BMW was founded in 1917 and is headquartered in Munich, Germany. It is one of the top 10 largest car manufacturers worldwide with brands like BMW, Mini, and Rolls-Royce. BMW is known for its luxury and sports cars and strong engine technology. It sold over 1.29 million cars in 2012 and gets most of its parts from suppliers in Germany and other European countries. BMW has assembly plants in countries like Thailand, Malaysia, Russia, and India. Its main competitors include Audi, Mercedes, and Porsche.

1. Submitted by:Ravindra Kumar
MBA/15004/13
Semester - 1st

3. *BMW (Bavarian Motor Works) was founded in 1917.
*Headquarter of BMW is in Munich, Bavaria, Germany.
*BMW Group is now one of the ten largest car manufacturers in the world
with its BMW, MINI and Rolls-Royce brands.
*It possesses three of the strongest premium brands in the car industry.
*The group also has a strong market position in the motorcycle sector and
operates a successful financial services business.

4. *BMW brand is often cited as one of the „best‟ in the world.
*The company continues to launch a stream of innovative products as part
of its battle with German peer Mercedes to be the world‟s largest luxury
car maker.
*It combines the safety and convenience of a four-wheel-drive with the onroad performance of a sports car.

5. *BMW cars price range starts form Rs. 30 lakhs in Indian Market.
*Cars ranges are from luxurious to sports.
*Consumes are mostly of upper level income group and in some extent
middle level also.
*BMW's Cars are sold in more than 140 countries.
*The BMW Group sold approximately 1.29 million cars in 2012.

6. 1600000
1380384
1400000
1200000
1450085
1224280
1202239
1068770
1000000
800000
600000
400000
200000
0
2008
2009
2010
No. of Cars Approx
2011
2012

7. *BMW has its own dealership and outlets, where the customers can buy
the cars.
*BMW has is great brand value, on which customers have their faith.
*BMW has its own identity of making car’s engines, BMW’s engines are
widely used and successful engines in the world.
*Many sports car manufacturer use the engines of BMW.

8. *The main supplier of BMW accessories is in itself GERMANY and one more
is “US Auto Parts”, it is the company of California.
*Few more companies are there from BMW get their raw parts and
accessories.
*We have a pie diagram of suppliers and their region.

9. 1%
3%
14%
15%
50%
17%
Germany
Rest of Western Europe
Central & Eastern Europe
North America
Asia/ Australia
Africa

10. *Currently, the BMW Group uses assembly plants to manufacture
automobiles in six locations i.e.
Thailand, Malaysia, Russia, Egypt, Indonesia and India.
Assembly Plants
Warehouses
Dealers
Outlets
Customers

11. *There are numerous companies are in the field of luxury and sports cars.
*Few top competitors are:-
*Audi
*Mercedes
*Opel
*Porsche
*Volkswagon

12. 12 11.12
10
8
6
4
9.87
9.16
8.29
6.84
4.59 4.08
3.89 3.78 3.76
3.21 3.09 3.04 2.86 2.77
2.68 2.5 2.43
2
0
Market Share (%)
1.65 1.56

13. *BMW is known for its class.
*Corporate sector or business tycoons loves BMW‟s cars
*These cars are also known for racing
*Car‟s look and design plays very important role for interest for customers
*Innovations like electric car also cause of interest in this brand
*BMW‟s punch line is enough to get attention i.e.
Machine”
“The Ultimate Driving

14. *www.bmwgroup.com
*BMW’s annual report 2012
*www.driveinside.com › Car Research
*http://www.usautoparts.net/bmw/parts/
*http://www.bmwgroup.com/e/0_0_www_bmwgroup_com/produktion/pr
oduktionsnetzwerk/produktionsstandorte/montagewerke.html
*http://www.digitalstrategyconsulting.com/intelligence/2011/05/top_20_
car_brand_searches_ford.php