own.
• suggest an idea to your employer to change a company
procedure, hire a new employee, purchase new
equipment.
• recommend and idea or project to a committee or board.
• apply for a grant to fund a project.
• solicit financial backing from investors for a new
business.
• solicit a contract from a potential customer or client.
Business Proposal are required
in a variety of situations…
• Some PROPOSALS, like grant applications,
require the completion of extensive application
forms and MUST follow a format prescribed by
the organization offering the grant.
Information to include in BPs
will vary with the situation…
• Define your idea
• Be persuasive
• Anticipate objections
• Explain how to proceed
Criteria for writing a
Business Proposal
“The size of your idea will
determine the length of
your proposal”
• the purchase of new furniture for
your reception area?
OR
• a bank loan to start up a new
business?
What are you proposing?
ALL Proposals MUST have
• Title
• Headings
_____________________________________________
• Summary
• Appendices
• Cover
The Title
• The title should be terse but
clearly identify your idea.
The Headings
• Divide your persuasive argument into subtitled
sections to make your proposal easier to read
and your rationale easier to follow.
The Summary
• At the BEGINNING, you will provide the busy
executive with a synopsis of your idea and main
supporting points.
Appendices
• Supporting data can be attached AT THE END.
• APPENDICES may include:
• résumés of people involved in the project
• tables & charts of financial figures (statistics)
• any information that would interrupt the flow
of your PERSUASIVE argument but is
essential to the PROPOSAL.
The Cover
• A LONG PROPOSAL should be bound in a
plastic or cardboard cover.
BP Important considerations
• Consider the TONE of your proposal.
• Let the LOGIC of your idea predominate.
• Support your idea with FACTS and information.
• Convey your ENTHUSIASM for the idea.
• Communicate a sense of urgency if you want
your reader to ACT.
LAST HINT…
“WE began by saying a proposal
is a sales PITCH, and you WILL
NOT successfully PITCH and idea
you don’t BELIEVE in.”
“BELIEVE in your ideas
and TRUST yourself.”

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Business proposals

  • 2. What is a Business Proposal? •“A proposal is a sales pitch for an idea” •“Its purpose is to persuade someone go along with your idea AND put it into action”
  • 3. Business Proposal A business proposal is perhaps one of the most critical documents you need to learn how to write. It is what spells the difference between success and failure, whether you’re a freelancer or you have a company of your own.
  • 4. • suggest an idea to your employer to change a company procedure, hire a new employee, purchase new equipment. • recommend and idea or project to a committee or board. • apply for a grant to fund a project. • solicit financial backing from investors for a new business. • solicit a contract from a potential customer or client. Business Proposal are required in a variety of situations…
  • 5. • Some PROPOSALS, like grant applications, require the completion of extensive application forms and MUST follow a format prescribed by the organization offering the grant. Information to include in BPs will vary with the situation…
  • 6. • Define your idea • Be persuasive • Anticipate objections • Explain how to proceed Criteria for writing a Business Proposal
  • 7. “The size of your idea will determine the length of your proposal”
  • 8. • the purchase of new furniture for your reception area? OR • a bank loan to start up a new business? What are you proposing?
  • 9. ALL Proposals MUST have • Title • Headings _____________________________________________ • Summary • Appendices • Cover
  • 10. The Title • The title should be terse but clearly identify your idea.
  • 11. The Headings • Divide your persuasive argument into subtitled sections to make your proposal easier to read and your rationale easier to follow.
  • 12. The Summary • At the BEGINNING, you will provide the busy executive with a synopsis of your idea and main supporting points.
  • 13. Appendices • Supporting data can be attached AT THE END. • APPENDICES may include: • résumés of people involved in the project • tables & charts of financial figures (statistics) • any information that would interrupt the flow of your PERSUASIVE argument but is essential to the PROPOSAL.
  • 14. The Cover • A LONG PROPOSAL should be bound in a plastic or cardboard cover.
  • 15. BP Important considerations • Consider the TONE of your proposal. • Let the LOGIC of your idea predominate. • Support your idea with FACTS and information. • Convey your ENTHUSIASM for the idea. • Communicate a sense of urgency if you want your reader to ACT.
  • 16. LAST HINT… “WE began by saying a proposal is a sales PITCH, and you WILL NOT successfully PITCH and idea you don’t BELIEVE in.”
  • 17. “BELIEVE in your ideas and TRUST yourself.”