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BUSINESS PLAN
Prepared By:
Nijaz N
BUSINESS PLAN
• A written document that outlines the future activity for an
existing or proposed business venture.
• Is the formal written expression of the entrepreneurial vision,
describing the strategy and operations of the proposed venture.
• A business plan is a document that brings together the key
elements of a business that include details about the products
and services, the cost, sales and expected profits.
• Blue Print
Purpose of a Business Plan
• Alignment of team(s)
• Operating plan
• Communication across company, division, department, business
partners
• Investment capital
• Expansion capital (banks, leases)
• Merger/acquisition process
BUSINESS PLAN Drivers
Clear Vision of Purpose  The direction the business venture wants to
achieve.
A long term view
Satisfy Real Customers Needs
& Serve Real Customers
 Exceptional customer service that results in
the loyalty of customers, repeat purchases by
them and greater customer retention.
Differentiate from Competitors  Positioning unique differentiating factors.
Continuously making improvements to
sustain a leadership position.
Resource Focus, Organization
& Commitment to satisfy
Customer needs
 Resources should be optimally utilized to
ensure that maximum possible value gets
added to satisfy customer needs.
What Investors Look For
• How does the team think?
• How detail oriented is the team?
• How big is this market?
• Is there sustainable competitive advantage?
• What’s the growth plan?
• What does the technology roadmap look like, short
term or long term play
Financial Projections
• Build 5 years
• Detail near years, extrapolate out years
• Build from single unit economics
• Document assumptions
• Compare against top down
• Validate with market comparables
10 Must Answer Questions
• How large is your addressable market?
• How fast is the market growing?
• Who’s make up your management team?
• What’s your “secret sauce?”
• What are the barriers to entry/competitive advantage?
• What do your 5 year financials look like?
• What’s your path to profitability?
• Why is this a company versus a product/service?
• Who’s your competition and how do you beat them?
• Why can’t Microsoft or Google do this? (or name any big, established
company…)
Creating Your Company’s Strategy
• Building a strategy is harder work than building your
product
• Think about
– What do you want your business to be when it grows up
– Looking back from 5 years in future
– Perspectives of all stakeholders
– Anything that could go wrong
• Hope is not a strategy
Competitive Analysis
• You always have competitors
• Dig deep, be detailed, be honest
• Compare features and benefits
• Technology comparison
• Whole product offering (pricing, support, etc.)
• Channels, funding, customers…
Sustainable Competitive Advantage
• Create barriers to entry
• Continually add value for your customers (and your
investors)
• Anticipate competition and make plans for dealing with it
– Better widget, price erosion, market share, different business
model…..
• Avoid the trap of believing that your main competitor is
your exit strategy
Format of Business Plan
• TITLE PAGE
 Name of the business
 Owner /Owners
 Contact Details (Addresses, Phone & email etc)
 EXECUTIVE SUMARY
 Business ideas & Goals : Over view of business
 Marketing : Products & services being sold?
 Operations : Business Location & staff
 Finances : Breakeven period, finance required.
Format of Business Plan
• BACKGROUND
 Mission Statement
 Company history ( existing business)
 Business Goals (Short term/Long term)
 MARKETING
 Market Research
 Market Analysis (Industry / Seasonality /Competitors /SWOT )
 Marketing Plan (Target market/ distribution channel /pricing)
 Evaluation of Marketing
Format of Business Plan
• OPERATIONS & PRODUCTION
 Legal & Licensing requirements
 Management details
 Organization structure & staffing
 Insurance & Security needs
 FINANCIAL PROJECTIONS
 Income & Expenses
 Financial forecasts
 IMPLEMENTATION TIME TABLE
 Time needed to set up & run the business

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Business plan - Entrepreneurship

  • 2. BUSINESS PLAN • A written document that outlines the future activity for an existing or proposed business venture. • Is the formal written expression of the entrepreneurial vision, describing the strategy and operations of the proposed venture. • A business plan is a document that brings together the key elements of a business that include details about the products and services, the cost, sales and expected profits. • Blue Print
  • 3. Purpose of a Business Plan • Alignment of team(s) • Operating plan • Communication across company, division, department, business partners • Investment capital • Expansion capital (banks, leases) • Merger/acquisition process
  • 4. BUSINESS PLAN Drivers Clear Vision of Purpose  The direction the business venture wants to achieve. A long term view Satisfy Real Customers Needs & Serve Real Customers  Exceptional customer service that results in the loyalty of customers, repeat purchases by them and greater customer retention. Differentiate from Competitors  Positioning unique differentiating factors. Continuously making improvements to sustain a leadership position. Resource Focus, Organization & Commitment to satisfy Customer needs  Resources should be optimally utilized to ensure that maximum possible value gets added to satisfy customer needs.
  • 5. What Investors Look For • How does the team think? • How detail oriented is the team? • How big is this market? • Is there sustainable competitive advantage? • What’s the growth plan? • What does the technology roadmap look like, short term or long term play
  • 6. Financial Projections • Build 5 years • Detail near years, extrapolate out years • Build from single unit economics • Document assumptions • Compare against top down • Validate with market comparables
  • 7. 10 Must Answer Questions • How large is your addressable market? • How fast is the market growing? • Who’s make up your management team? • What’s your “secret sauce?” • What are the barriers to entry/competitive advantage? • What do your 5 year financials look like? • What’s your path to profitability? • Why is this a company versus a product/service? • Who’s your competition and how do you beat them? • Why can’t Microsoft or Google do this? (or name any big, established company…)
  • 8. Creating Your Company’s Strategy • Building a strategy is harder work than building your product • Think about – What do you want your business to be when it grows up – Looking back from 5 years in future – Perspectives of all stakeholders – Anything that could go wrong • Hope is not a strategy
  • 9. Competitive Analysis • You always have competitors • Dig deep, be detailed, be honest • Compare features and benefits • Technology comparison • Whole product offering (pricing, support, etc.) • Channels, funding, customers…
  • 10. Sustainable Competitive Advantage • Create barriers to entry • Continually add value for your customers (and your investors) • Anticipate competition and make plans for dealing with it – Better widget, price erosion, market share, different business model….. • Avoid the trap of believing that your main competitor is your exit strategy
  • 11. Format of Business Plan • TITLE PAGE  Name of the business  Owner /Owners  Contact Details (Addresses, Phone & email etc)  EXECUTIVE SUMARY  Business ideas & Goals : Over view of business  Marketing : Products & services being sold?  Operations : Business Location & staff  Finances : Breakeven period, finance required.
  • 12. Format of Business Plan • BACKGROUND  Mission Statement  Company history ( existing business)  Business Goals (Short term/Long term)  MARKETING  Market Research  Market Analysis (Industry / Seasonality /Competitors /SWOT )  Marketing Plan (Target market/ distribution channel /pricing)  Evaluation of Marketing
  • 13. Format of Business Plan • OPERATIONS & PRODUCTION  Legal & Licensing requirements  Management details  Organization structure & staffing  Insurance & Security needs  FINANCIAL PROJECTIONS  Income & Expenses  Financial forecasts  IMPLEMENTATION TIME TABLE  Time needed to set up & run the business