Learn how to conduct a successful, results-driven career transition at ANY age, with any amount of experience, in any industry during any economy and job market. Time unconventional strategies.
In today's over-crowded market, differentiating yourself online is more important than ever. In order to set your organization apart, you must develop an intimate knowledge of who you are and who you're not in order to build a strong brand. But what is the framework for this kind of introspection, and what exactly do you need to learn about yourself to start evolving your image into what you've always wanted it to be? In this talk, we'll walk through the steps to define and solidify your brand foundation, followed by an overview of the outlets you can use to uniquely express these qualities in such a way that provides a unique experience for your customers, shows you stand up for what you believe, and allows you to stand out in a sea of competition online.
Like it or not, you already are a product and a service! Your personal brand is the focus, messaging and differentiation you need to stand out from the sea of job seekers. Tom Peters wrote in 1997:
“We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”
No, it isn’t a fad, it is here to stay and the message is stronger than ever! Do you know what your brand is? In this session you’ll explore:
* The 4 Ps of marketing and how they relate to your brand.
* What 5 questions should you be asking yourself to define your brand.
* 5 key steps to define/refine your brand.
* Craft your unique value proposition by answering just 3 questions.
In today's over-crowded market, differentiating yourself online is more important than ever. In order to set your organization apart, you must develop an intimate knowledge of who you are and who you're not in order to build a strong brand. But what is the framework for this kind of introspection, and what exactly do you need to learn about yourself to start evolving your image into what you've always wanted it to be? In this talk, we'll walk through the steps to define and solidify your brand foundation, followed by an overview of the outlets you can use to uniquely express these qualities in such a way that provides a unique experience for your customers, shows you stand up for what you believe, and allows you to stand out in a sea of competition online.
Like it or not, you already are a product and a service! Your personal brand is the focus, messaging and differentiation you need to stand out from the sea of job seekers. Tom Peters wrote in 1997:
“We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”
No, it isn’t a fad, it is here to stay and the message is stronger than ever! Do you know what your brand is? In this session you’ll explore:
* The 4 Ps of marketing and how they relate to your brand.
* What 5 questions should you be asking yourself to define your brand.
* 5 key steps to define/refine your brand.
* Craft your unique value proposition by answering just 3 questions.
Presentation for women returning to the workforce on how to develop and navigate your personal brand. Includes personal branding exercises to develop a compelling and memorable personal brand; comprehensive LinkedIn profile strategies; social media profile tips; tips for interviewing success.
The term branding has long been relegated to companies and products, but today almost every individual has to have a personal brand as personal brand serves the brand of an employer company and its products complimentarily and it has positive impact on the way an organization and its culture is managed. Not many of us have consciously cultivated these brands, but they exist nonetheless.
The question is no longer IF you have a personal brand, but if you choose to guide and cultivate the brand or to let it be defined on your behalf. This session explains what personal branding and personal brand means and gives ways to start building an awesome personal brand.
What do you wish for people to associate with you when they think of your name? Is there a certain subject matter in which you want to be perceived as an expert or are there general qualities you want linked to your brand? Once you understand how you wish your brand to be perceived, you can start to be much more strategic about your personal brand. This doesn't mean you can’t be human. A strong personal brand can yield tremendous ROI whether you are working with an organization or leading one.
This session focuses on explaining the parts of persona, promise and brand story of a person and explains how can you strategically carve and build the personal brand – which helps you create a personal equity – to be more effective in the organization, market and society.
The writer's brand called you for the International Women's Writing Guild Con...Melissa A. Rosati, CPCC
The Writer's Brand Called You is a presentation for the attendees of the International Women's Writing Guild at the Big Apple Writing Conference held in New York City. In this interactive writing workshop, writers learn how to craft their brand and how to position their print and digital content into their target market. The four major digital retailers, Amazon, Kobo, Barnes & Noble, and Apple are discussed.
Women writers have numerous opportunities to use their writing skills to create content for many different social channels and to monetize their content by creating digital products. Content marketing plays a significant role in branding a writer's reputation.
The Writer's Brand Called You is the first step in an on-going series of presentations dedicated to women writers.
BrandBakers I Recruiting as sales and marketingBrandBakers
You know, too many chiefs say "people are our main asset", but just few walk the talk.
We BrandBakers, treat employees as customers and bring our knowledge and experience from business and marketing to the field of recruitment.
