An overview introduction to the world of Integrated Marketing Communications, how IMC fits into an organization's overall business planning and goal-setting.
An introduction into Integrated Marketing Communications. How IMC serves the advertising function for promoting organizations, their products, and services.
A presentation that defines personal branding and positioning, describes the advantages of building one for yourself, and provides an example of a personal brand and positioning statement.
An overview introduction to the world of Integrated Marketing Communications, how IMC fits into an organization's overall business planning and goal-setting.
An introduction into Integrated Marketing Communications. How IMC serves the advertising function for promoting organizations, their products, and services.
A presentation that defines personal branding and positioning, describes the advantages of building one for yourself, and provides an example of a personal brand and positioning statement.
This is the first presentation that introduces the Lean Team Canvas. It is a startup focused methodology to build teams that simply rock. Powered by leanteam.org
Met de hulp van feeds en inspiratie (die had ik gisteren mij mijn collega gekregen) had een de presentatie voor FD Carrier Challenge aangepast. De essentie van deze presentatie is nier meer de bepaalde methode as ik eerder dacht. Het is over je en hoe kan je een verschil maken in je dagelijkse activiteiten en bereiken je persoonlijke doelen met behulp van nieuwe netwerking, leiding en ondernemen technieken. Je gebruikt “denken triggers” in deze presentatie om maximaal toegevoerde warden en kennis ook van jou eigen ervaring uit te halen.
With help feedbacks and inspiration from my colleagues yesterday I have updated the presentation for FD Carrier Challenge. The essence of this presentation is not even a set of particular methods as I thought. It is about the change, which can be done by you. How can you make a difference in your daily work to achieve your personal goals with the help of techniques of new networking, leading and entrepreneurship? You use “thought treiggers” in this presentation to get the maximum added value and knowledge of your own experience.
Stretch your marketing resources with the P.L.O.W. methodBLOCKbETA Marketing
Entrepreneurs, solopreneurs and small business owners have a tough time getting everything done when it comes to marketing. Use this method to be more efficient while effectively marketing your business to gain more impact, win clients and grow.
Brand Strategy for the Real World. Making Your Brand Relevant to Key Audiences.mStoner, Inc.
This free webinar will define a practical approach to brand strategy that connects with the many audiences who matter.
What You Will Learn:
• What are the elements of a solid brand framework?
• How can market research identify the needs and motivations of each audience?
• How do you translate a brand into a compelling, audience-specific message map?
Who Should View:
• Marketing and communications professionals responsible for brand development and/or messaging
• Managers, directors, and VPs of enrollment management, admission, alumni relations, and development who need to translate the institutional brand into compelling, audience-specific messages.
Stand Out from the Crowd - Defining Your Company’s Value Proposition The Marx Group
Determine your company’s value proposition and bring consistency to your communications and clarity for customers, prospects, suppliers, employees, and others. Tom demonstrated the value proposition process to help your company understand why it has more value than the competition. Invest the time to learn how to consistently convey your company’s value proposition
TactiBrand and Pareto Systems on Client AcquisitionsKirk Lowe
Kirk Lowe, Branding Tactician at TactiBrand and Duncan MacPherson, practice management leader at Pareto Systems share their thoughts on Attracting and Engaging clients in Financial Services.,
Thought Leadership: Positioning Yourself as an Expert in the MarketplaceDana Vanden Heuvel
Presentation to the Sheboygan Chamber of Commerce on 12/17 at their program: FOCAL POINT: Thought Leadership: Positioning Yourself as an Expert in the Marketplace.
Thought Leadership Marketing: From Hidden Talent to Visible Expert - Presente...Dana Vanden Heuvel
Thought Leadership Marketing: From Hidden Talent to Visible Expert - Presented at the Iowa AMA
Business-to-business (B2B) marketers are being asked to position their firms as thought leaders in the industries they serve, but many marketers are still murky on just what thought leadership is and even more unsure of how to activate their experts for thought leadership. Marketers need more than just a body of content and social media to become thought leaders on the issues that are most relevant to their customers.
This event is designed for marketers who seek to use thought leadership as a means to market their brand and want to know the best way to establish thought leadership within their industry. Attendees will walk away with an understanding of what thought leadership is, and what it is not, how to build the discipline of thought leadership in an organization and how to take the first steps away from ‘hidden talent’ toward the ideal of ‘visible expert’.
Attendees will leave armed with a series of tools to help them determine and test their platform, establish the right thought leadership channels and build the case for thought leadership marketing in their organization.
