This document provides tips on using social media platforms like LinkedIn, Facebook, and Twitter for business purposes. It recommends setting up profiles on LinkedIn for professional networking and finding opportunities. It also suggests using Facebook for both professional networking and marketing research, and using Twitter to engage customers and spread information. The document stresses being authentic and focusing on your industry when using social media.

1. Elizabeth Glau
Building Blocks Social Media
www.basicsocialmediatraining.com
www.linkedin.com/in/elizabethglau
@elizabethglau

2.  How are your customers finding you now?
 Repeat customers
 Word of mouth
 Newspaper advertising
 TV or Radio advertising
 Networking
 Yellow pages
 Website
 Search Engine Optimization
 Direct mail
 E-mail campaign or newsletter

3.  How do people prefer to buy in 2011?
 Word of mouth
 Personalized recommendation
 Internet research
 Wisdom of crowds
 Communication with seller

4.  Where is your target market?
 How is your audience likely to get engaged?
 Listen to stakeholders
 Customers
 Competition
 Peers
 Reach out to influencers
 Decide how much time / money you want to
spend
 Set goals and track your results

5.  LinkedIn
 Professional networking
 Service providers
 Business development
 Facebook
 Professional networking
 Online presence
 Market research
 Twitter
 YouTube
 Digg

6.  Be transparent and authentic
 Be conversational
 Focus on your industry
 Respond to criticism immediately
 Thank profusely

7.  Setup Google Alerts
 Add feeds to Google Reader
 Create feeds for Twitter
 Add feeds from LinkedIn Answers
7 minutes
 Check your feeds and share content
3 minutes
 Facebook wall, discussions, friends
Via HubSpot

8.  Blog
 Podcast
 Videos
 Photos
 Presentations
 eBooks
 News Releases
 New data
 Funny videos
 Top-notch blog posts
Via HubSpot

9.  Establish your professional profile
 Stay in touch with colleagues and friends
 Find experts and ideas
 Explore opportunities

10.  Experience
 Education
 Summary
 Recommendations
 Additional Info

11.  The Success Network
 Broads Circle
 Linked Orange County California
 LN! Let's Network! California
 Orange County Women Entrepreneurs &
Executives
 Southern California Dealmakers Network
 University alumni
 Industry groups
 Networking groups

12.  Related Companies
 Key Statistics
 Company Description
 Company Employees
 New Hires
 Recent Promotions and Changes
 Popular Profiles
 Service Provider Directory

13.  LinkedInToday sources news from over
100 million LinkedIn members to show you:
 The top articles shared on LinkedIn and Twitter
by people in your network.
 Who shared the article and what they said about
it.
 A homepage customized to your industry,
network, and areas of interest.

14.  Personal vs. Professional
 Privacy settings
 Powerful marketing tool
 Profile vs. Page
 Each individual may only have one profile
 You are required to have a profile to set up a
page
 Friends (2-way) vs. Likers or Fans (1-way)

15.  Mirror your LinkedIn profile
 Make it professional
 Link to your company page
 Keep posts personal but non-offensive

16.  25 Likes to get a custom URL
 Ask your friends and family to like your page
 Don’t be afraid to invite everyone you know
 Advertise your page in all of your marketing
 Post informational content that your fans will
appreciate
 Use the tagging feature in posts, photos and
videos to draw them to the page

17.  Create groups for your circles
 Send invitations to events
 Start conversations for that group

18.  Facebook Places
 Foursquare
 SCVNGR
 Socialcheck-ins
 Specials and coupons
 Word of mouth advertising

19.  All channels for publishing content
 Control of the platform
 Different types of engagement
 Many people use blogs as their websites
 Blog posts should be 500-700 words.
 Facebook should be a question, link, poll or
other short engaging statement.
 Twitter is restricted to 140 characters.
 Use a program like HootSuite to manage