The document provides a comprehensive overview of social media strategies, emphasizing the importance of establishing a personal brand, networking, and engaging with potential clients through platforms like Facebook and Twitter. It contrasts traditional marketing with new marketing, highlighting the advantages of cost-effectiveness, measurability, and targeted outreach in social media. The text also includes practical tips on creating profiles, enhancing online presence, and connecting with audiences to drive sales and build authority in a local market.

1. Social Networking 101 Expanding your Sphere of Influence Online

2. Chrystie Corns President & Chief Marketing Strategist Twitter: @ccmaine Email: [email_address] “ Making things popular on the internet since 2001”

3. What is Social Media...and Why should I care?

4. http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-now-4747637

6. Traditional v. New Marketing Traditional Marketing New Marketing Expensive (Money) Relatively Cheap (Free in most cases) Not easily Tracked Measurable Short Lived Campaigns Relationships are built Casting a Wide Net More focused on your target market More lag time between conversions Better Conversions

7. What do I DO with Social Media Create Share Comment Link Engage Listen Learn

8. Getting Started

9. Social Media Goals Personal Branding Increased Sales Become an local authority in your Area Networking Opportunities Media Exposure

10. Get more eyeballs in the sales funnel

11. Personal Branding – Who are you? Familiar Face Top Producer at your Company Specialist Known as an expert in certain area Recommendations

12. Research Who Am I What do I want to be known for What do I have to offer my clients What is my personality Who are They? Industry Competitors Clients

13. Who are THEY?

14. Industry Research What is acceptable? Is anyone in the industry online? What has been tried? Who has succeeded?

15. Competitive What is my competition doing online? What kind of Press are they attracting? Are they perceived in a pleasant light? Are they well received by public?

16. Customer Who is my target market? Where do they hang out online? Do they read blogs? How do they want to be interacted with? Are they content producers or passive readers?

17. Online Profiles – Must Haves Facebook LinkedIn Twitter Google Naymz Active Rain Zillow Trulia

18. Why Facebook Is Important 500 Million Active Users 250 Million Users log in EVERY DAY Average User is connected to 80 community pages, groups & events Average User creates 90 pieces of content each month It’s Free It’s where your past, current & potential clients are Your competitors are using it.

19. Social Marketing Strategy for Personal Profiles Fan Page Groups Events Facebook Applications

20. News Feed

21. Profile Page Your Friends see this

22. Fill out your Bio: Things you can mention in your bio Job - I’m a real estate broker The area you service Specialties - I specialize in first time home buying Awards or Accreditations – 2008 Maine Realtor of the Year

23. Info Tab

24. Other Profile Page Tabs Photos (Tagged & Uploaded) Notes (Like a Blog) Videos (Tagged & Uploaded) Events (Invited & Attending) Third Party Applications

25. Status Update Update your Status “ Just sold another home in South Portland” “ Heading out to meet a first time home buyer, Exciting!” “ Open House at 353 Pine Street today 11-2. Come say hi”

26. Connecting with Friends Friend Suggestions Tool Upload Email Contact List

27. Facebook Fan Page

28. What Can you Do with A Facebook Fan Page? Contests Coupons Exclusive Content Discussion Boards Content RSS Photos Videos Updates to Fans Status Updates Events Set up landing Page

29. Facebook Events Advertise Upcoming Events: Open House, First Time Buyers Class, etc. Promote your website Build a guest list Share photos, videos, and commentary about event Events are displayed on a users wall if they have confirmed they are attending www.facebook.com/events.php

30. Facebook Groups http://www.facebook.com/groups.php

31. How do I let people know about my Fanpage, Events or Groups? Invite your Facebook Friends to become fans Update your status Write a Blog post on your website Create a welcome video Tweet about it Add the link to your email signature

32. What is Twitter?

33. Why Twitter is Important 106 Million Users & 300k New Accounts each day Fastest growing Social Network You can do it anywhere! It’s Free You can follow people locally & nationally Allows you engage one-on-one with people

34. Social Marketing Strategy Everyday millions of users create, discover and share ideas on Twitter Users also find great value in connecting with businesses of all kinds on Twitter Share their experiences Provide Feedback Discuss new product ideas Ask customer service questions http://business.twitter.com/twitter101

35. Twitter Create a Profile Follow People Provide Value Engage

36. Find, Friend, & Follow Find Locals Find other Real Estate Agents Find other Industry Organizations Click on Follow

37. Background Select one of Twitter’s Backgrounds Twitterbackgrounds.com Twitrounds.com Have designer create one to match your current branding/ marketing material

38. How do I find folks to follow? Twellow.com WeFollow.com Twitter.grader.com GeoFollow.com Justtweetit.com #followfriday

39. What do I Tweet About? Anything (But please be yourself)

40. Okay..if you really want rules DO Provide value DO Be witty, funny & humorous DO Use your business voice DO Show your knowledge & expertise DON’T Talk AT your followers, talk with them DON’T Spam your followers DON’T Talk badly about your competition

41. Twitter Applications

42. Mobile Twitter

43. LinkedIn Create Profile Find Contacts Add Connections Recommendations Group Discussions Q&A Applications RSS

44. Be Transparent Use your business voice Engage Learn Have Fun The Rules of Engagement

48. Where do you find the time? Block out time for social networking Use Ping.fm, TubeMogul, & Twitter Clients Do it while waiting in line (Grocery, Bank) Get someone to do it for you

49. Thank you for Having Me  Twitter: @ccmaine Email: [email_address] LinkedIn: www.linkedin.com/in/chrystiecorns Or just……GOOGLE ME!