Meetup 120: Marketing and Selling TechnologyLisa Denis
This presentation is from Silicon Halton Meetup 120: Marketing and Selling Technology, which took place on March 10, 2020. Learn from sales and marketing experts the stages of prospect development and the tactics and strategies to be considered at each stage. Marketing and Sales are the secret intelligence agency in your business!
This is the first presentation that introduces the Lean Team Canvas. It is a startup focused methodology to build teams that simply rock. Powered by leanteam.org
Met de hulp van feeds en inspiratie (die had ik gisteren mij mijn collega gekregen) had een de presentatie voor FD Carrier Challenge aangepast. De essentie van deze presentatie is nier meer de bepaalde methode as ik eerder dacht. Het is over je en hoe kan je een verschil maken in je dagelijkse activiteiten en bereiken je persoonlijke doelen met behulp van nieuwe netwerking, leiding en ondernemen technieken. Je gebruikt “denken triggers” in deze presentatie om maximaal toegevoerde warden en kennis ook van jou eigen ervaring uit te halen.
With help feedbacks and inspiration from my colleagues yesterday I have updated the presentation for FD Carrier Challenge. The essence of this presentation is not even a set of particular methods as I thought. It is about the change, which can be done by you. How can you make a difference in your daily work to achieve your personal goals with the help of techniques of new networking, leading and entrepreneurship? You use “thought treiggers” in this presentation to get the maximum added value and knowledge of your own experience.
Stretch your marketing resources with the P.L.O.W. methodBLOCKbETA Marketing
Entrepreneurs, solopreneurs and small business owners have a tough time getting everything done when it comes to marketing. Use this method to be more efficient while effectively marketing your business to gain more impact, win clients and grow.
Brand Strategy for the Real World. Making Your Brand Relevant to Key Audiences.mStoner, Inc.
This free webinar will define a practical approach to brand strategy that connects with the many audiences who matter.
What You Will Learn:
• What are the elements of a solid brand framework?
• How can market research identify the needs and motivations of each audience?
• How do you translate a brand into a compelling, audience-specific message map?
Who Should View:
• Marketing and communications professionals responsible for brand development and/or messaging
• Managers, directors, and VPs of enrollment management, admission, alumni relations, and development who need to translate the institutional brand into compelling, audience-specific messages.
Stand Out from the Crowd - Defining Your Company’s Value Proposition The Marx Group
Determine your company’s value proposition and bring consistency to your communications and clarity for customers, prospects, suppliers, employees, and others. Tom demonstrated the value proposition process to help your company understand why it has more value than the competition. Invest the time to learn how to consistently convey your company’s value proposition
TactiBrand and Pareto Systems on Client AcquisitionsKirk Lowe
Kirk Lowe, Branding Tactician at TactiBrand and Duncan MacPherson, practice management leader at Pareto Systems share their thoughts on Attracting and Engaging clients in Financial Services.,
Thought Leadership: Positioning Yourself as an Expert in the MarketplaceDana Vanden Heuvel
Presentation to the Sheboygan Chamber of Commerce on 12/17 at their program: FOCAL POINT: Thought Leadership: Positioning Yourself as an Expert in the Marketplace.
Thought Leadership Marketing: From Hidden Talent to Visible Expert - Presente...Dana Vanden Heuvel
Thought Leadership Marketing: From Hidden Talent to Visible Expert - Presented at the Iowa AMA
Business-to-business (B2B) marketers are being asked to position their firms as thought leaders in the industries they serve, but many marketers are still murky on just what thought leadership is and even more unsure of how to activate their experts for thought leadership. Marketers need more than just a body of content and social media to become thought leaders on the issues that are most relevant to their customers.
This event is designed for marketers who seek to use thought leadership as a means to market their brand and want to know the best way to establish thought leadership within their industry. Attendees will walk away with an understanding of what thought leadership is, and what it is not, how to build the discipline of thought leadership in an organization and how to take the first steps away from ‘hidden talent’ toward the ideal of ‘visible expert’.
Attendees will leave armed with a series of tools to help them determine and test their platform, establish the right thought leadership channels and build the case for thought leadership marketing in their organization.
Meetup 120: Marketing and Selling TechnologyLisa Denis
This presentation is from Silicon Halton Meetup 120: Marketing and Selling Technology, which took place on March 10, 2020. Learn from sales and marketing experts the stages of prospect development and the tactics and strategies to be considered at each stage. Marketing and Sales are the secret intelligence agency in your business!
