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CABCAB 0002/010002/01
BusinessBusiness
CommunicationsCommunications
“Tell-Sell”
The ARTART of Presenting
• Prepare what you’re going to say.
• Start with the opening. (Say what you’re
going to say)
• Provide a preview of your main points.
• Clearly separate your main points.
• ENGAGE…ENGAGE…ENGAGE (say it)
• Be COMPELLINGCOMPELLING!
• The CLOSE! Tell them what you said.
How to Present Effectively
• Hook ‘em or LOSE ‘em.
• Tell them why you’re speaking (What
you’re GOING to say.)
• Show them what’s in it for them.
• Build credibility.
• Use humor with caution.
The Opening Matters
• The agenda/outline.
• Helps the audience understand and
remember what you say.
• Provide a list of the key points, key
questions, or the main problem with
solutions.
The Preview
• Backward and forward transitions help
build and maintain continuity.
• An example:
“Now that we’ve covered the 4Now that we’ve covered the 4
points to effective presentationspoints to effective presentations
((going backgoing back), let’s look ahead), let’s look ahead
to…to…”
Transitions…
Keep their INTEREST
www.lifehack.org/articles/communication/18-tips-for-killer-presentations.htmlwww.lifehack.org/articles/communication/18-tips-for-killer-presentations.html
Tell Vivid Stories
MajedMajed
&&
AbdulazizAbdulaziz
Use Their Names
Visual Aides
Mix Up Your Energy Level
Ask for a Show of Hands
Solicit Input Throughout
• Summarize what you said.
• Provide actions for follow up.
• Refer to the opening.
• If you run out of time focus on the main
objective(s.)
Close with a BANG!!!
Platforms toPlatforms to
Choose FromChoose From
Q&AQ&A Sessions:
How to Take Questions
• Prepare in advance.
• Show your understanding.
• Stick to the objectives you outlined.
• Keep everyone involved.
Fielding Questions
• If you don’t know the answer:
– Say you don’t know.
– Stall:
• “That’s a good question.”
• “I’m glad you asked that.”
– Repeat the question to buy time
– Turn the question around
• “How would you deal with this?”
– Turn the question outward
• “How would the rest of you deal with this?”
Fielding Questions
• ConfusingConfusing questions: long + rambling
questions.
• ControllingControlling questions: thank them and
move on.)
• HostileHostile questions:
– “I understand that you feel upset about
this.”
– Answer unemotionally.
Challenging Questions
Become an Expert
• Practice…practice…practice.
• Try to find as many opportunities as you
can to present (Toastmasters.)
• Videotape your performance.
• Join Toastmasters.
Become an EXPERT
Ace Your Meetings
• We expect people to engage/ participate but
get annoyed when they talk TOO MUCH.
• We want people to be comprehensive,
thoughtful and innovative, yet FAST and
efficient.
• We expect people to provide their best ideas
but not get defensive when we modify or reject
them.
• We hold people to high standards and expect
them not to get caught in “GROUPTHINK” but
resent when they don’t follow along with the
group.
Meetings Are DIFFICULTDIFFICULT
Taken from Lindsay Rahmun
Meetings Are DIFFICULTDIFFICULT
• People have their own opinions, objectives and
agendas.
• There is always a POLITICAL environment that
presents barriers.
• Members differ in their cultural, personality,
experience, values, and belief systems.
Visual AidesVisual Aides
Visual Aides
• Can be a distraction
• Avoid using a lot of text
- don’t read of the page
like the text is author’
notes.
• Avoid using old graphics
and Clip Art.
• Use words sparingly, and
find NEW &NEW &
EXCITINGEXCITING graphics.
Visual Aides
• Start with the design of the presentation
as a WHOLE.
– Do the closing and Agenda slides first
• Once you choose the platform, design the
SLIDE layout.
• Design each slide.
• Practice with all your visual aides
included.
• Use VIDEO & AUDIOUse VIDEO & AUDIO (I’m aI’m a
hypocrite!hypocrite!)
A Visually Compelling Talk
http://www.microsoft.com/atwork/skills/presentations.aspxhttp://www.microsoft.com/atwork/skills/presentations.aspx
Design Your SlidesDesign Your Slides
• Use headlines, sub-headlines.
• Choose your colors.
• Match copy with background color for
visual effect
• Maintain consistent “LOOK” but mix up
slides to maintain interest.
• Incorporate graphics, charts, pie charts,
graphs, to depict your message visually.
Designing Each Slide
• Cite your sources.
• Check for errors.
• Design slides to tell WHY & HOW!
• Spacing matters.
• Acclimate yourself to the equipment and
the venue.
Designing Each Slide
http://workawesome.com/software/28-creative-powerpoint-and-keynote-
presentation-designs/
Non-Verbal
Communications
Matter
Non-Verbal Cues
• Mirroring technique.
• Lean in to express interest.
• Avoid eye-rolling, turning your back, yawning,
talking over others.
• Arm-crossing.
RESOURCESRESOURCES
Resources
www.m62.net/presentation-theory/presentation-best-practicewww.m62.net/presentation-theory/presentation-best-practice/
Resources
www.m62.net/presentation-theory/presentation-best-practice/presentation-ideas/
Resources
www.proedgeskills.com/Presentation_Skills_Articles/visual_aids_undermine.htm
Resources
http://www.nytoastmasters.org/New_York_Toastmasters/Home.htmlhttp://www.nytoastmasters.org/New_York_Toastmasters/Home.html
Resources
Resources
www.speakingaboutpresenting.com/presentation-skills/best-presentation-tips/
Business Communications week 3 Presentation
Business Communications week 3 Presentation

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