The document discusses content marketing strategies for customer acquisition. It promotes capturing user generated content from various sources like landing pages, email, and social media. Statistics are provided showing how one company drove nearly 100 user stories and comments through an email campaign, increasing their organic search traffic and social media fans. Successful strategies include consistent content production, integration with websites, and incentivizing employees to contribute. Collecting "store manager stories" through email for geo-targeting is presented as an example.