Introducing Email Marketing Blast off, a Comprehensive Guide All About Email Marketing. Inside this Free eBook, you will discover the topics about advertise, do not spam, creating email lists for marketing campaigns, understanding email marketing, why not email marketing, the reaction to your email marketing, email marketing strategies and is your email marketing spam.
This presentation is about basics of marketing, definition, comparison with branding, channels of marketing, types of email marketing, and basics of effective email marketing, metrics involved, importance of subject lines as well as email automation
MivaCon Chicago - Why Email marketing Is Still KingMiva
In the brave new world of Social Media Marketing, email is still far and away the biggest ROI driver. Find out how to use email marketing to propel your business.
Email Marketing is one of the techniques which are used in Digital Marketing. Email Marketing is a form of Direct Marketing which is done through sending emails. Email Marketing is not about spamming. While the common belief could be that Email Marketing has become obsolete, but the reality is otherwise. As a business, you should be more interested in Email Marketing due to ample amounts of benefit. These slides are all about Email Marketing and you will get a very fair idea about Email Marketing. Also, if you are practicing Email Marketing, these slides will give you idea of how to make your email marketing more effective and powerful.
Introducing Email Marketing Blast off, a Comprehensive Guide All About Email Marketing. Inside this Free eBook, you will discover the topics about advertise, do not spam, creating email lists for marketing campaigns, understanding email marketing, why not email marketing, the reaction to your email marketing, email marketing strategies and is your email marketing spam.
This presentation is about basics of marketing, definition, comparison with branding, channels of marketing, types of email marketing, and basics of effective email marketing, metrics involved, importance of subject lines as well as email automation
MivaCon Chicago - Why Email marketing Is Still KingMiva
In the brave new world of Social Media Marketing, email is still far and away the biggest ROI driver. Find out how to use email marketing to propel your business.
Email Marketing is one of the techniques which are used in Digital Marketing. Email Marketing is a form of Direct Marketing which is done through sending emails. Email Marketing is not about spamming. While the common belief could be that Email Marketing has become obsolete, but the reality is otherwise. As a business, you should be more interested in Email Marketing due to ample amounts of benefit. These slides are all about Email Marketing and you will get a very fair idea about Email Marketing. Also, if you are practicing Email Marketing, these slides will give you idea of how to make your email marketing more effective and powerful.
Want to solicit more donations and sponsorship through your emails? Then you need the right Email Marketing Tools Strategy. In this event, you will discover how you can communicate effectively with donors, sponsors, and volunteers on your email list. You will learn the basic steps to building an effective email marketing strategy.
Email Marketing | Email Marketing Tutorial | What Is Email Marketing & How Do...Simplilearn
This presentation about email marketing will help you understand what is email marketing, how to set up an email marketing campaign, benefits of email marketing, what is A/B testing, how to automate emails, types of email campaigns, how to engage with new users and we will also look into demo on creating an email campaign using MailChimp. Email marketing is an effective way to convert leads into sales by sending personalized emails to the targeted audience. It is an effective strategy at every stage of the customer lifecycle which includes awareness, consideration, purchase, retention and advocacy. Email marketing plays a critical role in nurturing a lead. Now, let us get started and understand the basics of email marketing in detail.
Below topics are explained in this email marketing presentation:
1. What is email marketing
2. Email marketing setup
3. Benefits of email marketing
4. A/B testing
5. Automating emails
6. Types of email campaigns
7. How to engage new users
8. Email marketing tools
8. Demo
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions.
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
91% of online consumers check their email daily.
Email marketing is the engine room of your inbound marketing strategy. It can help accelerate people through your funnel and create new leads for your company.
Join us for this live webinar to discuss how you can set up an effective email marketing program to generate and nurture leads for your company.
After viewing this webinar you will learn how to:
Create persona driven email marketing campaigns
Build lead nurturing to help educate your prospects from site visit to customer
Use context to drastically improve your stats
Generate new leads from email
How to Measure Email Marketing Success and ROI- Analysis of Key MetricsMakesbridge
Email marketing is an incredible channel to reach potential clients and maximize existing client base. But 2/3 of the campaigns prove to be inefficient. Why?
Given the fact that modern marketer wear multiple caps and are liable for many moving parts of their marketing mix, it’s simple for your email marketing data to become mixed up in all the metrics and KPI’s you need to watch out for.
As a result you won’t be able to measure success of a particular segment and may result in losing sight of the actual return on the investment. Measurement is the way to showing success. It’s the only way a marketer gauges progress, results, and actual return on investment.