UTSpeaks Public Lecture: Clearing up the Cloud -19th July 2011 - Rob Living...Livingstone Advisory
How should we navigate the pitfalls of IT’s newest ‘big opportunity’?
For individuals and small business, Cloud computing via the Internet offers unprecedented access to systems, software and technologies, previously restricted to the corporate world, at little or no cost.
But for mid-sized and large organisations, the reality of adopting Cloud computing presents a whole new set of costs, risks and governance implications, quite different to those in traditional in-house IT systems.
This public lecture provides a concise, plain English overview of Cloud computing and what it means for businesses in Australia. It explores the privacy, security, commercial, regulatory, cost, risk and internal governance challenges that organisations, as well as the wider community, should be aware of.
The world of computing is moving to the cloud —shared infrastructure, shared systems, instant provisioning, and pay-as-you-go services. And users can enjoy anytime, anywhere access to services and their data, on any device. But are we secure within the new cloud environments? Are information assets adequately protected as they move around in the cloud? The answer to both is yes— as long as your underlying security architecture has been designed for the cloud. In this session, Rob Livingstone will examine key security considerations surrounding the convergence of hybrid clouds, mobile devices and BYOD, and provide practical guidance on how to identify, mitigate and the key technical and systemic risks in your Cloud journey.
Starting the Career Over Again with Resilience and DeterminationAndrea Cavallucci
Careers come across bumps (small or big) every day and at every level. When this happens it is not easy (to put it simply): there are no words that can describe how tough it can be. This is why it is important to remain calm, focused and determined. These few slides are intended to hopefully motivate, create some awareness and offer appreciation.
Will the Cloud be your disaster, or will Cloud be your disaster recovery?Livingstone Advisory
Making real sense of enterprise Cloud computing in the context of your business is not always a trivial task. The volume, diversity and intensity of opinions on what cloud can do for your organization are relentless, as are the pressures to lower IT costs, speed up implementations, simplify enterprise IT and deliver more value in your own organizations.
Shifting your mission critical systems to the cloud presents a formidable range of challenges for many organizations, least of which the potential loss of control over your disaster recovery capability. Conversely, keeping your enterprise IT systems where you can see them, and using the cloud to manage your backups and disaster recovery may appear to run counter to the prevailing perception that the cloud is the ultimate destination for all IT systems.
In this presentation, Rob Livingstone will be covering off some of the key considerations of disaster recovery planning in the hybrid cloud environment and how, paradoxically, cloud could either be the cause of your disaster or has the potential to save you from one. He will be offering practical insights and tips on how you should approach the cloud when it comes to planning for the worst so that you come out looking your best.
Your Leadership Brand - The CIO as Business Strategist driving innovation. CI...Livingstone Advisory
Your Leadership Brand - The CIO as Business Strategist driving innovation
When CIOs think like business strategists, they shift from primarily managing technology projects to become highly business relevant. The ability of CIOs to successfully make this shift is key to underpinning the transformation of IT within the organisation. This transformation is critical to organisations that are looking for ways of driving innovation and entrepreneurship within the IT group, which in turn drives sustainable business value. The role of the CIO is at the core of this transformation.
In this engaging and practical session, Rob Livingstone provides valuable insights on how organisations and CIOs alike can ensure this transition is made successfully, and rapidly.
Agenda included
Surveying the broader landscape
Is enterprise innovation the Job of IT?
The Future-State CIO Model
Getting past ‘Business – IT Alignment’
Creating Influence
Your leadership brand.
Your personal Brand – as you!.
Maximising the opportunities offered by emerging technologies within the chan...Livingstone Advisory
The Australian University sector is heading down the path of seemingly inevitable and fundamental change in both its operating model and role within society. The forces at play are numerous and diverse, fueled in part by the capabilities of modern technologies. These include factors such as increasing global competition for tertiary students, the shift towards a self-funded corporate operating model whilst having to retain academic independence and rigor – all in an environment of the increasing commoditisation of knowledge and intellectual property through emerging vehicles such as MOOCs (Massive Online Open Courses).
In the midst of these structural changes, how well Australian Universities navigate through the current swathe of emerging and potentially disruptive technologies whilst mitigating the longer term systemic risks associated with their adoption is not necessarily a trivial exercise.
In this session, Rob Livingstone offered some practical insights into how CIOs of ‘the University of the future’ can play an active part in helping their institutions thrive in the new environment by maximising the upside potential of new and emerging technologies with known cost and risk, whilst simultaneously managing the multiple versions of reality that exist in the new IT environment.
