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Forging powerfulrelationships part1

Forge powerful relations by NOT networking but building strong relationships.

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Forging powerfulrelationships part1

  1. 1. Presented by: Ethan Chazin President The Chazin Group LLC Forging Powerful RELATIONSHIPS
  2. 2. The Chazin GroupThe Chazin Group
  3. 3. The Chazin GroupThe Chazin GroupNetworking Is/Isn’t
  4. 4. The Chazin GroupThe Chazin GroupBuilding Relationships
  5. 5. The Chazin GroupThe Chazin GroupMutual Symbiosis
  6. 6. • What you put INTO your relationships matters most, so… • Share articles. • Inform of upcoming events. • Make introductions. • Start your own group. Be Indispensable
  7. 7. The Chazin GroupThe Chazin Group Be a Connector
  8. 8. The Chazin GroupThe Chazin GroupStep 1: The Plan
  9. 9. The Chazin GroupThe Chazin GroupHave a Connecting Plan
  10. 10. Who do you want/need to connect with?
  11. 11. Your Relationship Universe INTERNAL PEERS REAL ESTATE COMPETITORS GOV’T ENTITIES BLDG OWNERS CORPORATIONS VENDORS
  12. 12. • Define your career, business, professional goals. • Self assessment to uncover your values and personality type. • Develop your professional bio. • Research then describe your ideal contact in SIGNIFICANT detail using someone you know well as an example. Your IDEAL Connection
  13. 13. • Find out where they meet. • Initiate STALKING. • A “work-in-progress” - test, refine, and revisit often. Your IDEAL Connection
  14. 14. • Their job description. • Job-related roles and responsibilities. • Key business/professional challenges. • Industries they work(ed) in. • Associations they belong(ed) to. Ideal Target Profile
  15. 15. • Their ideal contact. • Schools they attended. • Professional certifications, accreditations. • Training they attended. Ideal Target Profile
  16. 16. • Events they attend. • Their credentials and certifications. • Where do they congregate. • Interests, hobbies…PASSIONS. • Volunteer work/community engagement. Ideal Target Profile
  17. 17. The Chazin GroupThe Chazin GroupYour Plan
  18. 18. The Chazin GroupThe Chazin GroupYour Plan List the professional groups and trade associations that you currently belong to: 1._________________________________________ 2._________________________________________ 3._________________________________________ 4._________________________________________ 5.__________________________________________
  19. 19. The Chazin GroupThe Chazin GroupYour Plan
  20. 20. The Chazin GroupThe Chazin GroupStep 2: PRE Event
  21. 21. • Alma Mater? • Active in their Alumni Assn? • Belong to Professional Associations? • Industry Events, Tradeshows and Conferences they attend? • Check their LinkedIn profile. • Groups they belong to? • Rehearse…YES, REHEARSE! Background Check
  22. 22. The Chazin GroupThe Chazin GroupInvite to Connect
  23. 23. The Chazin GroupThe Chazin GroupStep 3: The EVENT
  24. 24. Connect! 5-2-1
  25. 25. Keep Their INTEREST
  26. 26. The Chazin GroupThe Chazin GroupStep 4: POST Event
  27. 27. • Invite to learn more about one another. • NOT selling! • Send a Thank you? • Share information that came up when you spoke. • Invite to connect online. Next Steps
  28. 28. Your Brand?
  29. 29. Build Your BRAND
  30. 30. A Brand is… a PROMISE!
  31. 31.  Memorable  Invaluable  Unique
  32. 32. Why YOUR Brand Matters
  33. 33. • Reduces the effort required to understand you, your needs, background, skills. • Define your QUALITIES/ABILITIES. • Present your professional attributes. • Chance to “connect” with your brand. • Sign of your perceived quality and PRESTIGE. • Help others organize knowledge about you. Brands Matter to Others
  34. 34. • Savvy networkers, but… • Many HUNTERS still exist. • Address Each Person’s WIIFM. • Networking “saturation.” • Increased competition. • Too many venues & events. • Commingling of social and professional networking goals. Branding Challenges
  35. 35. • You achieve maximum benefit from the “added value” attributed to marketing your brand. • You create value for your brand many ways. • There are many different ways in which the value of your brand can be exhibited or exploited to benefit your job search, career goals, and business ownership efforts. Brand Equity
  36. 36. The Chazin GroupThe Chazin GroupYour USP
  37. 37. • Clarify your target. • Put it on paper. • Format it. A good pitch should answer three questions: – Who are you? – What do you do? – What are you looking for. • WIIFM! Tailor the pitch to your audience, not you. • Eliminate industry jargon. A Compelling Pitch
  38. 38. • Practice, practice, practice (then get feedback.) • Prepare a few variations. • Nail it with confidence. A Compelling Pitch
  39. 39. The Chazin GroupThe Chazin Group Creating Demand For YOU
  40. 40. • Become a SME. • Get Published. • Identify Your USP. • Your “Product” Features & Benefits. The Chazin GroupThe Chazin GroupSelf Promotion=BRANDING
  41. 41. • Build a Rolodex of References: –Advisors, Bosses, Peers, Clients • Define Your 4-5 Success Stories. • Promote Yourself AT ALL TIMES. The Chazin GroupThe Chazin GroupSelf Promotion=BRANDING
  42. 42. • Participate on Panel Discussions. • Speak at Industry Events, Tradeshows and Conferences. • Obtain Client Testimonials & Recommendations. • Defend Your Brand (Name) Against ALL Attacks. • Blog, Blog, Blog. The Chazin GroupThe Chazin GroupSelf Promotion=BRANDING
  43. 43. Achieve (Online & Offline) Brand CONSISTENCY
  44. 44. The Chazin GroupThe Chazin Group
  45. 45. The Chazin GroupThe Chazin GroupCreate a COMPELLING Profile
  46. 46. The Chazin GroupThe Chazin GroupGet Endorsements

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