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Business Communication:
The devil is in the details
Details are
not evil
Details define
Details
enlighten
Details
direct
But
beware
The devil is in
the details
Waiting to
kill your
message
And doom your
audience to
DETAIL HELL
Cast out the devil
Focus on your message
Don’t let data dominate
Category 2011 2012 2013 2014
Doohickey 35 30 27 29
Gizmos 16 18 21 24
Thingamajig 18 20 14 15
Whatchamacallit 11 12.1 13 13.5
Widgets 0.5 3.5 10.1 20
Total Market 80. 5 83.6 85.1 101.5
Sales, 2011-2014 (Millions of Units)
Sales Soar
Widgets Up 4,000%
Clean up
communications
Keep what is
absolutely necessary.
Use what fits your style
Make a deal with the devil
The devil keeps the details
Photo Credits: BigStockPhoto.com
• Get more “details”
• Follow our alphabetic journey to
better business communication
SimplyStatedBusiness.com
www.simplystatedbusiness
Cathy Miller, Business Writer
Business site:
www.SimplyStatedBusiness.com

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