In this post, we're trying to help marketers measure their marketing success and determine actual return on marketing investments.
When it comes to ROI, email marketing crushes social media. There is a lot of research to support this. 87% marketers anticipate investing more budget into email. 78% of marketers have seen an increase in engagements in the past 12 months. Check these latest email marketing statistics based on surveys conducted by leading service providers and tech platforms.
Using Email Drip Campaigns to Thank Donors and Raise More FundsTechSoup
In this webinar, we will talk about email drip campaigns, what they are, where to set them up, and how to use them to raise more funds for your nonprofit. With Giving Tuesday coming soon, now is the perfect time to set up that email drip campaign to thank current donors and then ask them to reengage in six months and continue supporting your nonprofit.
Email marketing involves using strategic emails to foster recognition and connection with your target customers. Read to see how email marketing works.
Learn all about Email Marketing, and how to promote your products and services using emails. Included is how to generate subscriber list, subscriber management and updating, email marketing metrics, types of email marketing platforms and many more.
6 Tips to Make Your Email Marketing Campaign Engagingintrotodigital
6 tips to make your email marketing campaign engaging, intentional, and relevant for new and current subscribers. Increase and retain email subscribers.
It really depends whether you are trying to use email marketing to reach a stranger or to contact someone either you know or who knows you. The whole notion of opt-in email marketing evolved almost a couple of decades ago but email marketing is often viewed as spam because so very few people actually follow the rules.
Want to solicit more donations and sponsorship through your emails? Then you need the right Email Marketing Tools Strategy. In this event, you will discover how you can communicate effectively with donors, sponsors, and volunteers on your email list. You will learn the basic steps to building an effective email marketing strategy.
Email Marketing | Email Marketing Tutorial | What Is Email Marketing & How Do...Simplilearn
This presentation about email marketing will help you understand what is email marketing, how to set up an email marketing campaign, benefits of email marketing, what is A/B testing, how to automate emails, types of email campaigns, how to engage with new users and we will also look into demo on creating an email campaign using MailChimp. Email marketing is an effective way to convert leads into sales by sending personalized emails to the targeted audience. It is an effective strategy at every stage of the customer lifecycle which includes awareness, consideration, purchase, retention and advocacy. Email marketing plays a critical role in nurturing a lead. Now, let us get started and understand the basics of email marketing in detail.
Below topics are explained in this email marketing presentation:
1. What is email marketing
2. Email marketing setup
3. Benefits of email marketing
4. A/B testing
5. Automating emails
6. Types of email campaigns
7. How to engage new users
8. Email marketing tools
8. Demo
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
Who should take this Digital Marketing course?
Anyone who is looking to further his or her career in digital marketing should take this course, especially those seeking leadership positions.
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
91% of online consumers check their email daily.
Email marketing is the engine room of your inbound marketing strategy. It can help accelerate people through your funnel and create new leads for your company.
Join us for this live webinar to discuss how you can set up an effective email marketing program to generate and nurture leads for your company.
After viewing this webinar you will learn how to:
Create persona driven email marketing campaigns
Build lead nurturing to help educate your prospects from site visit to customer
Use context to drastically improve your stats
Generate new leads from email
How to Measure Email Marketing Success and ROI- Analysis of Key MetricsMakesbridge
Email marketing is an incredible channel to reach potential clients and maximize existing client base. But 2/3 of the campaigns prove to be inefficient. Why?
Given the fact that modern marketer wear multiple caps and are liable for many moving parts of their marketing mix, it’s simple for your email marketing data to become mixed up in all the metrics and KPI’s you need to watch out for.
As a result you won’t be able to measure success of a particular segment and may result in losing sight of the actual return on the investment. Measurement is the way to showing success. It’s the only way a marketer gauges progress, results, and actual return on investment.
In this post, we're trying to help marketers measure their marketing success and determine actual return on marketing investments.
When it comes to ROI, email marketing crushes social media. There is a lot of research to support this. 87% marketers anticipate investing more budget into email. 78% of marketers have seen an increase in engagements in the past 12 months. Check these latest email marketing statistics based on surveys conducted by leading service providers and tech platforms.
Using Email Drip Campaigns to Thank Donors and Raise More FundsTechSoup
In this webinar, we will talk about email drip campaigns, what they are, where to set them up, and how to use them to raise more funds for your nonprofit. With Giving Tuesday coming soon, now is the perfect time to set up that email drip campaign to thank current donors and then ask them to reengage in six months and continue supporting your nonprofit.
Email marketing involves using strategic emails to foster recognition and connection with your target customers. Read to see how email marketing works.
