Facebook for Real Estate is one of the most difficult topics for agents to understand. YouSocial has created a simple and easy to understand way to attract and convert leads on Facebook.

1. Chris Webb
YouSocial Marketing & Consulting
Keller Williams Southern Arizona

2. 

Facebook and all social media outlets
continuously change their
features, navigation, and policy. For this
reason, YouSocial and the instructor are not
responsible for any changes that may occur
after the class date.
Please feel free to contact YouSocial at any time
for any news on updates or revisions.

3. 
Where are you on Facebook




Profile
Page
Where should you be on Facebook
How to effectively use Facebook for Real Estate
What to post
 When to post
 Where to post
 How to increase engagement


4. 
Your Profile: Your Online Timeline


Online representation of who you are
Must have some Minimum tasks completed
 Pictures, interests, groups,
cover photo is 851 pixels wide by 315 pixels tall
 Your profile photo is 180 by 180
 Be sure all information that you want out there to be
there
 Security Settings

 Like photos

6. 
Newsfeed



Ad campaigns




Unique to you
None of your friends can it
Typically on the side of the newsfeed
Boosted Posts are in the Newsfeed
Ticker
Chat

8. 
Why have a business page?



Differences





Indexed by Google
Professional Image
Cannot mention individual profiles
Can mention other business pages
Allows for text in Cover Photo
Allows for Applications
Live Play

10. 



Facebook is about networking in a personal
way
Personal Profile
Business Profile
Other peoples pages and profiles

11. 



Some tricks, tips, and best practices
Trick: using the @ sign
Tips: making an event
Best Practices: Mention page to page

12. 


Search YouSocial
Marketing &
Consulting and like
the page
Take a photo and post
to your page and Tag
each other in your
post
Optional: From your
page, tag YouSocial in
a post

13. Why is it Important?
• Largest social
networking outlet in
the world
• Business pages are
indexed
What can Facebook do for
you?
• Found by Google
• Communicate with
clients
• Introduce you to the
21st century

14. A Few Terms to Know
Analytics: Key Measurements used to
rate effectiveness of websites and social
sites
The Box: A computer
The End User: The person who is
searching in Google, Bing, or Yahoo
Index: The way that Google, Bing and
Yahoo read your website.
Search: Short term for Search Engine
Optimization or SEO
SEO: Search Engine Optimization
Creating a search friendly site that will
show up on page one of search engines
Social: Short term for Social Media
sharing or commenting.

16. PERSONAL

Add your clients to
alerts by following them


Comment on all relevant
posts
BUSINESS


Share from your
business page
Follow a Posting
Schedule
ALWAYS Respond to
Fans


If do not within a week
apologies
Use the Scheduler

17. PERSONAL


Join groups in the
industry
Like pages of other
Realtors.



Locally
Out of Town
Toggle between Top
Stories and Most Recent
BUSINESS




Add Videos
Remove the Links if
possible
Toggle between Top
Stories and Most Recent
Use Images

18. Homework
Facebook Tasks
10 postings
(1 Real Estate Property)
10 comments from
Personal Profile on our
comments or pages
10 comments from
Business Profile to other
Tucson Business
profiles.