How are you influencing the conversation around what talent thinks, feels and shares about what it’s like to be a part of your organisation?
For large and small companies alike, an inspiring employer brand will deliver real results, driving down cost per hire and employee turnover.*
*LinkedIn Research 2011
A presentation designed and presented by Prof. Rebecca Knapp to veterans at Saddleback College. This presentation covers three areas of discussion: 1) Is entrepreneurship right for you?; 2) Practice creating the core elements of a business plan; and 3) Share resources, sites, organizations and apps that help not only veterans, but also entrepreneurs in general.
Brand positioning isn't just a logo. It's researching your target audience, understanding the value of what you do, and then articulating that both verbally and visually.
Consider the questions offered, find answers, and then act!
Going into business for yourself requires a certain mindset that can lead to business success. This course will examine responsibilities of you as an independent business owner, creating a biography that sells your skills, goal setting, and daily management techniques for your business. Originally taught for the Beyond Measure Barbering Institute on behalf of Alamance Community College Small Business Center.
Learn from Ethan Chazin business coach and growth strategist how to implement a new customer on-boarding program that creates maximum happiness and lifetime value.
Presentation for women returning to the workforce on how to develop and navigate your personal brand. Includes personal branding exercises to develop a compelling and memorable personal brand; comprehensive LinkedIn profile strategies; social media profile tips; tips for interviewing success.
The term branding has long been relegated to companies and products, but today almost every individual has to have a personal brand as personal brand serves the brand of an employer company and its products complimentarily and it has positive impact on the way an organization and its culture is managed. Not many of us have consciously cultivated these brands, but they exist nonetheless.
The question is no longer IF you have a personal brand, but if you choose to guide and cultivate the brand or to let it be defined on your behalf. This session explains what personal branding and personal brand means and gives ways to start building an awesome personal brand.
What do you wish for people to associate with you when they think of your name? Is there a certain subject matter in which you want to be perceived as an expert or are there general qualities you want linked to your brand? Once you understand how you wish your brand to be perceived, you can start to be much more strategic about your personal brand. This doesn't mean you can’t be human. A strong personal brand can yield tremendous ROI whether you are working with an organization or leading one.
This session focuses on explaining the parts of persona, promise and brand story of a person and explains how can you strategically carve and build the personal brand – which helps you create a personal equity – to be more effective in the organization, market and society.
The writer's brand called you for the International Women's Writing Guild Con...Melissa A. Rosati, CPCC
The Writer's Brand Called You is a presentation for the attendees of the International Women's Writing Guild at the Big Apple Writing Conference held in New York City. In this interactive writing workshop, writers learn how to craft their brand and how to position their print and digital content into their target market. The four major digital retailers, Amazon, Kobo, Barnes & Noble, and Apple are discussed.
Women writers have numerous opportunities to use their writing skills to create content for many different social channels and to monetize their content by creating digital products. Content marketing plays a significant role in branding a writer's reputation.
The Writer's Brand Called You is the first step in an on-going series of presentations dedicated to women writers.
BrandBakers I Recruiting as sales and marketingBrandBakers
You know, too many chiefs say "people are our main asset", but just few walk the talk.
We BrandBakers, treat employees as customers and bring our knowledge and experience from business and marketing to the field of recruitment.
How are you influencing the conversation around what talent thinks, feels and shares about what it’s like to be a part of your organisation?
For large and small companies alike, an inspiring employer brand will deliver real results, driving down cost per hire and employee turnover.*
*LinkedIn Research 2011
A presentation designed and presented by Prof. Rebecca Knapp to veterans at Saddleback College. This presentation covers three areas of discussion: 1) Is entrepreneurship right for you?; 2) Practice creating the core elements of a business plan; and 3) Share resources, sites, organizations and apps that help not only veterans, but also entrepreneurs in general.
Brand positioning isn't just a logo. It's researching your target audience, understanding the value of what you do, and then articulating that both verbally and visually.
Consider the questions offered, find answers, and then act!
Going into business for yourself requires a certain mindset that can lead to business success. This course will examine responsibilities of you as an independent business owner, creating a biography that sells your skills, goal setting, and daily management techniques for your business. Originally taught for the Beyond Measure Barbering Institute on behalf of Alamance Community College Small Business Center.
Similar to Career transition ethanchazin_intro_2019 (20)
Learn from Ethan Chazin business coach and growth strategist how to implement a new customer on-boarding program that creates maximum happiness and lifetime value.
