Unlock the Power of LinkedIn
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This document provides tips and strategies for optimizing a LinkedIn profile and effectively using LinkedIn for business purposes. It discusses customizing the profile, getting recommendations and endorsements, growing one's network, using LinkedIn for sales leads and finding customers. It also covers using LinkedIn groups, company pages, jobs searches and upgrading one's account. The presenter is Rebecca Wardlow, a social media speaker and consultant.
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Unlock the Power of LinkedIn
- 2. Who Is Rebecca? Local Google+ Ambassador Social Media Speaker, Trainer & Consultant Teach social media courses for Kishwaukee College Continuing Education Web Design & Development eCommerce Project Manager Google+ eBook (www.RebeccaWardlow.com) Proud mom of 5 kids
- 3. What We Will Cover Why LinkedIn is Important Optimize Your LinkedIn Profile & Summary Endorsements & Recommendations Grow Your Network LinkedIn Sales Funnel LinkedIn Groups LinkedIn Company Pages LinkedIn Search
- 4. Why Should You Use LinkedIn There are approximately 225,000,000 users The average yearly salary for users is over $100,000 If you sold a product for $20 to 1% of the users on LinkedIn, you would make $45,000,000 !
- 6. Optimize Your LinkedIn Profile Do Use a current photo Use a professional headshot Use a recognizable picture Dress in appropriate attire Do Not Use a graphically enhanced photo Wear inappropriate attire Use a logo as a profile picture Use an older picture – keep it current
- 7. Optimize Your Contact Information Do Connect your Twitter account Add titles to your website links to generate interest Do Not Use company Website or Personal Website for your links Use your twitter profile as one of your website links
- 8. Customize Your LinkedIn URL Customize your LinkedIn URL for email signatures, social sites and business cards How to edit your LinkedIn URL Edit Profile >click edit next to LinkedIn URL (under your photo) > Your Public profile URL (right column) – Click Customize your public profile URL
- 9. Optimize Your LinkedIn Summary Use Keywords LinkedIn indexes keywords Use keywords in your Headline, Profile Summary Add Specialties to your Summary Keep your summary fresh. Updated content is important
- 10. Adding Visual Elements to Your Profile
- 11. Adding Visual Elements to Your Profile LinkedIn is not a visual platform Add visual elements to your profile to give a visual element Summary, Experience, an d Education. Adding visual elements will drive traffic to source These visual elements include: Website links Documents Photos videos
- 12. Skills & Expertise and Endorsements
- 13. Endorsements Endorsements quick and easy way for connections to endorse yours skills Endorsements should never be requested. Give endorsements to other people who you would like an endorsement from. Never give an endorsement to someone you don’t actually endorse.
- 14. Recommendations
- 15. How to get Recommendations Write a recommendation for one of your contacts LinkedIn will suggest that they write one for you in return.
- 16. Grow Your Network Sending Requests to Connect Accepting a Request to Connect Adding New Connections Tools to Help Grow Your Network TopLinked.com Outlook Social Connector LinkedIn Email Signature LinkedIn Mobile App LinkedIn Search Widget (Mac computers)
- 17. Sending Requests to Connect Always send a personalized connection invitation. Never use standard invite text.
- 18. Accepting a Request to Connect Always send a personalized message after accepting the connection request.
- 19. Adding New Connections Address Book feature Click on “Contacts” from the top navigation On the left side navigation you will see “Tags“
- 20. Sales Funnel Create tags to match your sales funnel. Some examples: 1 – UNQUALIFIED LEADS 2 – QUALIFIED LEADS 3 – PROPOSAL PRESENTED 4 – NEGOTIATION 5 – CLIENT
- 21. Find New Customers Use Company Search to follow and visit their company page. View their employees & position on LinkedIn. You can connect directly with the decision makers. Check out your shared connections and look for a person to introduce you.
- 22. Send InMail Send InMail button. Click the “Get introduced” link from the drop down menu. Tell your connection why you want to be introduced
- 23. Target Who’s Viewed Your Profile How do you know who is interested in you? They viewed your LinkedIn profile This is a great time to connect with new people.
- 24. LinkedIn Groups Create or join a group with people who have the same interest or job as you. Join the discussion, ask questions and answer questions. Build relationships, don’t sell your products or services.
- 25. LinkedIn Company Pages Company pages include: Company Banner Recent Updates Current Employees Job Listings Custom Content Employee Quotes Company Intro Product/Services Listing Why Create a Company Page? Attract New Employees Connect with Prospects Expand Your Market Reach Search Engine Optimization Customer Testimonials
- 27. Discover Jobs
- 28. LinkedIn Search You can search: People Companies Updates Jobs Inbox Groups
- 29. Upgrade
- 30. Survey Your feedback is valuable! Please help us improve our presentations and offerings. We appreciate you taking the time to take this brief survey. http://bit.ly/11IJwLt
- 31. Questions & Answers CONNECT WITH REBECCA on other social media platforms... • Website www.RebeccaWardlow.com • Google+ http://gplus.to/rwar dlow7 • Twitter http://www.twitter.com/rwar dlow7 • Facebook https://www.facebook.com/G etSocialSolutions • Pinterest http://pinterest.co m/SocialSolutions
Editor's Notes
- Adding a profile photo makes your profile 7x more likely to be found In searches
- Looks more professional when it’s customized
- Using keywords is the key to top search engine placement
- Skills & Expertise allows you to showcase your experienceEndorsements allow your connections to quickly and easily certify or endorse yours skills
- Endorsements should be freely given! Never requested
- By giving someone a recommendation, they will feel inclined to recommend you.
- There are millions of people on LinkedIn to connect and do business with, and the more efficient you can make the LinkedIn platform work, the more time you’ll have for growing your network and and profiting from it. Building relationships and closing business is what it’s all about, so the time to get organized is now before your number of connections gets too overwhelming. you can send bulk emails to everyone in a Tag category.Staying organized on LinkedIn will allow you to spend more time building relationships with your connections.
- Numbering these tags will keep the sales funnel stages together in order in your Tags list.
- Imagine, being just an email away from that C-level executive that carries the company checkbook and can make buying decisions, or imagine connecting with the HR manager or recruiter for a company you’re interested in working for that’s looking to fill positions. That’s exactly what LinkedIn does.
- “Think of it as asking for a no obligation favor.”
- no, I’m not talking about selling, but rather fostering relationships that eventually lead to business. Remember, we’re on a social networking site, so being social is imperative to your LinkedIn success, especially in groups.