This document provides an overview of social media platforms and best practices for business use. It discusses the main platforms of Twitter, Google+, Facebook, LinkedIn, and Pinterest. For each platform, it outlines key features, dos and don'ts, and examples. It emphasizes creating a social media strategy and presence across multiple networks to engage customers and drive marketing goals like leads, sales, and brand awareness. Analytics and success stories from other businesses are also mentioned. The overall aim is to motivate and guide businesses on effectively utilizing social media.

1. Steve Dickson Phil Gee Goldberg & Nick Rees

2. Who are we?
Online Guru
Based in Formby
6 staff
What do we do?
Websites
Mobile websites
E-commerce websites
Anything Else?
Google rankings
Set up, train and manage Social
Media
Email marketing
Mobile apps

3. Aims of this session
 To give you an overall insight into
the main Social Media players
 To show you best practice and
etiquette
 To motivate you to give it a go
 To alert you to features
 To give you a headache!!

4. First Things First
See your online presence as one large
marketing campaign
Run them all in sync for an effective R.O.I

5. Happy with your website?
If not, sort it out!!!
Over 30% of your social
media followers will look
at your website.
Look no further than
Online Guru!!!

6. What is Social Media?
 It’s the process of gaining website
traffic or attention through social
media sites.
 Increased communication for
organisations fosters brand
awareness.
 Improved customer service.
 It’s MICRO BLOGGING!

7. The Power Of Blogging
 Set up a blog on your website
Eg: www.yourdomain.com/blog
 Post weekly news
 Link to and from Social Media
 Each page to have unique URL
A Blog is like a diary. Post from here and share to
your social media sites. SEO - New activity or info
on an otherwise static website etc..

8. Fail to plan, plan to fail!!
 P for PLATFORM
Where are my people hanging out?
 Ofor OBJECTIVE
What do I hope to achieve? Leads, sales, brand awareness etc?
 Sfor STRATEGY
What shall I talk about? How often? Who will do this?
 T for TECHNOLOGY
What software/gadgets/analytics shall I use?

9. Social media etiquette
Act as you would at a cocktail party/networking event!

10. But WHAT shall I talk about?
 Your business history (Brand)
 Your products/services
 Special offers/promotions/events
 Your team
 Your sector
 Local area news
 Local events
 Latest BREAKING news
 Cartoons/videos/sayings
 Celebrities in the news
 Bad advocates of your products (Bad hair-do’s etc)
 Direct to your Blog posts

11. Accountants
ALL WENT
VIRAL!!

13. Which Platform Should I Use ?

15. TWITTER
32% of 15 million UK users use Twitter daily

16. Twitter
Brand awareness
Drive traffic to website
Drive traffic to Facebook
Great for ecommerce
Breaking news (9-11)
Build momentum & excitement

17. Twitter
Do’s and Don’ts
Don’t link to Facebook
Use keywords in biography
Add your website/location
Add background
Tweet regularly
Use trending topics
Be generous (retweets)
Use # to group topic or message
Use @ to include person in message

20. Twitter Connect

21. Promoted Tweets
t
*Only pay per click/follow
*Set daily budget
*Target region
*Target demographic
*Promote a tweet or your account

22. On your sheets write 3 tweets including a # or an @ sign

23. Questions??

24. Google +
Best for SEO & Segmentation
Globally No.2 Social Media site. Are you ready??

25. Google +
 Business Pages and Personal Profiles
 Post to circles
 Less competition
 Follow market influencers
 Integrate with other Google products
 Hangouts may see the demise of Skype
 Helps with your Google ranking
 Encourage +1 sharing
 Send posts to email addresses

28. Google+ Circles

29. Google +
Hangout

31. Google +

32. Questions??

33. 77% of the UK population
have an active profile

34. Profile, Page or Group?
Daily posts - topical interesting relevant
Facebook favours images/videos/questions
Respond quickly
No more than 25% sales messages
About us keywords
Like suppliers pages
Use @ in posts for shares
Sponsored posts
Proof read before posting!!
Facebook stuff

35. FACEBOOK PAGE

36. Facebook Features
Check-In
Reviews
Offers
Events
Tabs

37. Facebook Advertising
Perfect way to reach your markets precisely.
Your business can advertise to your exact audiences
based on specific social and geographical information.
Age, gender, location, personal interests, job functions
etc can all refine targeting.
Set your own budgets. From 25p per click.

38. QUESTIONS?

39. Linked In
Best for Networking and
Finding Leads
11 Million Profiles In The UK – 23% of Workers

40. Linked In
Features
 Post from profile or page
 Great for search pre meeting
 LION-Add everyone and anyone
 LAMB-Add people they know
 Add recommendations widget to website

41. Linked In
Do’s and Don’ts
 Current picture
 Use keywords in Biography (120)
 Add contact details
 List landing pages for websites
 List schools and hobbies
 Get recommendations
 Answer questions / become an expert
 Join groups where targets are
 Card Munch app
 Create tags to send up to 50 emails
 Respond to people who viewed profile

42. Linked In Profile

43. Linked In Business Page

44. QUESTIONS??

45. Pinterest – Best for Mobile / Visual
29% of UK users (2.2m) are in the highest income bracket

46. Pinterest
 Set up a person or a business
 Set up pin boards
 Add pins to boards
 Add hyperlinks to site
 Use blog page to land on
 Use Pin-It button on Chrome
 New analytics
 Add button to website
 Follow people

47. Pinterest
Features
It’s a Fun Experience
It’s Easy to use
It’s About Discovery,
Not Search
Mainly women (63%)
It’s About Interests, Not
Friends
It Creates Persistent
Content

48. Pinterest Search

49. Other Platforms (or Tactics!)

50. Analytics

51. Success stories……….

53. Which platform or platforms are
the right ones for you?

54. Thanks for listening
We look forward
to interacting on
Social Media with
you