Map of the Cloud minefield - Banktech Sydney Summit 17 july 2012 Livingstone Advisory
This presentation was delivered at the 2012 BankTech summit in Sydney, Australia by Rob Livingstone (www.rob-livingstone.com ). Topics included:
Exploring the real definition of Cloud
Interpreting the conflicting messages
Systemic vs. Technical risks in the Cloud
Availability
Hybrid Cloud is the reality
Importance of Cloud Computing Reference Architecture
Managing multiple parties in the Cloud ecosystem (Hybrid Cloud)
The challenge for Regulators
Standards? Which standards?
Some risk mitigation approaches
Presentation at the ACS Youth in IT Conference (Asia-Pacific).
Career resilience is the name of the game. Why career resilience is key to surviving profound technology change in our globalized world.
Rob also launched his book Direction through Disruption - A guide to career resilience during rapid technology and workplace change .
Navigating the risks in implementing Hybrid Cloud, Agile and Project Manageme...Livingstone Advisory
Ensuring the alignment between the various ‘best practice’ technology implementation methodologies supported by appropriate ongoing IT management and business engagement frameworks is key to the delivery of a robust, truly agile and cost effective IT environment. Achieving this without compromising security or exposing the organisation to greater risks is a given in the eyes of the business.
In this presentation, Rob Livingstone explores the key systemic and technical risks associated with the concurrent adoption and management of agile application development methodologies, project management, hybrid cloud, on-premise IT and mobile devices within the enterprise. He also suggests some practical approaches that CIOs, CTOs, CSOs and CFOs should be taking to successfully orchestrate this transition.
Network like an all-star teaches you how to build and maintain meaningful relationships. Networking is often the most effective way to find a job. If you are shy or uncomfortable when networking or unaware of networking techniques, you’re not alone. This supportive workshop is designed to improve your ability to network by defining what it is and is not; identifying the causes of your networking reluctance; and imparting skills to help you network comfortably, effectively, and successfully. This course will provide an overview of networking best practices and focus on the skills required to build lasting career and professional relationships for lasting success.
Presentation for women returning to the workforce on how to develop and navigate your personal brand. Includes personal branding exercises to develop a compelling and memorable personal brand; comprehensive LinkedIn profile strategies; social media profile tips; tips for interviewing success.
Personal Branding Create Your Plan, Promote Your BrandSeuss+
You’ll learn the importance of personal branding and the impact it has on your career. You’ll discover examples and exercises for how to identify, activate, and live your own unique brand and how it will positively impact your career path. You’ll learn about why it is important to have a personal brand, how to identify and build your personal brand, how to present, communicate, and live your personal brand, and how to incorporate your personal brand into your career goals.
Learn more about how Seuss+ can help you at our website www.seuss.plus
Your Brand Studio is India's First and Only, One of its Kinds - Experiential Personal Branding Workshop that equips you with the tools that help you Discover and Communicate Your Brand
One Squared Presentation: Brandon Philbrick - Capturing CultureLeighton Interactive
What is culture? How do you put it into words? This presentation by Brandon shows you each element that goes into your culture. Once you have each of these elements determined, you can create your very own culture code.
Learn from Ethan Chazin business coach and growth strategist how to implement a new customer on-boarding program that creates maximum happiness and lifetime value.
Learn how to conduct a successful, results-driven career transition at ANY age, with any amount of experience, in any industry during any economy and job market. Time unconventional strategies.
International Consumer Behavior - the many differences that exist between cultures and how you adapt your media, advertising, and communications accordingly.
Leverage true grit, overcome your fears and embrace leadership. All of these are in you, so unleash them for your lasting career, professional, and business success.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
4. • A good pitch should answer 3 questions:
– Who are you?
– What do you do?
– What are you looking for.
• Clarify your target.
• Get it down on paper.
• WIIFM! Tailor the pitch to your
audience, not you.
• Eliminate industry jargon.
A Compelling Pitch
5. • Practice, practice, practice (then
get feedback.)
• Prepare a few variations.
• Nail it with confidence.
A Compelling Pitch
6.
7. • Product: Your background, experience,
accreditations, training, qualifications.
• Packaging: Dress for success. Culture,
language proficiency, Study/Live Abroad
• Pricing: Know Your Worth Always.
• Placement: Network Strategically. Put
yourself out there.
• Promotions: How to Market Yourself.