An introduction into Integrated Marketing Communications. How IMC serves the advertising function for promoting organizations, their products, and services.
An overview introduction to the world of Integrated Marketing Communications, how IMC fits into an organization's overall business planning and goal-setting.
International Consumer Behavior - the many differences that exist between cultures and how you adapt your media, advertising, and communications accordingly.
Want to move your career forward? Looking to build your leadership skills while helping others learn, grow, and improve their skills? Seeking someone who can guide you in achieving these goals?
You can accomplish this through a mentoring partnership. Learn more about the PMISSC Mentoring Program, where you’ll discover the incredible benefits of becoming a mentor or mentee. This program is designed to foster professional growth, enhance skills, and build a strong network within the project management community. Whether you're looking to share your expertise or seeking guidance to advance your career, the PMI Mentoring Program offers valuable opportunities for personal and professional development.
Watch this to learn:
* Overview of the PMISSC Mentoring Program: Mission, vision, and objectives.
* Benefits for Volunteer Mentors: Professional development, networking, personal satisfaction, and recognition.
* Advantages for Mentees: Career advancement, skill development, networking, and confidence building.
* Program Structure and Expectations: Mentor-mentee matching process, program phases, and time commitment.
* Success Stories and Testimonials: Inspiring examples from past participants.
* How to Get Involved: Steps to participate and resources available for support throughout the program.
Learn how you can make a difference in the project management community and take the next step in your professional journey.
About Hector Del Castillo
Hector is VP of Professional Development at the PMI Silver Spring Chapter, and CEO of Bold PM. He's a mid-market growth product executive and changemaker. He works with mid-market product-driven software executives to solve their biggest growth problems. He scales product growth, optimizes ops and builds loyal customers. He has reduced customer churn 33%, and boosted sales 47% for clients. He makes a significant impact by building and launching world-changing AI-powered products. If you're looking for an engaging and inspiring speaker to spark creativity and innovation within your organization, set up an appointment to discuss your specific needs and identify a suitable topic to inspire your audience at your next corporate conference, symposium, executive summit, or planning retreat.
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For event details, visit pmissc.org.
The Impact of Artificial Intelligence on Modern Society.pdfssuser3e63fc
Just a game Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?Assignment 3
1. What has made Louis Vuitton's business model successful in the Japanese luxury market?
2. What are the opportunities and challenges for Louis Vuitton in Japan?
3. What are the specifics of the Japanese fashion luxury market?
4. How did Louis Vuitton enter into the Japanese market originally? What were the other entry strategies it adopted later to strengthen its presence?
5. Will Louis Vuitton have any new challenges arise due to the global financial crisis? How does it overcome the new challenges?
This comprehensive program covers essential aspects of performance marketing, growth strategies, and tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, and more
NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide.
www.nidmindia.com
3. Agenda
• Begin by Branding Yourself
• New Climate, New Approach
• The 3-Step Process:
– Personal Mission Statement
– Position Statement
– Proposition Statement
4. Agenda
• Take the LONG View With a 40
Year Plan
• Your Job Search Plan
• Transferrable Skills
• Questions?
• Thank You!
12. • Reduces the effort required to understand
you, your needs, background, skills.
• Define your QUALITIES/ABILITIES.
• Present your professional attributes.
• Chance to “connect” with your brand.
• Sign of your perceived quality and
PRESTIGE.
• Help others organize knowledge about
you.
Brands Matter to Others
13. • Savvy networkers, but…
• Many HUNTERS still exist.
• Address Each Person’s WIIFM.
• Networking “saturation.”
• Increased competition.
• Too many venues & events.
• Commingling of social and
professional networking goals.
Branding Challenges
14. • You achieve maximum benefit from the
“added value” attributed to marketing
your brand.
• You create value for your brand many
ways.
• There are many different ways in which
the value of your brand can be
exhibited or exploited to benefit your
job search, career goals, and business
ownership efforts.
Your Brand Equity
15. The Chazin GroupThe Chazin Group
“INSANITY: The act of
performing the same task over
and over again, and expecting
a different outcome.”
WHO SAID THIS?
An INSANE Job Search
21. Contact me to discuss offering this
program to your organization.
LinkedIn.com/in/ethanchazin
Twitter: @EthanChazin
TheChazinGroup.com
Ethan@TheChazinGroup.com
TEL: 201.683.3399 | CELL: 917.239.5571