Learn all about Email Marketing, and how to promote your products and services using emails. Included is how to generate subscriber list, subscriber management and updating, email marketing metrics, types of email marketing platforms and many more.
6 Tips to Make Your Email Marketing Campaign Engagingintrotodigital
6 tips to make your email marketing campaign engaging, intentional, and relevant for new and current subscribers. Increase and retain email subscribers.
It really depends whether you are trying to use email marketing to reach a stranger or to contact someone either you know or who knows you. The whole notion of opt-in email marketing evolved almost a couple of decades ago but email marketing is often viewed as spam because so very few people actually follow the rules.
Email marketing has long been considered a powerful arm of advertisers with reasonable costs and effectiveness. So what is email marketing? Is this form still effective recently? The article below will answer your questions in detail!Email Marketing is a form of using email (email) to contain information about sales, marketing, and product introduction to a business's potential customer group.
After examining this slides, you will be able to understand what email marketing is, what benefits it carries, how you can obtain and retain email data, and what ways you can do to execute an email marketing campaign. You will also be experiencing some example successful email campaigns, the tools helping you to increase your inbox placement rate, the instance templates and so on.
If you want to start learning about email marketing, it is a very useful guide for you! We will walk you through the entire process of establishing your email marketing attempt so that you can acquire leads, get your time, money and resources worth, and generate expected sales.
After examining this slide share, you will be able to understand what email marketing is, what benefits it carries, how you can obtain and retain email data, and what ways you can do to execute an email marketing campaign. You will also be experiencing some example successful email campaigns, the tools helping you to increase your inbox placement rate, the instance templates and so on.
If you are ready to go, start your profound journey through email marketing by starting the presentation.
Blog Post: https://popupsmart.com/email-marketing/
Boost your online earnings through marketing with social networking. If you are out to draw potential customers, expand your online presence as well as exposure and the financial future of your company, a good and effective way is to know everything about online marketing and social networking. Something that is proven effective.
Creating an Effective & Engaging Email Marketing ProgramHolly A. Fisher
Research shows a vast majority of consumers want marketing messages via email. Despite all the other forms of communication available to us, email remains the go-to medium. Your nonprofit can use email marketing to share news, recruit volunteers, solicit donors and simply stay in front of your existing and potential supporters. Email marketing is a relatively inexpensive and largely effective way to market your organization.
Email Marketing Interview Questions & Answers for Freshers Job.pdfLearn Digital Academy
Email marketing has survived the sands of time, and it is still effective decades later. The problems that affect email marketing success are outside of the marketer’s control!
The pressure for improved email design, risks to email deliverability, legislation, and upgrades that obfuscate human engagement, to mention a few.
An organization wanting to employ an email marketing specialist or determine whether you have a solid understanding of email marketing and past experience is likely to ask you interview questions.
Email marketing; It is a new generation marketing method in which electronic mail is used as a kind of direct marketing tool to deliver marketing messages to a certain audience.
To measure advertising results, check leads and sales generated post advertisingTG Marketing
Compared to Email Marketing/Advertising, the old traditional concept of Direct Mail Advertising is more powerful. It helps in greater percentage of Lead Generation compared to leads generated from Email Marketing/Advertising. Because delivery rate and open rate are less through emails
Build your list (The Very Best, Latest and Fastest List Building Methods and ...AvneetKumarSingla
This is a comprehensive guide for list building techniques and methods which will not only helps in list building techniques but also in overall email marketing too.
Principles Of Effective Email MarketingEric Salerno
Email provides one of the best returns on investment in the standard marketing arsenal, but are you doing all you can to get the most out of this medium? This presentation was developed for a workshop hosted by the Enterprise Center at Salem State College in Salem, MA. It is geared towards small businesses seeking to improve their email marketing techniques and maximize the return on their email investments.
Topics:
1) Why Email Marketing?
2) Trust, Reputation & Permission
3) Authentication
4) Know Thy Audience
5) Goals & Creating Calls to Action
6) Layout & Design Considerations
7) Testing & Real Experiments
8) Monitoring Performance
9) List Building Techniques
10) Ideas & What’s Next
Similar to Benefits of Email Marketing And Getting Customers to Buy (20)
Beginner's Instagram Search Starts HereLawrence Tam
Instagram is a exploding social media site.
You can stop your Instagram search on how to use it if you are new. Check out this presentation on Instagram and why so many people are using it.
Content Writing Is Sexy And How To Get Some SugarLawrence Tam
Content writing is sexy. It drives traffic, builds authority, increases your brand awareness... plus even increases your sales conversions.
