SlideShare a Scribd company logo
Market Yourself for an
Effective CAREER
TRANSITION!
Agenda
• Begin by Branding Yourself
• New Climate, New Approach
• The 3-Step Process:
– Personal Mission Statement
– Position Statement
– Proposition Statement
Agenda
• Take the LONG View With a 40
Year Plan
• Your Job Search Plan
• Transferrable Skills
• Questions?
• Thank You!
Only Through
BRANDING Can We
Achieve Lasting
Differentiation
What’s a “Brand?”
Your Brand is a
PROMISE…
 Memorable
 Invaluable
 Unique
Your brand is a
PROMISE that you
are…
What adjectives
describe you BEST?
It’s a
“PERCEPTION”
thing.
Ask people
how they
perceive YOU?
Why YOUR Brand Matters
• Reduces the effort required to understand
you, your needs, background, skills.
• Define your QUALITIES/ABILITIES.
• Present your professional attributes.
• Chance to “connect” with your brand.
• Sign of your perceived quality and
PRESTIGE.
• Help others organize knowledge about
you.
Brands Matter to Others
• Savvy networkers, but…
• Many HUNTERS still exist.
• Address Each Person’s WIIFM.
• Networking “saturation.”
• Increased competition.
• Too many venues & events.
• Commingling of social and
professional networking goals.
Branding Challenges
• You achieve maximum benefit from the
“added value” attributed to marketing
your brand.
• You create value for your brand many
ways.
• There are many different ways in which
the value of your brand can be
exhibited or exploited to benefit your
job search, career goals, and business
ownership efforts.
Your Brand Equity
The Chazin GroupThe Chazin Group
“INSANITY: The act of
performing the same task over
and over again, and expecting
a different outcome.”
WHO SAID THIS?
An INSANE Job Search
S
“Your work is
going to fill a large
part of your life,
and the only way
to be truly
satisfied is to do
what you believe is
great work...”
Ask
Questions!
Thank You!
Amazon , B&N.com
Contact me to discuss offering this
program to your organization.
LinkedIn.com/in/ethanchazin
Twitter: @EthanChazin
TheChazinGroup.com
Ethan@TheChazinGroup.com
TEL: 201.683.3399 | CELL: 917.239.5571

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Career transition ethanchazin_intro_2019

  • 1. Market Yourself for an Effective CAREER TRANSITION!
  • 2.
  • 3. Agenda • Begin by Branding Yourself • New Climate, New Approach • The 3-Step Process: – Personal Mission Statement – Position Statement – Proposition Statement
  • 4. Agenda • Take the LONG View With a 40 Year Plan • Your Job Search Plan • Transferrable Skills • Questions? • Thank You!
  • 5. Only Through BRANDING Can We Achieve Lasting Differentiation
  • 7. Your Brand is a PROMISE…
  • 8.  Memorable  Invaluable  Unique Your brand is a PROMISE that you are…
  • 11. Why YOUR Brand Matters
  • 12. • Reduces the effort required to understand you, your needs, background, skills. • Define your QUALITIES/ABILITIES. • Present your professional attributes. • Chance to “connect” with your brand. • Sign of your perceived quality and PRESTIGE. • Help others organize knowledge about you. Brands Matter to Others
  • 13. • Savvy networkers, but… • Many HUNTERS still exist. • Address Each Person’s WIIFM. • Networking “saturation.” • Increased competition. • Too many venues & events. • Commingling of social and professional networking goals. Branding Challenges
  • 14. • You achieve maximum benefit from the “added value” attributed to marketing your brand. • You create value for your brand many ways. • There are many different ways in which the value of your brand can be exhibited or exploited to benefit your job search, career goals, and business ownership efforts. Your Brand Equity
  • 15. The Chazin GroupThe Chazin Group “INSANITY: The act of performing the same task over and over again, and expecting a different outcome.” WHO SAID THIS? An INSANE Job Search
  • 16. S
  • 17. “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work...”
  • 21. Contact me to discuss offering this program to your organization. LinkedIn.com/in/ethanchazin Twitter: @EthanChazin TheChazinGroup.com Ethan@TheChazinGroup.com TEL: 201.683.3399 | CELL: 917.239.5571