The document provides advice for giving effective presentations. It recommends identifying the key message you want the audience to understand, why it is important, and how you want them to feel and act as a result. It suggests using "kickers" to convey the message, animations and pictures rather than just text to illustrate points, and not building bullets one at a time. The document also advises presenters to establish their credentials, rehearse thoroughly, know the material inside and out, be able to present without visual aids, talk about the slides' subjects rather than just reading text, explain the purpose of each point, and maintain an engaging pace and energy level.

1. Presentation Advice
Presentation
• What do we want our audience to know
• Why do we want them to know it
• How do we want them to feel
• What do we want them to do as a result
• How do we keep them engaged?
Top Tips
• Use “Kickers” to get across a key message
• Use abstract cartoons / pictures rather than text to illustrate a
point. Use animations to build a picture
• Don’t animate text or build a bullet at a time. 1
Outcome
Purpose
Emotion
Response
Abstracts (anecdotes & animations)
Signposts & Stories

2. Presentation Advice
Presenter
• Who am I? Why should I listen to you? – credentialise yourself
• Rehearse / Practice / Polished
• Know your material / know what comes next (slide notes to make your point)
• Assume the AV will break – be able to present without any props or visual aids
• Don’t “READ” your text or bullets - talk about a subject relevant to the slide.
• “Sell” the proposition you’re making – answer the question “why am I looking at this
slide / what is the point you’re making
• Timing & Pace – don’t go too slow or too fast (especially if short of time). Cut material
rather than talk faster.
• Keep the energy levels up & keep it exciting.
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