Content writing is a great way to connect with your audience and building a rapport without being on the phone.
Converting Leads Without Capture PagesLawrence Tam
Converting Leads in a way that isn't traditionally use.
- No Capture Page
Yeah, sounds crazy but check out how I found a process to converting leads because I get the correct email almost every time.
Social Media Marketing Plan - Strategy BreakdownLawrence Tam
Social Media Marketing Plan and how to break it down in these slides for your own business ASAP. Define your goals in social media marketing and have the plan get to work.
iContact Review and why you should use it for special situations for email marketing. using iContact as a basis of segmentation is one of the best ways to speak to different groups of your list.
See full iContact Review presentation here
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
2. The benefits of email
marketing cannot be understated.
Mess it up and you might as well torch
your email leads coming through your
capture pages and opt in forms.
3. Normally, a person who
subscribes to your list has found
your website or follows you on
social media, or is interested in a
promotion you are running.
They have trusted you with their
email address and have given
you permission to contact them
on a regular basis. That means
they like what you have to say
and want to hear more from you.
5. They WANT to
hear from you. If
not, they wouldn’t
have asked for
MORE information
to be send to them
by email.
6. If you have a captive audience within
your target market who is giving you
permission to contact them on a regular
basis, wouldn’t you agree that email
marketing is one of the best ways to
market?
Absolutely!
7. Check out the below image courtesy of
FlipTop
It shows a rise in Content Marketing and Inbound
Marketing, with Permission Marketing declining.
8. Content Marketing Definition
by ContentMarketingInstitute.com:
Content marketing is a marketing technique
of creating and distributing valuable,
relevant and consistent content to attract
and acquire a clearly defined audience –
with the objective of driving profitable
customer action.
9. Check out the below image from
fusionmex.i-scoop.eu
Inbound Marketing
10. Check out the below image from Marketing-
Schools.org
Permission Marketing
11. Marketing firms and companies
choosing to pursue a
comprehensive email campaign
will increase spending to $2.468
billion by two years from now.
The nearly $1 billion dollar increase in this
method of marketing over a five year span
from 2011 to 2016 shows that email
marketing is an effective way of promoting
your business.
12. That is still way less than how much a company
traditionally spends on advertising.
This is one of the biggest
benefits of email
marketing.
13. No one says it better than Dan Forootan, President of EZ Publishing via
Streamsend.com:
Email marketing occurs when a company sends a commercial
message to a group of people by use of electronic email. Most
commonly through advertisements, requests for business, or sales or
donation solicitation, any email communication is considered email
marketing if it helps to build customer loyalty, trust in a product or
company or brand recognition.
What is Email
Marketing?
14. Basically, you use an email list management
system, or autoresponder, to collect email
addresses from people visiting your website,
blog, social media page, promotion or other
sources and send them email .
15. You want to connect with them by
sending them useful email that educates,
inspires, entertains, informs and finally,
promotes.
There are tons of benefits
of email marketing.
16. From Midwest Marketing Blog
1. According to the Harvard
Business review, U.S. companies
are spending $64 billion per year
on TV ads, $34 billion on print
ads, and $39 billion on Internet
advertising. But they are only
spending about $1.5 billion.
Composing an email (even a
fancy newsletter) is faster than
sending promotions off to the
printer.
Not only is it more cost-
effective, it is faster.
17. From Midwest Marketing Blog
2. An internet-based call to action campaign in an email
marketing message can drive more traffic by:
● Sending your readers to your website, blog or offer.
● Drive people to social media, which in turn sends
them to your website.
● Bounce traffic back and forth between social media
and your site with comments and likes.
18. From Midwest Marketing Blog
3. Though email marketing
provides companies, especially
small businesses, with tight
advertising budgets more
leverage, there is also more
room for creativity.
You also have the added
benefit of inserting links to
past and present blog posts or
promotions. People can
click right then and there.
That is impossible to do in
print or on the radio.
20. Each separate email in violation of the CAN-SPAM Act is
subject to penalties of up to $16,000, so non-compliance can
be costly. But following the law isn’t complicated.
Here’s a rundown of CAN-SPAM’s main requirements:
This is the FTC
Compliance Guide and
Email Marketing is not
about “spamming”
21. Don’t use false or misleading header
information. Your “From,” “To,” “Reply-To,” and
routing information – including the originating
domain name and email address – must be accurate
and identify the person or business who initiated the
message.
22. Don’t use deceptive subject lines. The
subject line must accurately reflect the
content of the message.
23. Identify the message as an ad. The
law gives you a lot of leeway in how to do
this, but you must disclose clearly and
conspicuously that your message is an
advertisement.