Your 5 Ps
9. The Chazin GroupThe Chazin Group
Security Analyst Information Security Research Market Data
Senior Security
Analyst
Information Analyst Research
Analyst
Market Data
Specialist
Quant Research
Analyst
Network Intrusion Analyst Research
Manager
Quant Modeler /
Trader
Application Security Analyst
FX Systematic
Trader
Security Systems Analyst
Your Contact Details Here!
Summary of professional qualifications: X years as a security analyst
with core competencies in:
• Core competency 1
• Core competency 2
• Core competency 3
• Core competency 4
My target Job Functions & Job Titles:
Your Personal Marketing Plan
10. The Chazin GroupThe Chazin GroupYour Personal Marketing Plan
Key Company Attributes Ideal Job Location
Entrepreneurial culture, small start up, and
condones calculated risk-taking.
NYC, Northern/Central NJ, Dallas/Ft. Worth,
TX
Cincinnati, OH.
E-Commerce Manufacturing Security Sports
Management
Amazon Amano
Corporation
Kroll Worldwide Steiner Sports
E-Bay Johnson Controls Citigate-Hu dson MIllsport
B&N.com United
Technologies
Safir-Rosetti SME, Inc.
Key Responsibilities That I Oversee:
• Project Management
• Telemarketing
• Customer Service
Target Industries and Companies:
My Ideal Company Characteristics and Locations:
12. • Become a SME.
• Get Published.
• Identify Your UVP.
• Your “Product” Features & Benefits.
• Build a Rolodex of References:
–Advisors, Bosses, Peers, Clients,
Professors, Mentors.
• Define Your 4-5 Success Stories.
• Promote Yourself AT ALL TIMES.
The Chazin GroupThe Chazin GroupSelf Promotion=BRANDING
13. • Participate on Panels.
• Speak at Industry Events,
Tradeshows, Conferences.
• Obtain Recommendations.
• Defend Your Brand (Name)
Against ALL Attacks.
• Blog, Blog, Blog.
The Chazin GroupThe Chazin GroupSelf Promotion=BRANDING
19. "My personal mission is to take time every
day for reflection, to realize what I learned,
what I should learn more about to say thank
you, to give myself a pat on the back while
looking into what I need to improve upon.”
The Chazin GroupThe Chazin GroupAn Example
20. • What principles do I choose as a
foundation for my life?
• What would I like to accomplish and
contribute?
• What would I like to be?
• How do I fit into my family and
community?
• What are my strengths?
• What are my passions?
The Chazin GroupThe Chazin GroupYour Core Values & Beliefs
21. The Chazin GroupThe Chazin Group
Elements to Consider
Very
Important Important Neutral
Not
Important N/A
Security
Financial Stability
Challenge
Creativity
Competitiveness
Personal Growth
Promotional Opportunities
Variety
Routine
Detail Orientation
Organized Environment
Culture:
Values
Integrity
Energy
Structure
Celebrations
What’s MOST Important to You?
22. The Chazin GroupThe Chazin Group
Elements to Consider
Very
Important Important Neutral
Not
Important N/A
Environment
Helping or Impacting Lives of
Others
Pace
Physical Demands
Work-Life Balance
Recognition
Rate of Pay
Educational Requirements
Personal Relationship with
Manager
Personal Relationship with Co-
workers
Physical location
Commute
What’s MOST Important to You?
23. Why We ALL Need a Personal
Mission Statement!
• Ensures a greater chance of career success!
• Steven Covey has referred to crafting a
mission statement as "connecting with your
own unique purpose and the profound
satisfaction that comes in fulfilling it."
• Michael Goodman: a personal mission
statement is: “an articulation of what you’re all
about and what success looks like to you.”
The Chazin GroupThe Chazin GroupPersonal Mission Statement
24. 1. Identify Your SUCCESSES
2. Identify Your CORE VALUES
3. Identify your CONTRIBUTIONS
4. Identify Your GOALS
VOILA!
The Chazin Group4-Step Process
26. • Based on my background, this is how I am in a
UNIQUE POSITION to help my organization
• Highlight your FEATURES & BENEFITS:
– Core Competencies (things you do REALLY well)
– Expertise (Leadership, Management)
– Success Stories
– Qualifications & Experience
– Accreditations & Certifications
– Language Proficiency
The Chazin GroupThe Chazin GroupYour Positioning Statement
27. Your positioning statement should be brief and contain
the following information:
1. An overview of your skills, experiences, and the type of
work that you're looking for:
Ex. I am a qualified CPA who thrives in my role as an
Analyst.
