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This document discusses ways for businesses to engage with their local community and generate referrals. It recommends volunteering time with local organizations, serving on boards, fundraising for community issues and special projects, and getting involved with local politics. The document also suggests joining networking groups like BNI, Vistage, chambers of commerce, and shared workspaces to build connections. Finally, it stresses the importance of referrals and provides tips on managing contacts and pipelines.