24. Tell recipients where you’re located. Your
message must include your valid physical postal
address. This can be your current street address, a
post office box you’ve registered with the U.S. Postal
Service, or a private mailbox you’ve registered with a
commercial mail receiving agency established under
Postal Service regulations.
25. Tell recipients how to opt out of
receiving future email from you.
Your message must include a clear and conspicuous
explanation of how the recipient can opt out of getting email
from you in the future. Craft the notice in a way that’s easy
for an ordinary person to recognize, read, and understand.
26. Honor opt-out requests promptly.
Any opt-out mechanism you offer must be able to process opt-out
requests for at least 30 days after you send your message. You
can’t charge a fee, require the recipient to give you any personally
identifying information beyond an email address, or make the
recipient take any step other than sending a reply email or
visiting a single page on an Internet website as a condition for
honoring an opt-out request.
27. Monitor what others are doing on
your behalf.
The law makes clear that even if you hire
another company to handle your email
marketing, you can’t contract away your legal
responsibility to comply with the law.
28. I’ve seen a lot of newer marketing learning
adcopy mess up on #1. They see the spike in
opens but it is AGAINST the CAN-SPAM act
to have headlines like that.
29. One of the reasons I
use Aweber and
iContact is they FORCE
#3. This is important.
Many people starting
out use a free email
service which doesn’t
require you add a
physical address in
each email.
30. The newbie
indicator is #6,
many do NOT
have an
autoresponder
and can’t remove
people off the list
easily. That’s just
asking for your
account to be shut
down.
32. We have just gone over some of the
benefits of email marketing. With an
auto responder, email marketing
benefits increase, because you have a
system that allows you to use those
benefits of email marketing more
efficiently.
34. 1. Can scale up promotions easily – Email
autoresponders (management lists) often archive
each email written. These can be shared on social
media, forwarded, or even found through search
engines.
35. 2. A nice way to inquire into what clients
want – As the world is constantly changing, your
business needs to focus on changing with it.
Mass mailing to your clients can provide your
company with instantaneous feedback (generally
within 48 hours) and the benefits of this email
marketing’s turnaround time will help you to make
quick changes to your marketing campaign, contest or
blog content or provide exclusive deals to your most
passionate customers.
36. 3. Email marketing
allows businesses
the benefit of staying
inside of your
client’s mind –
With email marketing, your
messages reach clients that
have already opted in for the
information they receive.
Deeper relationships with
clients lead to greater profits
for your business, as
statistics from Exact Target
show that 53% of online
users completed a purchase
as a direct result of an email
marketing campaign.
37. 4. Send extremely targeted messages –
Sometimes, your list can grow so large that you get
subsets of people. When that happens, it is best to
target those people. Sending targeted messages does
two things:
1. It connects with them even more, at their level.
2. It increases the likelihood of converting them to
customers.
38. 5. Good for the environment – The benefits of
email marketing, taken a step further as eco-marketing,
is the practice of improving the ecology and the
economy through sustainable, paperless and
interactive marketing techniques. If you are a green
business or serve a lot of green customers, they will be
happy to be reminded how kind electronic
correspondence is to the earth.
39. I’m not the biggest tree
hugger… but DANG…
that’s a LOT of freaking
trash in the landfills…
Emails are a better way
to communicate with
potential buyers, and
current customers.
40. 6. More direct
communication –
Who is the best
marketer a business
can have? The owner.
If you are a small
business it is easier
for you to directly
communicate with
your fans and
prospects. The more
involved you are, the
more likely your
company will find
success.
41. 7. Fast, Easy
Traffic and
Feedback – Posting
an email message to
a new blog post can
boost your traffic to
your blog.
42. 8. Easy to Track – Finally, you can track
your campaign effectively through your
autoresponder. You can track
● Traffic sources
● Which email drives more traffic
● How many people open your
messages
● What percentage open your
messages
● How many people leave your list
(unsubscribe) and why
43. All this data tells you how
well your email campaigns
are working. This
information is important if
you want to reach certain
goals and keep increasing
your fan base and
customers.
45. ● First of all, it is not a way
to spam people.
● It should not be used to
push products or services
excessively.
● It should be used to help
your client base,
prospects and fans.
● It should be updated
regularly.
● It should be used
sparingly.
46. With an ROI of
around 4300%,
according to the Direct
Marketing Association,
email marketing provides
the benefit of practically
paying for itself.
47. To see the full article on
email marketing and
learn more about
growing a business
using Email
by: Lawrence Tam