2. A description of your specific skills & experiences:
Ex. My experience includes accounting, general office
management duties, IT management and facilities management.
The Chazin GroupThe Chazin GroupYour Positioning Statement
28. 3. Additional information:
Ex. I’ve spent the past 3 years in a variety of Financial and
IT roles in a high growth business, in which I have managed and
motivated teams of up to sixteen people to a high level of
achievement.
Ex. I have the ability and desire to contribute and influence
at a management level, and the capacity to participate in the
strategic development of an organization.
The Chazin GroupThe Chazin GroupYour Positioning Statement
29. Stick with a 4-6 word statement. It defines your role, your worth
and establishes a place (or position) in the mind of a hiring
manager, HR person, recruiter or networking contact. Think
about it as your tag-line (Ex. Avis: We try harder). Here are a
few examples to get you started:
• Customer-Driven CPA
• Industry Expert Financial Analyst
• Problem Solver and Detail Oriented CPA
The Chazin GroupThe Chazin GroupYour Positioning Statement
31. • Based on my personal mission and my
positioning statement, I PROPOSE that…
• Here’s what I will do for your organization.
• Apply your background, skills and experience to
deliver a set of solutions that will solve their
specific challenges, and let them sleep at night.
The Chazin GroupThe Chazin GroupYour Proposition Statement
32. • FranklinCovey Mission Builder;
www.franklincovey.com/missionbuilder/index.html
• Laurie Beth Jones, The Path: Creating Your Mission
Statement For Work & For Life
• Richard J. Leider, The Power of Purpose: Creating
Meaning in Your Life and Work
• www.thenovogroup.com/personal-positioning-
statement/
• www.inspirational-sayings-in-action.com/example-of-a-
personal-mission-statement.html
The Chazin GroupThe Chazin GroupResources
42. • What you put INTO your relationships
matters most, so…
• Share articles.
• Inform of upcoming events.
• Make introductions.
• Start your own group.
Be Indispensable
47. • Define your career, business,
professional goals.
• Self assessment to uncover your
values and personality type.
• Develop your professional bio.
• Research then describe your ideal
contact in SIGNIFICANT detail using
someone you know well as an
example.
Your IDEAL Connection
48. • Find out where they meet.
• Initiate STALKING.
• A “work-in-progress” - test, refine,
and revisit often.
Your IDEAL Connection
49. • Their job description.
• Job-related roles and responsibilities.
• Key business/professional
challenges.
• Industries they work(ed) in.
• Associations they belong(ed) to.
Ideal Target Profile
50. • Their ideal contact.
• Schools they attended.
• Professional certifications,
accreditations.
• Training they attended.
Ideal Target Profile
51. • Events they attend.
• Their credentials and certifications.
• Where do they congregate.
• Interests, hobbies…PASSIONS.
• Volunteer work/community
engagement.
Ideal Target Profile
53. The Chazin GroupThe Chazin GroupYour Plan
List the professional groups and trade
associations that you currently belong to:
1._________________________________________
2._________________________________________
3._________________________________________
4._________________________________________
5.__________________________________________
56. • Alma Mater?
• Active in their Alumni Assn?
• Belong to Professional Associations?
• Industry Events, Tradeshows and
Conferences they attend?
• Check their LinkedIn profile.
• Groups they belong to?
• Rehearse…YES, REHEARSE!
Background Check
62. • Invite to learn more about one
another.
• NOT selling!
• Send a Thank you?
• Share information that came up
when you spoke.
• Invite to connect online.
Next Steps
67. • Reduces the effort required to understand
you, your needs, background, skills.
• Define your QUALITIES/ABILITIES.
• Present your professional attributes.
• Chance to “connect” with your brand.
• Sign of your perceived quality and
PRESTIGE.
• Help others organize knowledge about
you.
Brands Matter to Others
68. • Savvy networkers, but…
• Many HUNTERS still exist.
• Address Each Person’s WIIFM.
• Networking “saturation.”
• Increased competition.
• Too many venues & events.
• Commingling of social and
professional networking goals.
Branding Challenges
69. • You achieve maximum benefit from the
“added value” attributed to marketing
your brand.
• You create value for your brand many
ways.
• There are many different ways in which
the value of your brand can be
exhibited or exploited to benefit your
job search, career goals, and business
ownership efforts.
Brand Equity
87. • Volunteer Your Time.
• Serve on (School, Zoning) Boards.
• Fundraising Matters:
–What Are Your Town’s “Big Ticket”
Issues?
–Special Projects?
• Local Politics.
Engage Your Community